Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceArctic Monkeys – When the sun goes down

Name:Reece Mechan

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Arctic monkeys are signed to Domino Recording Company.

The single When the sun goes down is the second single from the band’s debut album “Whatever People Say I Am, That's What I'm Not” this album was the fastest selling debut album in British chart history. It went straight to number one in the UK top 40. This benefits the record label because it got the record label more money and made the record label better known.

http://en.wikipedia.org/wiki/Arctic_Monkeys - says what record label they are signed to

http://en.wikipedia.org/wiki/Whatever_People_Say_I_Am,_That%27s_What_I%27m_Not – says facts about Whatever People Say I Am That’s What I’m Not

http://en.wikipedia.org/wiki/Whatever_People_Say_I_Am,_That%27s_What_I%27m_Not#Singles – says facts about When the sun goes down

Music Video Purposes Analysis

Extension of income

On the Arctic Monkeys’ website it has a page just for the shop. This benefits the band/record company because it gets them more money. Another benefit that could happen is that it could grow the audience. This could happen because if you see someone wearing the merchandise to a band then you’re going to listen to the band and if you like them then you’re going to buy the albums and even some merchandise.

http://www.arcticmonkeys-store.co.uk/am/clothing - merchandise

Music Video Purposes Analysis

Arctic Monkeys have their own twitter page. Even though the last tweet was on 24th December 2014 the tweets before that were once a week. The tweets mostly consist of award nominations and promoting their websites and tour dates and where to find them. The twitter page has 1.47M followers. A benefit of this could be that it lets them see how much of a following they have and whenever they do a promotional tweet about their website or tour dates 1.47M people will most probably end up buying something of the site or buying tickets to a concert.

https://twitter.com/arcticmonkeys - twitter page

Music Video Purposes Analysis

https://twitter.com/ArcticMonkeys/status/538299110026391552 - promotional tweet

Extension of outlets

The amount of YouTube views for the video I have chosen to do is 7,170,975. This amount of views only comes from promoting the video. As I can’t find any other form of promotion I can only put it down to the fact that it is the second single of the fastest selling debut album in British chart history.

https://www.youtube.com/watch?v=EqkBRVukQmE –YouTube link for video

Music Video Purposes Analysis

One of the DVDs they sell is LIVE AT THE APOLLO – PAL VERSIONS which is just the concert they did at the Apollo. This will get them more fans because if you owned it you would most probably watch it with other people to show why you like them. It will give the band/record company money because for some fans that is the only way they will get to see them live so they will buy it.

The Arctic Monkeys Facebook page has 6,620,936 likes. They update this a lot more than they do on their twitter page. On the Facebook page they put things about albums, competitions, merchandise and tour dates.

http://www.arcticmonkeys-store.co.uk/am/dvds - link for arctic monkeys’ dvds

https://www.facebook.com/ArcticMonkeys - Facebook page

Music Video Purposes Analysis

Synergy Even though the arctic monkeys site doesn’t give a name of who makes the merchandise or who makes the DVDs. As a result of this it makes more people money. So instead of just making the record company money it makes the companies who make the product money.

http://www.arcticmonkeys-store.co.uk/am/dvds - arctic monkeys’ storehttp://www.arcticmonkeys-store.co.uk/am/clothing - arctic monkeys’ storehttp://www.arcticmonkeys-store.co.uk/am/misc - arctic monkeys’ store

Producers strategies

I think that social media is the most important thing for the band / record company. I think this because they don’t go a week without uploading anything to Facebook and twitter