Music Video Criteria

What is a Music Video O A music video is something that can

promote the song, artist/band.O The video can also keep the

band/artist in the audiences mind.O It provides a more visually stunning

performance of a song. O It can make a song unique and

memorable.

What Makes a Good Video

O Editing to the beat depending on the song (fast cuts for rap/hip hop).

O The video follows some form of narrative.O The artist/band to be shown in the video.O Must be unique and visually stimulating

to encourage repeat views.O It must fit the style of the artist/band.O A reputable director and good track

record with music videos.

Kid Ink ft. Fetty Wap – Promise

Why is Promise a Good Video?

O Firstly it edits to the beat of the track, and uses fast cuts which makes it flow and a lot smoother.

O It also follows a narrative/story of two people getting married. Gives meaning to the name of the song.

O Another point is that it is a visually appealing video that encourages repeat views.

O Good promotion of both artists who are shown throughout the music video.

O Uses some of the convention of rap/hip-hop.

Good Promotion at very beginning.

Visually appealing video with conventions of fast cars.

Shows both artists together for more promotion.

The narrative/story of the video, gives meaning to song title.

Conventional shot for rap/hip-hop music video.

Released in March 2016, it already has over 47m views and a great like to dislike ratio.

Other Good Music Videos

O Rich Homie Quan – Flex (Ooh, Ooh, Ooh)

O Rae Sremmurd – By Chance