Branding Guidelines Creative Director | Gama Torres

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Colors • • • • • • • • • • 3 - 4Gradients • • • • • • • • • 4

Logo • • • • • • • • • • • 5

Fonts • • • • • • • • • • • 6 - 7General • • • • • • • • • 6MVMT Font • • • • • • • • • 7

Merchendise • • • • • • • • • 8

Creative Director: Gama Torres

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Colors

Only acceptable background colors are Black, White, Earls Green or gradients.

Creative Director: Gama Torres

R: 255 #FFFFFF C: 0.00% M: 0.00%White G: 255 Y: 0.00% K: 0.00%

B: 255

R: 89 #59489d C: 78% M: 0.00%Victoria G: 72 Y: 85% K: 0.00%

B: 157

R: 0 #000000 C: 0.00% M: 0.00%Black G: 0 Y: 0.00% K: 100%

B: 0

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Gradients

Creative Director: Gama Torres

White to GreenRadial

Green to WhiteHorizontal

Green to WhiteRadial

Green to WhiteVertical

White to BlackRadial

Green to BlackHorizontal

Green to BlackRadial

Green to BlackVertical

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Creative Director: Gama Torres

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General FontFonts for promotional materials, announcements, poster designs include sans

serif fonts, as to not distract too much from our branded font message.

Monserrat Hairline

Monserrat Light

Monserrat

Helvetica (5% character spacing)

Avenir Next (Regular)

Creative Director: Gama Torres

ABCDEFGHIJKLMNOPQRST

UVWXYZ

abcdefghijklmnopqrst

uvwxyz

ABCDEFGHIJ KLMNOPQRST

UVWXYZ

abcdefghij klmnopqrst

uvwxyz

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MVMT FontWe have created our own MVMT font to tie in with our Art Deco logo.

Creative Director: Gama Torres

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Branded MerchendiseStickers

Buttons• Designed to be 1.5” diamonds

Creative Director: Gama Torres

2”

6”

• 2” x 6” rectangles

*Actual size

• 2” diameter circles.

*Actual size2”

*Actual size