mvp template business presentation v1

1 2005-07 . Company name

Business Presentation, April 2007

Company Logo / Name

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2 2005-06 ABC media Pvt. Ltd.


Company name - Summary• One of the top social news site

• Active and fast growing global community

– 12k+ registered members,

– 2.5+ millions page views per month

• Bootstrapped to $160,000 annual revenue within 2 years

• Pursuing market opportunity of 400 – 800 Million USD

• Key business deals in place in the areas of Content, Advertising and Technology

• Excellent management team of professionals from premier institutes, with more than 40 person years of experience.

• Profitable Operations

sguglani

pyramid principle - every message should have a governing thoughts on top- support with 3 points of same TYPE- at all levels bullets should of same type====================- Over Captilization- makes it harder to absorbname as MADHOUSE VISION- dont use multi-color, it prints badly- BFA , Big Fucking Arrow, - what is the message of the page, single message==============- add a page in appendix showing growth chart of DVD player penetration- appendix will have multiple sections and one sub bullet will be key data- population chart, need to look at that data- BFA - 500 crore- TODO : check the numbers


Market opportunity (sample 1)2005- 06 2009-10

Entertainment & media industry

7.6 billion USD (INR 35,300 C) 2 18.2 billion USD (INR 83,740 C) 2

Indian filmed entertainment 1.5 billion USD (INR 6,800 C)1 3.33 billion USD (INR15,300 C) 1

Home video 87-217 million USD (INR 400 -1000 C) 2

434 million USD (INR 2000 C) 2

Home video rental NA 409-817 million USD (INR 1,880– 3,760 C) 3

Installed base of DVD players

11 million (by end of 2006) 4 66 million (by end of 2010) 4

Target households (Seekers+)

20 million 5 32.5 million households 5

1. Source: PricewaterhouseCoopers-FICCI : The Indian Entertainment Industry, An unfolding Opportunity - Report March 2005. 2. Business World. January 2005, PricewaterhouseCoopers-FICCI : The Indian Entertainment and Media Industry. March 20063. See Appendix: Home video rental market : 20104. Source: iSuppli Corp, November 2005. 5. Seekers+: Households with annual income of INR 200,000 and above. Source: The Great Indian Middle Class: Results from the NCAER Market Information Survey of

Households (2004, NCAER and Business Standard)

* 1 USD = INR 46* C = Crore

Market Opportunity

2006-07 2010-11

Global advertising $55 billion $81.1 billion

US online advertising

$20 billion $36 billion

Local classifieds $3.3 billion $12 billion

People reading news online

80 Million (US) 250 Million (US)

Broadband subscribers

300 million 540 million

Wireless subscribers

1.1 billion 3.4 billion

Source: PricewaterhouseCoopers, Wall Street, eMarketer

Market opportunity (sample 2)


Business overviewCurrent

No. of Markets

Markets

No. of employees

Monthly Unique visitors

Signup users

Paid users

% conversion rate from Visitors to Signups

Annual Revenue rate

ARPU

Visitor Customer Acquisition

Cost

Paid Customer Acquisition

Cost

Projects (end of 2009)

No. of Markets

Markets

No. of employees

Monthly Unique visitors

Signup users

Paid users

% conversion rate from Visitors to Signups

Annual Revenue rate

ARPU

Visitor Customer Acquisition

Cost

Paid Customer Acquisition

Cost


Key metricsSubscribers

Churn rate

Customer acquisition cost

Content

Total Number of Titles

Percentage titles active in last 3 month

DVD turn around time

Operational scale

Average DVDs delivered per day

Economics

Revenue per rental

Customer care costs per rental

Fulfillment cost per rental

Total direct operational cost per rental

Contribution Margin

Contribution Margin %

Capacity utilization

Customer care capacity utilization

Field Team Capacity utilization, current delivery process

Packing Team Capacity utilization


Team member name, CEO & Co-founder

• 7+ years of leadership experience in startups• Worked with Sonim Inc, Telephia Inc, wireless telecom startups, and Compaq• 3+ years of free-lance experience in film making & theatre• B.E. EE (XYZ University)

Role• Investor Relations• Strategy• Business Development and Partnerships• Finance• Facilities

Team member name Chief Operating Officer & Co-founder

• PGDM (IIM Calcutta), B.Tech CS (IIT Delhi)• 7+ years in enterprise software development.• Strong background in project management.• Experience in organization building as part of middle management at two technology startups.• Worked with Cisco, Broadvision, Infosys

Role• Operations• Technology Development• IT • Billing and Collections

Team member name, Chief Product Officer & Co-founder

• Masters in Communications (ABC University)• 10+ years of experience in Print Media, Radio, Television, Films, e-learning, tech writing and theatre. • Experience in various positions from free-lance writer to director.• Worked with Times of India, Zee News, IBM, GE

Role• Product Management• Customer Experience• Customer Acquisition & Marketing• Content Acquisition• HR

Team


Advisory boardAdvisor Name (Strategy, Team Building, Fund Raising)• Head, Strategy and Corporate affairs, at XYZ Company. Board member in 5-6 companies• Key Work-ex : Founder Cocoon ventures, CEO , ABCTechnologies• Member, Band of Angels, Mumbai. Charter member, TIE Mumbai

Advisor Name (Retail, Logistics, Strategy)• CEO, ABC XYZ ( premier retailing company)• Key Work-ex : Director on the Board of Reebok India, Director (Operations) Phoenix International Ltd• B.E., REC Jaipur, with 2nd Rank

Advisor Name (Business Growth, Team Building)• Angel investor. Member of "Band of Angels" , New Delhi, India• Key Work-ex: Paypal , Citibank• PGDM, IIM, Ahemdabad. B. Tech, Mechanical Engineering, IIT Mumbai


Pain points – Movie rentals

Quality Bad quality discs. Pirated discs

Service Low quality customer service

Selection Limited titles to choose from

Availability Unavailability of new/popular movies

Access Hard to find. Long drives. Parking issues

Identification Hard to identify movies I want to watch

Economy DVD rentals ranging from Rs 60-100 per day. Late Fees Extra


Business Model

Customer Acquisition / Marketing

Product Mix

Customer Care (Web, SMS, Phone, retail stores)

Fulfillment

CUSTOMERS

Technology

ContentAcquisition


Customer acquisition channelsCurrent Mix Details Response

Outdoor Activities - Outdoor Canopies in apartments, offices, market areas - Door to door campaigns

Good

Member referral / Employee Referral

25% discount on monthly renewal on member referrals.

Good

Outdoor Activities - Outdoor Canopies in apartments, offices, market areas - Door to door campaigns

Good

Corporate Tie-ups 20+ tie-ups in Delhi NCR- EXL Services, Xansa, Cadence, Headstrong, Impetus, Indiabulls

7 tie-ups in Chandigarh Region - Dell, Quark, IDS, Pepsi etc

Good

Online marketing -Search Engine Marketing- PPC , web based marketing

In pilot mode, showing good results

DSA/DST Campaigns - Appoint DSA/DST on commission/incentives to do sales campaigns

New activity, not evaluated

ABC movie points -31 movie points in Delhi NCR-16 movie points in Chandigarh

Medium


Business Deals – Current & Prospective

Area Details Company name

Content • Home Video Companies• Studios/Production houses

Logistics • Courier Companies• Drop box companies• Companies with retailer network

Marketing/Co-branding • Home delivery/food chains

• multiplexes/mall chains• Consumer durable companies

Customer acquisition channel partners

• Portals• Mobile VAS providers• Credit card companies• Other Consumer businesses

Competitors

User generated content

YES YES YES YES YES YES

Main stream media content

YES YES

Citizen Journalism

YES YES YES YES YES YES

Voting on Stories and Comments

YES YES YES YES

APIs for third party developers

YES

Localization YES YES

Personalization YES YES

Revenue Sharing YES YES

VC funded YES YES YES YES YES

Funding

Alexa Rank 2,638 14,573 6,494 11,683 52,636 39,642

Competition Analysis

Media Coverage

and many more…


Thank you!

Contact Info


Appendix


Per rental Economics Scenario 1 - Now Scenario 2 - PreVCScenario 3 - Steady State

Revenues

Revenue per Rental

Customer Care

Customer Care Costs per Rental

Fulfillment

Forward Logistic Cost per Rental

Reverse Logistic Cost per Rental

Cover

Contribution Margins

New Hit Movies

Purchase cost

End of life value

Content Cost to be covered

Number of Rentals for Break even

Expected Rentals

Avg turn around time (days)

Demand life

Rentals

Content Cost/Rental

Gross Margin

Gross Margin %

Other movies (with consistent Demand)

Purchase cost

Content Cost to be covered

Number of Rentals for Break even


Top 15 cities

1930

1539

629

338

262

259

213

158

153

138

115

113

82

79

65

47

0 500 1000 1500 2000 2500

Delhi

Mumbai

KolKutta

Pune

Chennai

Bangalore

Ahmedabad

Hyderabad

Nagpur

Ludhiana

Chandigarh

Surat

Kanpur

Jaipur

Lucknow

Indore

Seekers+ households ('000)

mvp template business presentation v1

Business

market areas

team building

markets markets

covered number

company

ups

content

source