music video analysis

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The video 'Laura Palmer' by Bastille shows a non-linear narrative, where each event runs parallel against each other, then joins together to reveal the plot. The video's narrative creates an understanding through visuals and gives the audience something to follow. The shots switch from a ‘home video’ style to standard filming altering how the audience views the video keeping the interest. Goodwin’s analysis of typical genre characteristic is shown throughout the video due to the indie pop genre, this is emphasized through the choice of Mise-en-scene and the way the narrative unfolds. Within Indie music videos, it's very typical to see a certain costume worn usually by the artist which relate to the music genre. Because the song itself has connotations of being quite sad and dark, this is then portrayed through the narrative. The use of a gang and kidnap reflects the dark connotations behind the song and is stereotypical for the indie/alternative music genre. The lead singer of Bastille, Dan Smith, is shown as the main character within the music video. As the video goes on, Dan is shown filming a video, within the video and on set in a field early morning, this again plays with this notion of ‘looking’ and ‘screens within screens’ linking to Andrew Goodwin’s framework / analysis, the 'Voyeuristic treatment of the human body', Mulvey's theories of the male gaze are also highlighted within the video particularly at the beginning, with the gaze of the camera, that looks at the female body – the camera cranes up the female body and we also see a shot later on from behind as the female walks emphasizing her attractiveness

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Page 1: Music Video Analysis

The video 'Laura Palmer' by Bastille shows a non-linear narrative, where each event runs parallel against each other, then joins together to reveal the plot. The video's narrative creates an understanding through visuals and gives the audience something to follow. The shots switch from a ‘home video’ style to

standard filming altering how the audience views the video keeping the interest.

Goodwin’s analysis of typical genre characteristic is shown throughout the video due to the indie pop genre, this is emphasized through the choice of Mise-en-scene and the way the narrative unfolds. Within Indie music videos, it's very typical to see a certain costume worn usually by the artist which relate to the music genre. Because the song itself has connotations of being quite sad and dark, this is then portrayed through the narrative. The use of a gang and kidnap reflects the dark connotations behind the song and is stereotypical for the indie/alternative music genre.

  The lead singer of Bastille, Dan Smith, is shown as the main character within the music video. As the video goes on, Dan is shown filming a video, within the video and on set in a field early morning, this again plays with this notion of ‘looking’ and ‘screens within screens’ linking to Andrew Goodwin’s framework / analysis, the 'Voyeuristic treatment of the human body', Mulvey's theories of the male gaze are also highlighted within the video particularly at the beginning, with the gaze of the camera, that looks at the female body – the camera cranes up the female body and we also see a shot later on from behind as the female walks emphasizing her attractiveness

Page 2: Music Video Analysis

Alongside this story line, a gang is also shown throughout the video, with shots of each member. The ‘gang’ wears rubber animal masks to hide their own identity and live amongst ascrapyard. The plot unfolds at when the ‘gang’kidnaps Dan whilst he's on set filming. A cut away shot to a dog barking is shown during this and the music cuts off to hear it. This could connote a way of hiding the kidnapping by putting in the audio of the dog as an interruption;it’s also the first audible shot of the dog. Eventually, towards the end of the video Dan is shown to become accepted by the ‘gang’, which could relate to the dominance of gangs and how stereotyping is important in music videos to show a clear idea of the different characters role within the narrative.

The use of cinematography within the video includes many camera shots such as pans to establish the scenes and setting. There is the occasional hand held camera movements to create a sense of urgency and add to the ‘authenticity’ of the video, almost influencing the roughness of the gang, as this hand held movement mainly occurs during the shots of the gang and is

also seen when Dan is 'kidnapped' when the shot is cut to a dog barking, signifying a diversion to the actual events in the video.

The use of editing is shown by the fast paced shots which link to the plot of the video and portray the narrative. The editing relates to the unraveling of the plot as the edits quicken pace relating to what is going on in the story and the use of editing on the beat. The use of close ups of the artist and also the characters are used throughout again linking to Goodwin’s analysis not only as a promotional device but to keep the focus on the artist keeping the audience interested and help making the artist recognizable in the future. The use of wide angle shots and long angle shots throughout the video also help connote the enormity of the setting and also the ‘toughness’ of the gang featured. The lighting is quite muted, naturalistic and low key lighting used with the beginning shots of the artist fairly low key and the gang shown in more naturalistic lighting. The video also has little to no performance elements to it but it does however, maintain this focus on the artist, the ideology behind the music video is very abstract and disjunctive in relation to the lyrics but it holds an obvious view in the actual plot and how it unfolds.

‘Lights’ by Ellie Goulding is a different to Bastille’s ‘Laura Palmer’ although

Page 3: Music Video Analysis

part of the same genre. The visuals immediately relate to the title of the song and the first thing we see are bright spotlights moving around the frame as the

introduction of the song starts. Ellie Goulding then fades into the frame wearing a black dress, which automatically makes her the main focus of the music video. The typical conventions of the indie pop music genre are also clear to the video, as Ellie begins to dance as the beat picks up, emphasising the

performance element, highlighting Goodwin’s analysis of the typical conventions. As the song progresses she swings her hair back and forth not only showing that it is a big aspect of her image but this also a promotional element due to the close-ups and use of mid-shots.

There is also a stronger relationship between the music and visuals than ‘Laura Palmer’ by Bastille, as she "shining when I'm alone" as she is the only performer dancing alone in the lights, shining from behind her. There are also a lot of cuts to her dancing, surrounded by special effects lighting, as if she is creating them. The camera frequently comes back to her, showing her

dancing in several different colored lights, each with different designs. This applies to concept of Synaesthesia which creates physical representations between the sound, visuals and editing used and this could also be due to the demands from the record label, showing that she has to be the main selling point and her performance is key.

The use of Mise En Scene is particularly through the use of outfit changes such as a glittery dress, which again makes the light reflect off of her, highlighting that she is the centre of the entire music video. There is no narrative in this music video unlike Bastille’s ‘Laura Palmer’, all the attention is on the artist and her appearance as well as the lights surrounding her. As the drum beat starts, Ellie’s movements are

edited to this beat, at first there is a long-shot of her hitting a drum, which then slowly pans forward and again later on as a close up of Ellie which then slowly pans out throughout the video, applying to Goodwin by having a clear relationship between the music and the visuals and the aspect of having close-ups of the artist which are frequently used throughout to help promote Ellie’s image so she becomes recognizable in the future.

Page 4: Music Video Analysis

Whilst the music video included some performance, It also has an artistic element to it due to the amount of reliance on the contrast between the low key lighting and the use of lights and special effects which are often shown in long shot, actually makes the video a

lot more interesting, even though the shots are quite repetitive and we frequently see the same ones. As the music and lyrics start, a series of jump cuts of Ellie begin which are edited to the beat and the video itself, the effects and lights are edited to the beat, again highlighting Goodwin’s analysis of the relationship between sound and visuals. The shots of Ellie also slow down as the beat does too, which again contributeto illustrative aspect of the video.