A2 Media studies

Advanced Portfolio Music Video

Preproduction Checklist

Task

The following of these tasks need to be completed and uploaded to your blog by the end of October.

(tick when completed)

A list of conventions for music videos, and a list of the generic conventions for the genre you are working in

Categories of music videos (three categories) with examples of each of these, and what genre they tend to fall into

Analysis of similar media products- at least three music videos analysed in detail, with links to the YouTube video embedded in your blog

Goodwin’s analysis of music videos and Laura Mulvey’s analysis of Music Videos - how this is going to apply to your work

Intertextuality in Music videos – what this is, examples, and what YOUR influences are and how you might use these influences in YOUR video.

Research into the music industry- how are videos made? Who are the main companies which show videos? Where can you find music videos? What are the purpose of music videos (think about the business side of music videos)?

Detailed description of target audience- this includes age, gender, occupation (social grouping) and interests in other media- what films, TV shows, other music do they like (media grouping), you also need to include audience theory- Uses and Gratifications, Dyer’s Utopian Solutions, Maslow’s hierarchy of needs etc…

Questionnaire for audience finding out what videos they like, why they watch watch music videos and why they like the ones which they have identified. You can Also tell them about your ideas and get some feedback on these. Comment on what you found out from your questionnaires and how you will use this information.

Filmed focus group of this discussion – comment on what you found from this and how you will use this info

Task

The following of these tasks need to be completed and uploaded to your blog by the end of December.

(tick when completed)

Research into Digipaks analysing at least 2

Research into Adverts for Digipaks, analysing at least 2

Representation of people/groups in your video – how are you representing groups (think about your audience and representations which will appeal to them)

Construction of the mise-en-scene in the music video

Storyboards and lyrics to the song (annotated with your ideas)

List of equipment which you need

List of props

List of people involved

Shooting schedule

Locations List

Task

The following of these tasks need to be completed and uploaded to your blog by the end of the module.

(tick when completed)

Final Music Video embedded into blog

Final Digipak Design

Final design for Advert for Digipak

Director’s Commentary version of your music video

Filmed focus group video discussing your final music video and getting feedback

Answers to the 4 evaluation questions using a variety of multimedia (eg Powerpoint, Prezzi, pictures, video clips etc)

ONGOING

PRODUCTION BLOG ENTRIES –detailing the creative decisions you make on a day to day basis about filming, editing, photoshop etc... Explain how production and editing is going etc..

Note – from the example blogs we have seen we agreed it would be good practice to blog whenever you have had a breakthrough idea or encountered and overcome an issue or when you have achieved something you are proud of.

Remember, don’t just blog something for the sake of it. Images, videos and ideas boards/collages are all acceptable as long as they come with some justification. Images without any explanation are not going to add to your grade and therefore are a waste of your time. Also inspiration can come from anywhere – you may have seen a filming/editing technique in a film but want to use it in your video. Even if it’s not in the same medium you can still blog it. Remember many music videos use intertextuality to great effect.