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TRANSCRIPT
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Creative, Contents and Engagements
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We are an International group operating in United Arab Emirates, Saudi Arabia,
and India
We do Advertising, Communication solutions and
Brand Activations
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Our services are • Strategy Development• Brand Development• Contents Marketing & Social
Engagement• Customer Experience Management• Communication (ATL & BTL)• Brand Activations• Creative• Production • Media
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Strategy Development Develop a comprehensive Advertising and
Communication strategy using market, customer and
competitive analysis Enable the business to handle any market
challenges Regular, programmatic & tactical (70+20+10)
Brand Development - E2
Equity Consistency in delivery & presence Customer’s personality & own by them
Evolution Grow with market
Beyond generations Extension
Variants
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Customer Experience Management Experiential Advertising
Capture the structured, unstructured, direct and
indirect comments using the web based
listening system Contextual analysis
Positive, negative and neutral
Join them in their communication In their language, time and location (user
generated contents
Listen what they have to say Identify the influencers Integrate the Social Media
Constant engagements (24/7)
Integrate with CRM (Manual and Automation)
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Communication (ATL & BTL) Unleash the campaign through carefully
developed advertising strategy and execution Engage them in their popular mass media
Television Radio Print Outdoor Online
Entertain them with direct promotion Encourage them to reach your door Use local media and traditional promotions to
compliment the campaigns Interactive excitement through Social Media
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Brand Activations Reach through entertainment and
engagement Engage them in their locality and popular
destinations Entertain them with direct promotion
Thematic brand activations Using their own language, culture and
sports Encourage them to call for action Use local and social media to compliment
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Creative The art of message Simplicity Stay on top Create connectivity People awards
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Media Analysis Planning Buying Innovative Placements Monitoring Reporting PR Services
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Production Television Commercials 3D / 2D animation and special effects Radio Commercials & Programs Outdoor Print Media Electronic Media Digital productions and adaptations Exhibition & Promotion Stands
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TVC Productions Concept development Story board Model / Castings Scripting Pre-production arrangements Shooting Editing Music Voice Over Post production (special effects, 2D and 3D)
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3D / 2D Cartoon, Animation & Character Films
Concept development Story board Character development Scripting Pre-production arrangements Shooting Editing Music Voice Over Post production (special effects)
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Our approach
Comprehensive Advertising & Branding
Solution
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Including
Contents Marketing & Social Engagements
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The emerging Media is your own Website
Social Media sites are only Notice boards
Use Social Media to drive traffic to your Landing Page
Capture the Big Data Use all other Traditional Media
to support your Communication
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www is not a web address. Your communication media vehicle.
Own! Reliable!
Permanent!Direct communication!
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The way of communication
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Contents marketing
Traditional marketing talks at people.
Content marketing talks with them.- Doug Kessler
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Contents engagementContents developed and posted by real peopleplays a vital role in influencing the purchase
behavior
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• The old way of marketing – TV spots, full page insertions and banners ads - are out of sync with today’s mobile – digital – social customer.
• The carefully crafted campaigns are instantly superseded by real people sharing the good, bad and ugly experiences they have had with the brand and products.
• So, the company with best story contents behind the products wins the market.
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We develop your brand, products, company, and success stories with internal and external collaboration.
We make the real story that is exciting and inviting readers to call for action
We make the content that is unique, interesting, remarkable, helpful and optimized for search engines
We make your website as marketing, advertising, media and user friendly
What we do
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• Publish in your own website– Article– Blog posts– White papers– E Brochure– E book– How to videos
• Other high traffic sites (ads)• News sites• All has been driven to a carefully designed
landing page– People would share your contents and
spread across in no time• Connect with SM sites on regular basis
What we do
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What we doStudy existing
advertising activities
Develop a strategy and action plan
Develop necessary tools and resources
for contents
Engagement with customers and
community
Measure the performances
(ROE)
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• 25 years of advertising, brand development and marketing experiences
• 5 years of social media and contents marketing experience.
• Developed a pioneering social media system to connect you with your target audience at the right place, at the right time and with the right message including utilization of traditional media.
• Achieving goals and objectives of our clients.
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• Technology expertise– Planning, development and analytics
• Software, tool box and service support– Constantly updated
• Third party perspective– Independent analysis on content responds
• Have a pool of independent content developers and writers
• Graphic and production support
• Website builders and developers
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• Brand Awareness• Brand equity development• Sales• Promotion• Event activation• Customer experience management• Reputation & Crises management• Public and media relation
Interactive Contents and Media Services
We train, consult and manage contents marketing and social media strategies for brands aiming to achieve the followings
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• We converse – In your language– In your zone– In your time– In your networks
• Our expertise in contents marketing offers a direct link between you and your consumers and potentials
Every Strategy is tailor-made and entirely depends on your needs and objectives
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• Brand development• Marketing Strategy• Advertising• Creative• Production• Media plan, buy and booking• Web development • Apps • Software (social, sales, business,
marketing, customer service & government)
• Sports marketing and advertising• Training and consulting
Marketing, Advertising, Software, Sports & Consulting