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INTENTIONS Promote the movie 8 mile, show his journey, lifestyle, emotions

REPRESENTATION OF THE ARTIST Motivated, determined, focused with a street look wearing baggy clothes and bandanna doing various activities, some of which are violent, some of which are him being a father.

MUSIC VIDEO ANALYSIS

Artist: EminemTrack Name: Loose yourselfDirector: EminemFormat:


RELATIONSHIP BETWEEN MUSIC AND VISUALS

At the start theres a slow, easy beat with a piano showing calm scenery. When the beat kicks in the scenery changes from day to night taking place in various places such as a gritty toilet.

RELATIONSHIP BETWEEN LYRICS AND VISUALS

The music video at some points is very related to the lyrics for example when the lyrics say “thereʼs vomit on his sweater already” the video represents him being sick. Another example of this is when he says “you better loose yourself” and he is shown throwing a glass bottle which is behavior people may relate to being angry or loosing it.




INTERTEXTUALITY As the song is the soundtrack for a film called ‘8 Mile’ this is a clear intertextual reference. Parts of the film are used as a narrative for the video which is a typical as most official soundtracks have clips from the film. It helps a great deal that Eminem is both the rapper and actor, which allows the readers to relate more, and believe the lyrics more, than if it were two different people. Both the film and music video promote one another; this is not the first soundtrack be so close to the film, which makes it quite normal an accepted.




TYPICAL OF GENRE With it being a rap video certain elements in the video typically fit the genre, such as most scenes are being based in gritty locations e.g streets, toilets, warehouses. All of the people in the video are wearing baggy clothes too, which is often not the case if the video was for example fitted to the genre of pop where people usually wear dresses or jeans being shot doing there video in a studio.

WHO IS THE TARGET AUDIENCE Eminemʼs fans, his core teenaged and post-teenaged audience mainly people over the age of 12. People who like the genre of rap and the rap scene including features such as rap battles, also people who have seen the film.




WHY WOULD THIS APPEAL TO TARGET AUDIENCE

Because it includes clips from the film, so if people havenʼt seen 8 Mile theyʼll be more interested to watch the music video rather than just listen to the song. It also shows different aspects of Eminemʼs life which his fans would be interested in. E.g. Eminem pulling up to his mansion and seeing his daughter, then showing a flash back to when they both lived in a camper van.



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