1. Assignment by Anusree Mohan Vijayalakshmi S Harish K Manoj Aravind Manoj Vekata Saikumar Mukilan

2. Preface Muthoot Group is 126-year-old Family Owned Indian business house. It was started in 1887 by Muthoot Ninan Mathai in Kerala, India It operates predominantly in the NBFS, operating in 23 states in India, and has presence in USA, UK and UAE Muthoot Group offers FINANCIAL SERVICES |WEALTH MANAGEMENT | MONEY TRANSFER | FOREX SECURITIES | INFOTECH | MEDIA | HEALTHCARE | EDUCATION | POWER GENERATION | LEISURE & HOSPITALITY | VEHICLE & ASSET FINANCE | PLANTATIONS & ESTATES | TRAVEL SMART | PRECIOUS METALS | HOUSING & INFRASTRUCTURE | MUTHOOT GLOBAL | MUTHOOT MONEY As on Nov 2010, it was the largest gold financing company in India with nearly 129 bn loan outstanding portfolio which accounts 97.6 tonnes of gold jewellery Muthoot Fincorp and Muthoot Finance are two separate companies without any common promoters. 3. Vision & Mission Vision Touching the lives of millions with customer-centric approach nourished in a milieu that enables creation and innovation. Mission The focus of the company is on creating liquidity with an asset class, namely gold, that has the largest consumer market in India. They see it as one of the preeminent ways of creating wealth in the economy. 4. Awards & Recognition 1. The Times Of India Award for Excellence in Business - 2009 2. Golden Peacock Award for Muthoot Finance Ltd. in CSR 2012 3. Twin CSR Awards By IPE - Return to Consumer and Community Development 4. Muthoot Finance Wins Asian Sustainability Leadership Award for Best Rural Outreach & BFSI Award for Most Admired Loyalty Program- 2012 And many more The group stands true to their vision-mission statement as they have been consistently providing quality service for the past 126 years. 5. BCG Matrix Precious Metals Banking Finance Healthcare, Media MarketGrowthRate Relative Market Share Muthoot Group has a balanced portfolio especially in their breadwinning segment - Finance, consisting of numerous subdivisions like Gold loans, coins, forex etc. Those apart, they have also ventured into other business categories like Education, CRM, Media.. 6. BCG Matrix Star: Muthoot Precious Metals is their upcoming sector which sells gold coins in the retail sector. The group is promoting it intensely (sponsoring the Delhi Daredevils team). There is a high market potential and growth rate in the segment Cash Cow: Finance sector is the cash cow, its the money generating unit of the group. Its number one in the segment (of NBFS), although its expanding, it doesnt require much attention. ? : Banking is a new segment that Muthoot has decided to venture into. It has high market growth and share potential. Its still under the govt approval process. Dog: Media is a division that doesnt generate much revenue for the Group. Muthoot owns a local radio station in Chennai (Chennai Live) that plays English music. They make enough money to sustain themselves currently. 7. Ansoffs Matrix Market Penetration Product Development Market Development Diversification Products Markets Existing New ExistingNew Main Product Line: Finance Sub categories: 1. Gold Loans 2. Gold coin 3. MPower card 4. Money Transfer 5. Forex 6. Wealth Management Service 7. Travelsmart 8. Explanation Market Penetration: Muthoot Finance has become Indias largest gold financing company. By providing fast service and high loan limit, they are winning new customers. Currently, Muthoot Finance serves about 80,000 people across India on a daily basis. Market development: Muthoot has expanded its market by venturing into new arenas. They have introduced Muthoot Global and set up shops in UAE in 2002, UK in 2007 and USA in 2010. Their prime focus is the NRI population; they provide services in the following areas: Money Transfer, Foreign Exchange, Travel and Tourism, Happy Day Gifts and Gold Loan Product Development: Various new services for existing customers such as MPower Card which is Muthoots CRM arm, benefit the customers by enabling them to access new offers and services. Muthoot Travelsmart allows customers to avail flexible and customized travel insurance and foreign exchanges. Diversification: Apart from financial services, Muthoot has diversified in to areas such as Healthcare, Media, Education, Charity and so on. 9. Brand Value Creating: Being a company with an increasing asset base, Muthoot Finance take upon themselves the onus of ensuring smoother processes of monetary transactions, whether they are money transfer, gold loans or gold bonds. Capturing: Being entrusted with the purpose of delivering value enables us to consider each customers need as unique. We cater to gold loan requirements varying from a principle loan amount of Rs. 1500 up to the maximum extent of Rs 10,000,000 (1 crore). Sustaining: Muthoot Finance is an a market player dedicated to make a positive impact on countless people, ranging from farmers to salaried employees seeking financial aid. A diversified portfolio of assets is what sets us apart from the competition. It is accentuated by the unbridled trust that our customers have bestowed on us, over the years. It is this mutual trust that has, in turn, and over the years, created the long relationships between Muthoot Finance and its invaluable customers. 10. SWOT Analysis Strength 1. Leading position in gold loan business. 2. High quality customer service and short response time. 3. Strong capital raising capability. 4. Geographic diversification which aids business scalability. 5. Low average loan tenure shields against gold price volatility. 6. In house training capabilities to meet branch expansion requirements . Weakness 1. Any major decline in gold price in future can adversely impact the companys revenue. 2. Deterioration in asset quality is a key risk to investment call. Opportunity 1. The gold loan market is underpenetrated and is expected to continue growing at the rate of 35 to 40% in future. 2. To venture into Banking sector 3. New customer segments. Threat 1. Rising interest scenario 2. 7000 Litigation cases about the company 3. Increased competition from NBFCs and banks in gold financing businesses. 4. Major part of business concentrated in South India. Any disruption in the economy of the region can adversely affect the companys operation. The brand is No.1 in the NBFS in India with 4200 outlets across 21 states and 4 UTs. The way forward expressed by the company is to get into Banking sector. 11. Bibliography http://www.moneycontrol.com/news_html_files/news_attac hment/2011/Muthoot%20Finance%20Ltd%20%20IPO%20Not e.pdf http://www.muthootgroup.com/ http://www.capitaline.com/user/framepage.asp?id=1 http://zeenews.india.com/business/news/finance/muthootfin -can-turn-2-000-gold-loan-outlets-into-bank- branches_79841.html