Music Video Grace Arnell

Song Idea‘Hey there Delilah’ by The Plain White T’s

Why?

I have chosen the song ‘Hey there Delilah’ by The Plain White T’s due to the fact I personally like the lyrics of the song and believe it is a good song to engage audiences; them being able to relate to the lyrics.

Music Video Idea

The music video idea I have is using the forms of narrative and performance to engage the audience and allow them to relate to the story as well as have a relationship with the artist due to watching them perform.

I shall use a male artist playing an acoustic guitar in a studio for the performance side of the video with shots that cut in to ‘memory’ like scenes with a couple that were previously together and happy, yet distance and different circumstances not allowing them to be together.

Audience

The primary audience of the music video I will be creating, using the song lyrics of "Hey There Delilah" by The Plain White T's is the fans of the band themselves. This is due to the fans already knowing the song due to it being placed on their album as well as watching the video when being released. The audience will be fans of the genre the band are labelled with being pop punk and soft rock, and so learning about the band or song through the genre they like.

Those that enjoy and frequently listen to the genre of soft rock/pop punk. The typical audience would be interested in this type of music due to the artists tending to create their music focused around the lyrics and meaning of the song in contrast to pop music which is primarily driven by appearance and fashion of the artist.

The typical audience would be of any age that enjoyed listening to acoustic music with meaningful lyrics. The psychographics and demographics of the viewer would be males (40%) and females (60%) between the ages of 16 and 25. The fans would be individualists that do not focus on the bands appearance but the music itself. The Plain White T's are a band from Illinois, America and so have a large fan base in not only England but America as well creating a wider market for the music video i produce.

The type of fans that enjoy this music would be social and love to know more about the bands musical career and background rather than gossip. This means that the fans would typically enjoy following the band on social media; blogs, facebook, bands website, to be aware of future gigs and events. This meaning that the platform of social media will be heavily used within this genre and band's advertising.

As well as digital media the typical audience would reach and purchase the music magazines of NME and Kerrang to keep up to date with the bands latest movements and reviews. This is due to the two magazines being based around the genre of soft rock/pop punk and following artists and bands like The Plain White T's.

The audience would be in the classes of A B C1 as well as being able to follow the band in magazines paying a monthly fee as well as buying gig tickets and concert tickets to see the band live due to having the disposable income they are wanting to spend to see the fan. The fans would wear clothing from small rock clothes shops as well as rock sections in main stream stores such as Topshop but would not care for designer labels, typically wearing dark colours or fan t-shirts for favourite bands.

Music Video Inspiration

My main inspiration for my music video is the two music videos of ‘Hey there Delilah’ by The Plain White T’s themselves as well as ‘All our stars’ by Ed Sheeran.

This is due to the words and quotes shown on the background of a wall with bright colours, being able to relate to many audiences and situations that relate to the lyrics about relationships. Also, giving the music video variety instead of being constant performance and narrative due to the song being slow, keeping audiences attention.

I like the idea that the Plain White T’s used during the music video as they split the scene in three sections; narrative, performance. This is because the audience is able to see how the lyrics relate to the narrative and keeps the audience attentions.

Recreated Shots wonderwall

Hey there delilahHow to save a life

Read my mind

Questions?