music videos lessons
DESCRIPTION
Updated version for introduction to Music Video for OCR Media Studies A2TRANSCRIPT
Music Video
Lesson 1
Lesson objectives
• Understand some key attributes and the purpose of music videos
What is a Music Video?
Complete the sentence• “A music video is……………………..”• Discuss
• Brain storm
A music video is not
• A 3 part text• No Todorov
What is the purpose of a music video?
• Brainstorm• Promote
Artist Music
• Financial• Artistic?
Watch a MV
• Rock DJ - Robbie Williams• Analyse• Shot count
Music VideoLesson 2
History of MV’s
Lesson objectives
• To understand the history of the evolution of the MV
• To reinforce lesson 1 especially relating to the purpose of MV
How it all started
• 1900 Gramophone invented• 1920 Fischinger sound/vision
synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles
How it all started
• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million
homes
MTV Europe
MTV Europe subscribers 2001
• MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000
• Total 100, 147, 662
MTV in decline?
• Blog link to Guardian article
View and discuss
Music VideoLesson 3
Analysing Music Videos
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Copy on blog + Paper copy for feedback• Deadline Tuesday 28th June• Details on blog
Lesson Objectives
• To understand the key characteristics of an MV
• To begin to apply formal analytical techniques to MVs
Background
• Are there styles of MV?• Discuss
Content
• What are some of the typical elements of a MV?
• Discuss
Andrew Goodwins Analysis
• Andrew Goodwin• Dancing in the
Distraction Factory• Published 1992• Suggests 7
characteristics of MVs• Not all MVs show all 7 -
but many do
1 Lyrics and visuals
Relationship between lyrics and what is shown on screen
• Illustrating• Amplifying• Contradicting Eg - Showing an image of a dead dog
when the lyric “dead dog” is sung.
2 Music and visuals
Relationship between music and what is shown on screen
• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music • Shot-count v bpm is relevant
3 Genres exists
There are MV genres• They are often associated with specific
musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?
4 Artist close ups
Record companies require that the main artist is strongly featured (in close up?)
• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good
5 Star iconography
Artist may develop their own star iconography
• Branding• Style• Brand values/USP e.g. Spice Girls
6 Voyeurism (esp in treatment of women)
Concept of seeing something you should/would not usually see
• Nudity/near nudity/revealing clothes• Exhibitionism • An intimate location e.g. bedroom• Screen within screen
Mirror shot Door/window framing Cameras or binoculars
Voyeurism
• What is acceptable?• Too much - limits audience• Too little - uninteresting
Voyeurism - Frame within a frame
• Not overtly “sexual”• Image surrounded by something
acting as a frame eg. Doorway, window etc
Frame within a frame
Voyeurism
Mirror shot
+
Scanty clothing +
Private setting
Voyeurism
Subject framed by •door•window or •other frame
7 Intertextuality
There are often intertextual references to
• Other MV• Movies• TV texts• etc
In addition
Normal conventions apply• Camera angles• Camera movements• Editing
• etc
Examples
• Watch the examples and identify the 7 factors
Summary
Further activities• Practice applying Goodwins to a MV
of your choice• Visit Blog link to see detailed
Goodwins analysis of a Rihanna video• Remember Essay due in Monday
Music Video
Lesson 4Analysis of MV
Essay title
The evolution and changing role of the Music Video from 1900, and it’s likely development in the future.
• 800 - 1000 words• Word processed • Illustrations allowed• Referenced • Deadline Monday 30th June
REMINDER
Aims
• Understand the practical application of Goodwins Analysis
• Try the application
Review sheet
Example for analysis
• It’s Raining Men Geri Halliwell
Activity
• Plan an essay - bullet point the following paragraphs
• Intro• 1 para for each Goodwin point• Conclusion
Music Video
Lesson 5Analysis of MV 2
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
Aims
• To gain further experience of the analysis of MVs using Goodwins as a framework
• Understand that some MV’s exhibit some aspects even at the expense of others
Preparation
• Rule up “goodwins sheet”
Examples for analysis
• Jennifer Lopez • Discuss
Examples for analysis
• George Michael• What are the main characteristics
and creative elements of this?