How did audience consume music?• CD’s• Music channels• Radio stations• Online music webpages such as YouTube• The audience can buy songs or albums on iTunes.• Free YouTube converter (enables the audience to

convert music videos on YouTube into MP4 or MP3 in their computer or smartphone)

Which genres were popular?

UK garage is genre of electronic dance music. It was initiated in the early 90s and originated from house music. The genre was popular in the UK up to the early and mid 2000’s. Popular garage artist are Lisa Maffia, Ms. dynamite, so solid crew etc.

Hip-hop is a well-known music genre that had music artist such as Wiz Khalifa, Nicki Minaj etc. In the past few years, other music stars such as Jay Z, Kanye West, Eminem increased the popularity of the genre in the past few years by combining hip-hop and rap which makes an enjoyable beat with

rap-style lyrics.

Starting from the year 2000, a new musical genre was introduced to the music industry, frequently referred as emo. Emo was chosen for this specific genre as the songs consisted of heartfelt lyrics and gloomy melodies. Artist like Evanscene, Black veil brides and AFI uses louder music and faster melodies in their songs but the lyrics are usually depressing and sad.

Which artist were popular?

Britney Spears became one of the famous singers in the mainstream culture and popular music during the decade of 2000’s. Her first two albums was known as a pop icon and broke sales records, while her two songs “Baby one more time” and “Oops I did it again” became number one hits worldwide.

Her values include; being an extrovert, youthful, being

the friendly “girl next door”. This can be seen in her

music videos such as ‘Baby one more time”.

In the year 2000, Coldplay released their first debut album called “parachutes” in England, they were acknowledged as Band of the Year 2000. The album was a commercial success and was a number one hit in the UK. The album has sold internationally over 10.5 million copies.

Their values include; being sensitive and soulful e.g. ‘Fix You’.

Although most of their songs are anthems and have an energetic vibe

e.g. ‘Paradise’

The 2000s is the decade which saw the fusion of previous styles, global and ethnic clothing, as well as the fashions of

numerous music-based subcultures, especially

indie pop.Indie pop led to a change in fashion including acid wash skinny jeans, bright neon colours and jackets

with metal studs.

Subculture

People may copy their favourite bands with their hairstyles such as the spiky hair popularized by boy bands in the late-1990s and into the early millennium. In the UK in 2003-2006, long, shaggy surfer hair and Bed head became popular among many young men as many bands moved away from punk rock in favour of a 1960s inspired indie or garage rock sound from groups like The Strokes, Jet and Coldplay.

How were new artist found and developed?

YouTube allows ordinary people to upload their videos online and so

music representatives can use this as an advantage by sifting through to find new upcoming talents, such as

both Justin Bieber and Conor Maynard.

They can be developed through using social media to promote

themselves for example most artist have a fan page on Facebook such as

One Direction.

The first series of X Factor was broadcasted in 2004. This is show is to find individuals with a talent of singing. The winner of X Factor

is given a £1 million recording contract with syco music. From

there, winners of X factor are given an opportunity to create their own singles and albums. Artist such as Leona Lewis, JLS, Olly Murs has already done so.

How was music marketed and distributed?

Music is promoted through music channels on TV such as MTV. And through the radio such as Kiss FM,

Choice FM, capital, magic are all music stations. Music is also marketed on

social networking website such as fan pages on Facebook.

Music is distributed in music shops and independent retailers

such as HMV. They may be sometimes distributed in concert

as you can get a free CD of the artist’s album when you attend

the concert. Moreover most artist’s singles or albums is

distributed on iTunes for iPhone or iPod users to purchase.

Cross media synergy

Artists may collaborate with other artists to promote themselves or create a new image.

Some famous collaborations in the 2000s are: • Florence And The Machine Feat. Dizzee Rascal – ‘You Got The

Dirtee Love’• Arcade Fire feat. David Bowie – ‘Wake Up’• Eminem and Dido– ‘Stan’• Loretta Lyn and Jack White- ‘Portland, Orgeon’

• Artists can also use social media to target themselves to a wider audience.

Underground vs. Mainstream

• Underground institutions targets a niche market, provides culture that’s different from the ordinary. Artist such as Lady Gaga shows insights of underground culture as her music video offers and shows the audience unique, different and extraordinary visuals.

• Mainstream institutions target a wider market. It follows up the

values of what ‘normal’ artist should have featured in their music video and fulfills the theory of music video theorists e.g. Andrew Goodwin. Mainstream music videos are about making profit therefore they create a music video for the artist that they can target the widest audience possible in order to make more profit. Mainstream artists include Justin Bieber, Rihanna, Demi Lovato.

• Record labels/companies make money by selling the artist’s recordings. They will roughly make about $10.00 on every CD that is sold. If the singer is successful and is liked by many, then from selling a million CD’s they will make $10 million.

• When all the funds are paid for such as recording, manufacturing and promotion cost. The record label will make a profit of $6 million on the artist, who owes them $1 million in advance.

• Music institutions make profit through finding and developing new artist, who they think would be successful and attract large fan bases.

• Music institutions also make money from selling the artist’s merchandise. For example One Direction’s products include; T-shirts, posters, badges etc.

How does music institutions make money?

Video

• http://www.youtube.com/watch?v=v6DmxUHH0zs&list=RD35v6DmxUHH0zs