Christopher Tooley

Group CEO Lycamobile

MVNO

INDUSTRY-

KEY NUMBERS

Global growth in MVNOs is established

992 Independent MVNOs

260 MVNOs owned by MNOs

72 countries with MVNOs in

operation

MVNOs account for 11% of the EU

Mobile market

128% mobile penetration average

rate in these countries (vs. 97%

global average)

Source GSMA 2014

MVNO

INDUSTRY-

KEY NUMBERS

MVNOs are skewed towards mature mobile markets

Eight categories of MVNO

WHAT’S

DRIVING

SUCCESS ?

For consumers, regulators &

government:

• Increase innovation

• Increase choice

• Increase mobile adoption

• Drive down costs for consumers

Regulatory & strategic growth

drivers:

• Regulatory policy is increasing

competition

• Growing interest from ISPs and

device manufacturers in MVNO

plays

Founded in 2006, Lycamobile is now the

world’s largest International MVNO

Lycamobile is a prepaid mobile SIM card

provider that provides low-cost, high-

quality international & national calls & has

acquired over 14 million customers

across 19 countries

A Mobile Virtual Network Operator,

Lycamobile has become a global brand

synonymous with connecting customers

with their loved ones across the world at

the lowest possible cost & highest quality

WHO WE ARE

Lycamobile World

2008 2006 2007 2009

Lycamobile 21CTN

Lycamobile The Netherlands

Lycamobile Belgium

Lycamobile Norway, Sweden

Denmark

Lycamobile Switzerland Lycatel

achieves mission

Lycamobile United Kingdom

Lycamobile Italy

LBOS

Lycatech

Lycamobile Spain Australia

2011

Lycamobile France, Poland

Ireland, Germany

2010 2012

Lycamobile USA

2013 2015 2014

Lycamobile Portugal

Lycamobile 5 Additional

Nations - TBC

Lycamobile Romania

Lycamobile has over 50% of the ethnic International Markets In these countries

(ex USA)

Lycamobile annual turnover over €1.4

billion

Global leader – International mobile sector

Over 14 million active customers across 19

countries

1 million + retail points of sale

Over 37 billion minutes of annual voice

A customer services centre in 5 countries

speaking over 20 languages

Over 5000 staff globally

Our service is now available to 80% of the

EU population

WHO WE ARE

AWARDS &

INDUSTRY

RECOGNITION

Lycamobile represents a

significant segment of the

mobile marketplace

22.6

2.5

3.0

4.0

14.0

14.1

20.0

1.7

1.9

1.0

Estimated Number of

Subscribers (Top 10

MVNOs)

MARKET

SHARE

DISTRIBUTION

PARTNERS

MARKETING &

ADVERTISING

MARKETING &

ADVERTISING

Lycamobile & West Ham United

Exclusive Mobile Partner to West Ham

United

Hospitality at every Premier League

match

LED, Backboard media & extensive in-

stadia branding at the Boleyn Ground

Access to West Ham United players &

Sam Allardyce

Sponsors of the Lycamobile Cup for

Under-12 & Under-14 year olds in the

Newham & Tower Hamlets areas of

London

Lycamobile & International Test Cricket

To launch & publicise a

Lycamobile Cricket SIM card

to existing customers & cricket

fans

To raise revenue for the Test

Match Grounds & Cricket

United

KEY

CAPABILITIES

DISTRIBUTION

ETHNIC CUSTOMER BASE

INTERNATIONAL CALL TERMINATION

CUSTOMER SERVICE

TECHNOLOGY

MANAGEMENT TEAM

ECONOMIES OF SCALE

FINANCIAL RESOURCES

BRAND

PRODUCT & SERVICE EXCELLENCE

Wholesaler

Lycamobile

Retailer

Consumer

EPOS Top Up

Add Value

Multiple agreements with

EPOS providers

Extensive range of highly

visible and accessible

retailers

Resulting in ease of use for

customers to top up

wherever they are whenever

they need to

Channel

Product

innovation, price &

quality

communicated at

POS by intense

merchandising to

create consumer

PULL

Buy low

Stock the channel in depth

with the product

Sells low at the point of sale

where the Lycamobile brand

is built

As a result Lycamobile

dominates the category

amongst the target

consumer market

Lycamobile has

the distribution

and marketing

strength to PUSH

product through

the distribution

chain supported

by promotional

and advertising

campaigns

Strategy SIM Sales

Full MVNO Benefits

LM Operates as a Full MVNO with its own core infrastructure

Provides all of the value chain including SIM Development, Sales &

Marketing, MNP, Interconnect as follows:

MNO Lyca

Number Range allocations

and hosting

IMSI allocation

SIM Card management

IN SCP

HLR

SMSC

USSD

IVR/VMS

GGSN

Core Network

Carriers Interconnect

Billing and Mediation

Roaming Partners

Professional Channels

MNP

Radio

MSC-VLR

SGSN

Emergency Call

IR 21

IMEI Blocking

TAP Records

Lawful Interception

Network Architecture

LM LM will install all the

needed technology to

integrate with the host MNO

The MNO simply needs to

provide the airtime and

network interconnection

Global On-Net Network

Architecture LM

Lycamobile’s

Unique sales

proposition

The Future

is bright

and includes

MVNOs

New players

• 2014 – Whatsapp, Xiaomi, Alibaba

• 2015 – Google?

New markets

• First MVNO licences in China in 2014,

Africa, Middle East Latam and Far East

opening up

Huge opportunities ahead

• MVNOs currently available in less than a

third of countries worldwide

• Mobile maturing rapidly – MVNOs needed

to reach 100% penetration

• More MVNOs encouraged by regulators

as mobile consolidates globally