Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional They ways that Ben Howard’s music video is promoted to gain a wider audience is through Twitter which is a social site where people who like Ben Howard’s music can follow him and see what he gets up too lately showing the development of the artist and also it can link his music to iTunes.Facebook which is also a social site but acts abit different as the artist or record label make a fan page where people like the page and follow the artist but also comment on the video which gives the artist feedback on his music so that the record label can plan what to do next. Also iTunes can be linked here again.YouTube is the biggest of all the social sites where the artist can start a page and put up content for people to watch, this also gets great feedback from comments and if the artist or band get big enough then YouTube will actually pay for the artist or band to put content up based on their view count.There is also a Ben Howard website where you can access all the latest info from tour

Ben Howard’s Twitter Pagehttp://twitter.com/benhowardmusic

Ben Howard’s Facebook Pagewww.facebook.com/benhowardmusicNo screen shot because Facebook was blockedhttp://www.youtube.com/watch?v=ADP65wbBUpc

Music Video Purposes Analysis

dates to ticket offers. This is a great way to promote himself because people can access everything in one place.

Ben Howard’s iTunes where his music can be bought electronically for a cheap price.itunes.apple.com/gb/artist/ben-howard/id432957499Ben Howard Websitehttp://store.benhowardmusic.co.uk/Store/DisplayFeatured.html

Music Video Purposes Analysis

Extension of income The income is extended in many ways firstly by his website because Ben Howard’s audience can by merchandise such as hoodies, t-shirts, posters and the actual music from the artist. This benefits the audience and the artist because all of his products are in one place making it simpler for the audience to buy the merchandise and for the artist to get the money and feedback of what the audience like and hate.

Merchandise on the website The music that can be bought on the . Website.

Extension of outlets Extension of outlets is the same as promotion in this case as the songs can be shown via YouTube, Facebook, Twitter and other social networking sites.

Ben Howard’s Twitter Pagehttp://twitter.com/benhowardmusic

Music Video Purposes Analysis

Ben Howard’s Facebook Pagewww.facebook.com/benhowardmusicNo screen shot because Facebook was blockedhttp://www.youtube.com/watch?v=ADP65wbBUpc

Music Video Purposes Analysis

Ben Howard’s iTunes where his music can be bought electronically for a cheap price.

Music Video Purposes Analysis

Synergy This artist uses both Social networking and his music together to help him promote his music. This combines social networking, music and also media production hardware. It uses small media outlets to create a production for the artist himself and his music. The picture on the right shows the social networking (YouTube), Production (The music Video) and the music (The Music Video).

Producers strategies A producer has a lot of hold over the artist. To make them more known they could send the artist to an awards ceremony. Also what to say when handing out an award or when getting their own award. This proves to the audience that the artist can hold the lime light. In this situation The record label (Island Records) of Ben Howard allow him to write his own song and help him when he needs it because Ben Howard’s audience see him as an independent person. The record label help by promoting Ben Howard with websites and sending him on tours.

Island Records – Ben Howardhttp://www.islandrecords.co.uk/group_artists.php?id=174

Music Video Purposes Analysis