music video research
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ResearchingMusic Videos
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LED ZEPPELINThe ARTWORK
•Connote the idea of ‘hippy era’/ 60’s rock, reflects their genre of blues rock.
•Detailed artwork reflects their own genre and image.
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The IMAGE•Dress sense indicates the era the music is from – 60’s onwards. •Subtle earthy colours and jeans also reflect the era and genre – hippy era and rock and roll.
•Long hair connotes rock and roll, further playing on the idea of hippy 60’s styles.
•Serious poses, subtle colours and black and white photos all imply they are serious to music, creates the idea of blues rock, and music with feeling as opposed to punk rock or funk which have relaxed feelings to them.
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•Performance based video
•Lots of focus on instruments
•Over the top effects
•Lots of distorted images
•Increases in contrast
•Water like effects over the images
•Lots of dull coloured shots at start
•Colours become brighter as video progresses
Still just as distorted in most cases
•No narrative.
The VIDEOsOver the Hills and Far Away
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•Performance based video
•Colourful effects used to cut between performance and narrative
•Dull coloured shots of travelling
•Narrates the idea of ‘travelling riverside blues’
•Similar to other videos by Led Zeppelin
•Clips from gigs
•Lighting to recreate the atmosphere of a gig
•Dark and dimly lit, yet colourful
Travelling Riverside Blues
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•Performance based video•POV of audience (camera in crowd)
•POV from band/backstage (camera behind band)
•Natural gig lighting emphasised with effects•Creative use of lighting
(Used to bring out the band members and instruments – like at a gig)
The VIDEOBullet in the HeadRAGE AGAINST THE MACHINE
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RED HOT CHILI PEPPERS
The ARTWORK
•Abstract artwork reflects their own genre and image.
•Each album artwork was designed by a different artists
•They were given the album tracks, and then interpreted that music in a form of art
•Bright vibrant colours reflect the funk in their genre
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The IMAGE•Their image reflects their music
•Increased contrast and brightness in the images connotes the funk in their genre, and the playfulness attitude that is portrayed in their music
Fun poses and non serious photographs reflect their attitude towards music.
In each photograph the band get very close – representing how close they all are a band.
Also reflects their genre of funk/rock.
Nudity is a big part of their image - reflecting some of their sexually orientated music.
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The VIDEOsThe Adventures of Rain Dance Maggie
Their image is reflected within the video.
The topless style is a typical style of the band.
Video interprets their fan base – shows their love for the band. Creates a connection between band and audience.
The band are on a rooftop – a recognisable place for a lot of people in America. Makes the audience feel a sense of equality between them and the band
Shots like this further reflect the playful relaxed image and style of the band.
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GUNS ‘N’ ROSES
The ARTWORK •Lots of use of colours BLACK and GOLD
•Dark and earthy colours reflects their raw classic rock genre.•Image for their logo plays on their name ‘Guns ‘N’ Roses’•The dark colours reflect a more serious approach to the music as opposed to Red Hot Chili Peppers that have a very relaxed and fun approach to music with brightly coloured logos and artwork with more focus on white backgrounds, with little black.
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Recognisable outfits
Axl RoseAviator sunglasses
Bandanna
Long straight hair
Leopard print jacket
SlashBig hair
Cigarette in hand
Top hat
• Leather jackets
• Skinny jeans
The IMAGE
• Band t-shirts(or similar)
• Sun glasses
• Big hair
• Cigarettes
The image created is maintained across photographs and videos. Their image particularly promotes their genre of music, and the rebellious attitude that supports it.
This is particularly demonstrated in their videos – Slash always wears his hat, sunglasses and holds a cigarette in the majority of their videos.
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•Onstage shots of performing
•Preparation before gig
Progression of the day:
•Band arriving at venue
•Preparing
•Sound checking
•Setting up
•Colour shots•Relaxing
•Audience arriving•Playing the gig •Point of view of someone onstage/backstage
•Documentary style footage
Paradise CityThe VIDEO
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Documentary style footage
•Band walking through city
•Progressive shots of audience arriving at venue
•Back stage shots
•Sound check
•Empty arena
•Black and white
Paradise City