mvpshowcast 2014 - it consumerization

© 2014, MVP ShowCast (mvpshowcast.azurewebsites.net) Programa MVP (mvp.microsoft.com)

IT Consumerization

IT

MVP ShowCast

Virtual Community Series

WEBCASTS

15 set

a09 out

2 0 1 4

© 2014, MVP ShowCast (mvpshowcast.azurewebsites.net)

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Organizado por MVPs com apoio da Microsoft

Programa MVP (mvp.microsoft.com)

Palestrante: Moderador:IT

ConsumerizationIT

IT Consumerization

Paulo Sant´anna

MVP de Windows Expert-IT Pro

Consultor na Invent IT

@paulo_santanna

Alexandro Prado

MVP de Windows Expert-IT Pro

Arquiteto de Soluções na Brasoftware

@alexandroprado

Nível: 200

http://mvp.microsoft.com/pt-br/mvp/Paulo%20Roberto%20Sant%C2%B4anna%20Cardoso-5000143

http://mvp.microsoft.com/pt-br/mvp/Paulo%20Roberto%20Sant%C2%B4anna%20Cardoso-5000143

http://www.inventit.com.br/



https://twitter.com/paulo_santanna

https://twitter.com/paulo_santanna

https://mvp.microsoft.com/en-us/mvp/Alexandro%20dos%20Anjos%20Prado-4015743



http://www.brasoftware.com.br/

http://www.brasoftware.com.br/

https://twitter.com/alexandroprado

https://twitter.com/alexandroprado


IT Consumerization

IT

Agenda do webcast


IT Consumerization

IT

• Qual é a sua estratégia • Realidade Atual • Como resolver os novos paradigmas • Exemplos do mundo real • Resumo


IT Consumerization

IT

Qual é a sua Estratégia BYOD ... ... Estratégia de gerenciamento de dispositivos móveis ... Virtual Desktop Infrastructure

... Qual é a sua estratégia Workstyle


IT Consumerization

IT

♦Realidade Atual


IT Consumerization

IT

A tale of opposites

69% dos funcionários dizem que estão acessando aplicativos de negócios em dispositivos pessoais

Organizações dizem que 34% de seus funcionários estão acessando aplicativos de negócios em dispositivos pessoais

Quem você acha que está

certo ??? (1)

Source: (1) Microsoft Customer Survey 2011, (2) Gartner: Using Peer-to-Peer communities to Drive BYOD self-support; Aug 3, 2012(3) Cisco: The Everywhere Employee: Increase of Business Devices

34% 69%Os profissionais da informação terá 3,3 dispositivos conectados em 2014 - um aumento de 18% de 2,8 em 2012 (3)

3.388% Funcionários estão usando suas tecnologias de computação pessoal para fins comerciais hoje (2)88%


IT Consumerization

IT

O trabalho não é um local ou uma tela mais ...

Sources:International Telecommunications Union, “Tablet Demand and Disruption” Morgan Stanley, IDC Source for both:, IDC, “2011 Consumerization of IT Study : Closing the ‘Consumerization Gap’”, July 2011, VentureBeat

2,4 bilhões de dispositivo de Internet móvel no mundo

hoje

2/3 das empresas no mundo adotaram tablets

Apenas 20% dos donos de tablets usam o dispositivo

para criação de conteúdo

Cerca de 400 + milhões de computadores vendidos

em 2012

Cerca de 6 bilhões de telefones celulares em todo o

mundo

1,1 bilhões de assinantes de smartphones, 13% do

tráfego da Internet total a nível mundial

O trabalho é apenas mais uma actividade Em nossos dias

Isto É consumerização

MAS NÃO consumerização de TI

http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html

http://www.morganstanley.com/views/perspectives/tablets_demand.pdf

http://venturebeat.com/2012/12/03/mary-meeker-releases-stunning-data-on-the-state-of-the-internet/


IT Consumerization

IT

♦Estratégia atual do cliente


IT Consumerization

IT

Estratégia atual do cliente

Virtual Desktop (Non-Persistent)

Remote Desktop Services (RDS / Citrix)

Virtual Desktop (Persistent)

Windows or Non-Windows DevicesCurrentOffering

Executive brought

devices

Need to Upgrade

LocalData

Local Applications

Local Settings

Local Browser

At what cost did you enable Agility ?

Como podemos sustentar TCO enquanto permite flexibilidade e proporcionar o compliance?Application Lifecycle, Perfis, Acesso e Segurança, Gestão de Direitos de dados

Mobile Device Management

Windows Environment

LocalData

Local Applications

Local Settings

Local Browser

Physical

LocalData

Local Applications

Local Settings

Local Browser

VirtualSome Cloud

Offerings

BYOD

Deploy OS / Apps, Standardize, Patch, Lockdown user

LocalData

Local Applications

Local Settings

Local Browser x4

Tablet Phone

Physical Virtual x4

Reduce TCO per user

Raise

d TCO

per

user


IT Consumerization

IT

benefícios: Habilite de escolha Agilidade e Flexibilidade Fique Compliant Tirar partido da Nuvem Incentivar a mobilidade

World Class Services to any Device

TCO

Agility

Managed PC

Agility

TCO

Synchronization Exchange Active Sync SkyDrive Pro User Experience Virtualization SharePoint

Data Protection and Compliancy Group Policy Data classification Rights Management Data encryption BranchCache Application White Listing

Virtualization Application Virtualization Remote Desktop Services Virtual Desktop Infrastructure

Secure Access Server and domain isolation Network Access Protection Unified Access Gateway Direct Access Remote device management

FornecerServiços contínuos para qualquer dispositivo

Tablet Phone

Physical Virtual x4LocalData

Local Applications

Local Settings

Local Browser x1


IT Consumerization

IT

Qual é a sua estratégia?

♦Bring your own computer♦Thin clients♦VDI♦Consumer devices♦Smart phones♦Managed desktops♦Managed laptops

desktop …serviços móveis

Work on any PC anywhere

Work on your own device

Work on many devices

ENABLE


IT Consumerization

IT

♦Como resolver ♦Os novos paradigmas


IT Consumerization

IT

Desktop ScreensDevices

Um novo paradigma

From To


IT Consumerization

IT

Qual é a sua estratégia de dispositivo

O que antes era diferente ...

Is now the same …

Capacitar as pessoas em uma TI cetralizadaSeus aplicativos e dados entregues

DEVICE-OPTIMIZED APPS

WEB APPS

VIRTUAL DESKTOPS + APPS

Experiência personalizada

Qualquero dispositivo, qualquer lugar

Seguro e bem gerenciada StartStartStart

StartStartStart

StartStartStart


IT Consumerization

IT

Um Novo paradigma

Data Center CloudServices


From To


IT Consumerization

IT

Um novoParadigma

Office WorldMobility



User / Password Profile / PersonaAccessFrom To


IT Consumerization

IT

Estratégia de Acesso

Access to data depends

on user, device and

location

WHO

UserProfile

Compliance

WHAT

ApplicationCollaboration

Communication

WHERE

DeviceLocation

If user, device and locations are trusted access is

granted

Direct Access

RRASVPN

SSL VPN

CORPORATE NETWORK

Windows 7/8

Myriad mobile devices

Down-level Windows clients and mobile devices.


IT Consumerization

IT

Um novoparadigma

Unclassified Classified & ProtectedData




User / Password Profile / PersonaAccess

From To


IT Consumerization

IT

Recursos de classificação de dados

Low

Moderate

Custo de violação de dados• US $ 204 por registro comprometido • 6.750 mil dólares o custo total

médio • 40% dos casos são pessoas erros • * Fonte: Ponemon Corp, janeiro

2010

Public infoMarketing info

Email addressIP address

Fax number

Social security #Credit card info.Aggregate Data

Health infoUsername/PW

Recommendations by International Accounting

Standards Board

US: SOX, PCI-DSS, GLBA, FISMA, Joint Commission and

HIPAAEU: Basel Accord I, II, IIUK: Data Protection Act,

FSA, Freedom of Information Act 2000, Australia: ARPA, Canada: C-SOX , China: CCC Mark, Japan: J-SOX,

and others

HIGHBusiness Impact

HBI

MODERATEBusiness ImpactMBI

LOWBusiness Impact

LBI

Information classification wizardhttp://www.windowsphone.com/en-us/store/app/infoclasswiz/cca5583a-a3cc-4e89-a11b-3d348d6b04ec

Microsoft Data Classification ToolkitSolution Acceleratorhttp://www.microsoft.com/en-s/download/details.aspx?id=27123

http://www.windowsphone.com/en-us/store/app/infoclasswiz/cca5583a-a3cc-4e89-a11b-3d348d6b04ec

http://www.windowsphone.com/en-us/store/app/infoclasswiz/cca5583a-a3cc-4e89-a11b-3d348d6b04ec

http://www.microsoft.com/en-us/download/details.aspx?id=27123

http://www.microsoft.com/en-us/download/details.aspx?id=27123


IT Consumerization

IT

Um novoparadigma

Device Policy EnforcementSecurity






From To


IT Consumerization

IT

Agilidade e Produtividade Ferramentas sociais na empresa

+ Proteção de Informações

Connected productivity:

• Share and edit Office documents directly using Windows Phone

• Use Lync on all major smartphone platforms

• Take notes with text, pictures and voice with OneNote Mobile for Windows Phone and iPhone

• Work online together with others on Office documents from anywhere with Office Web Apps

Integration with external social networks

Best productivity on Windows

And best-in-class

on other devices

Microsoft Exchange

Microsoft SharePoint

Windows Server 2012

Active Directory Rights Management ServicesPersistent, identity-centricuse policies and encryption embedded with the data

Windows Server 2012 Dynamic Access ControlData governance across file servers• Control who can access information• Audit who has accessed information

Start

Start

sem comprometer a segurança

ConfigMgr

Windows Intune

On Premise & e na nuvem


IT Consumerization

IT

Um novoParadigma

CorporatePurchased

Any DeviceCOIT


Locked Down ControlledAgility

Edge WorkloadSecurity





From To


IT Consumerization

IT

Consumerização de Estratégia de TI

Any deviceNo policies

Choose Your Own

White-listing devices Loose

policies

Predefined Device Strict

policies

Freedom of devices Loose

policies

UN- MANAGE

D

MANAGED

Primary DeviceSecondary DeviceMobile / Smart Phone

Mobile Device Management

Access / Data / Security ManagementConfiguration & Compliance Management

Application Deployment (Virtual App, VDI, RDS, ect)

Identity & Profile Management


IT Consumerization

IT

Device Trends – Perspectiva

Choose Your Own

Employee Purchased Company Purchased

Employee Managed Company Managed

Employee Indifference

Company Influenced

RISKAccess

Freedom

Control


IT Consumerization

IT

Segmentos de trabalho

Secure and compliant environment

LOB Applications Business value Collaboration needs Mobility

CompliancyEnterprise

enablement

Account Manager

Business value Collaboration needs LOB Applications Engagement with

technology Mobility

Enterpriseenablement

Proxi LOB applications

Public Collaboration Mobility

Simplifiedenablement

Nothing

Enablement


IT Consumerization

IT

Adote o Bring Your Own DeviceUma variedade de soluções que se adapta à sua organização

VDI: Access to corporate image

ConfigMgr: User/device-specific management

Windows To Go: Consistent Windows 8 experience on any PC* from USB

Windows Intune: Cloud management for Windows-based PCs & tablets

Embrace BYOD

* Any device certified for use with Windows 7 or Windows 8,. Software Assurance (SA) for Windows required


IT Consumerization

IT

Um novoParadigma

CorporateEnvironment

Any ApplicationApplications

CorporatePurchased

Any DeviceCOIT








From To


IT Consumerization

IT

Ativando um empregado significa permitir mais e não menos

Examples

Consumer LOB ISVCustom LOB

Expense ApprovalHeadtrax

Company News

Used by Consumer Business

Built by

Distribution

Tech Companies, Publishers, Brands

Windows Store Windows Store

Tech Company

Windows Store or Side-loaded

Enterprise

Side-loaded

PLM

B2C and B2B


IT Consumerization

IT

Um novoParadigma

Lowest Costs

ControlledCostsTCO

CorporatePurchased

Any DeviceCOIT


CorporateEnvironment

Any ApplicationApplications







From To


IT Consumerization

IT

Unmanag

ed PC

Somew

hat Man

aged

PC

Moderatel

y Man

aged

PC

Locke

d and W

ell M

anag

ed PC

SBC W

indows RDS

SBC RDS &

Citrix

XenApp

Smart

phone (Platf

orm)

Tablet

(Platf

orm)

Smart

phone (Concie

rge)

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

25262162

1797

1067 973 834487.4 487.4 487.4

1874

1869

1787

16131494

1493

1426.49952.85

2918.51

End-User Costs Direct Costs

Comparação do TCO de várias arquiteturasUnidades: US $ por aparelho por ano. Com base nos documentos analistas de novembro 2011 - abril 2012 ... várias fontes, incluindo estudos de EM

-39%

-5%

-8%

-28%No Data Plan

16%With Corporate Security

-17%No Corporate Security

Impact of Storage not reflected.

Read this post

Check out: VDI Smackdown v1 3 (ENG) (feb 2012).pdf

-39% -44% -47% -57% -67% +23%

137:1 151:1 169:1 221:1Staffing Ratios (Users per FTE)

DESKTOP HOSTEDDESKTOP(RDS, VDI)

SMARTPHONE, TABLET

http://www.brianmadden.com/blogs/rubenspruijt/archive/2010/11/27/vdi-and-storage-deep-impact.aspx

http://www.brianmadden.com/blogs/rubenspruijt/archive/2010/11/27/vdi-and-storage-deep-impact.aspx

http://www.virtuall.eu/whitepapers/solutions






IT Consumerization

IT

Menor TCO

Ambiente gerenciado=


IT Consumerization

IT

♦Onde começar


IT Consumerization

IT

As melhores práticas para alcançar consumerização

1. Workforce Segmentation

2. Service Portfolio

3. Assess the Impact

4. Evaluate your Current Capabilities

5. Build a Roadmap

6. Start delivering services to your environment


IT Consumerization

IT

Comece classificando seu Portfolio de TI

Low

Moderate


IT Consumerization

IT

Avaliar o impacto da sua organização

Security

••

••

••

•

•••

••

••

•

Policies

• • • •

Health

• ••

••

•

•

Financial Compliance Data

Apps IT Infra


IT Consumerization

IT

Entenda as pessoas + negócio

Low Mobility High Mobility

Low Autonomy

High Autonomy

60%

20%15%

5%


IT Consumerization

IT

Windows 8 Suporta Workstyle flexível

Simplify Virtual Desktops 2

Productivity with Tablet

WinRTEnterprise Apps

Help Secure YourEnvironment 4

Your PortableWorkspace 2

EmbraceBYOD Scenarios

Support Mobile Workforce Work Anywhere 1,2

No Compromise Business Tablet1

New Possibilities in Mobile Productivity

Enhanced End-to-End Security

Management and Virtualization

Help Secure YourDevices & Data 4

1 Internet access required2 Software Assurance (SA) for Windows required

3 Microsoft Desktop Optimization Pack (MDOP) required

4 Windows 8 Pro required

Your Data and Apps On Any Windows-based Device 3

Opções de clientes estão expandindo


IT Consumerization

IT

♦Exemplo♦Microsoft IT


IT Consumerization

IT

Microsoft IT Fornecimento de uma base digital para Microsoft

120MIMs per month

224,000SharePoint sites

19PBStorage

568 Buildings

8Datacenters

107 Countries

27,000Servers

108,000Windows 7 seats

45,000Windows Phone devices

2,900Applications

193,000Exchange mailboxes

17,000Wireless access points

690,000Lync calls per month


IT Consumerization

IT

Microsoft IT and BYOD (Example)


IT Consumerization

IT

♦Exemplo de clientes: ♦"Meu Workspace"


IT Consumerization

IT

MyWorkSpace 1.0 MyWorkSpace 2.0

Follow Me Desktop

Windows 8 (Tablet/OS) AssessmentEnterprise Ready

Windows 8

Voicemail in Email

Follow Me Settings

Follow Me Printing

Video Phone

Device Consolidation

Follow Me Apps

Automated App Request

Office 2013

Follow Me DocsOutlook Offline

MyDevices

MyApps

MySettings

MyDocs

Q1 Q2 Q3 Q4 2014 Q1

MyWorkSpace – Implementation Timeline Enable better decisions faster and enhance productivity by providing secure anytime, anywhere, access to

MyApps, MySettings, and MyDocs from MyDevices

Thin Clients

MyDevicesEnterprise Ready Window 8Video Phone (CHK Campus)Device Consolidation

MySettingsFollow Me Printing

MyAppsFollow Me AppsOffice 2013Internet Explorer 10

MyDocsOutlook Offline

MyDevicesFollow Me DesktopWindows 8 (Tablet/OS) AssessmentThin Clients

MySettingsFollow Me Settings

MyAppsVoicemail in Email

MyDocsNo Change

2013

Internet Explorer 10

MyWorkSpace 3.0MyDevicesNo Change

MySettingsFollow Me Printing

MyAppsAutomated App Request

MyDocsFollow Me Docs


IT Consumerization

IT

♦Exemplo de clientes: ♦"Ativar Trabalho"


IT Consumerization

IT

Examplo #2 … Perfis de usuário

Profile Device(s)/Scenario Apps Data

Executives Laptop or Tablet running Windows 7/8 or Mac OS

ARM Tablet running Windows RT or iOS

Windows: Streamed (App-V)Mac: Local InstallWindows RT: AZ App Store, Sideloaded, Windows StoreiOS: iTunes AppStore, Citrix XenApp or XenDesktop

Office 365Skydrive ProFolder Redirection

Corporate Laptop or Desktop running Windows 7/8 Streamed (App-V)Citrix XenApp (Remote App)

Office 365SkyDrive ProFolder Redirection

Commercial ARM Tablet running Windows RT or iOS

Windows-to-Go

Windows RT: AZ App Store, Sideloaded, Windows Store

iOS: iTunes AppStore, Citrix XenApp or XenDesktop

Office 365Skydrive or Skydrive Pro

R&D Laptop or DesktopTransient between clean lab and office environment

Windows: Streamed (App-V)Linux: Citrix XenApp

Office 365Skydrive ProFolder Redirection

Contractors Windows-to-Go Streamed (App-V)Citrix XenApp (Remote App)

Office 365 KioskFolder Redirection

Manufacturing Kiosk running Windows 7/8 Streamed (App-V)Citrix XenApp (Remote App)

Office 365 Kiosk


IT Consumerization

IT

Examplo #2Public Cloud Services

MANUFACTURING Kiosk

Office 365

SkyDrive Pro

On-Prem

ise Services

CORPORATEWindows 7/8

EXECUTIVEWindows 7/8 Laptop,

Mac, or Tablet

Streamed App-V AppsDirectAccessSync’d Data & SettingsXenApp/RemoteAppBitLocker

Streamed AppsXenApp/RemoteApp

COMMERCIALWin Rt or iOS

Windows-to-Go

Streamed AppsDirectAccessBitLocker/RT Device EncryptionXenApp/RemoteApp

Streamed App-V AppsDirectAccessSync’d Data & SettingsXenApp/RemoteAppBitLocker

CONTRACTORNon-AZ device, Windows-to-Go

Streamed AppsXenApp/RemoteAppBitLocker

Streamed App-V AppsSync’d Data & SettingsXenApp/RemoteAppR&D

Transient among devices

SkyDrive

SCCM 2012


IT Consumerization

IT

♦Sumário


IT Consumerization

IT

Qual é a sua estratégia de trabalho?

♦Bring your own …♦Thin clients♦VDI♦Consumer devices♦Smart phones♦Managed desktops♦Managed laptops

DIGA SIM A TODAS AS RESPONSABILIDADES


IT Consumerization

IT

♦Recursos


IT Consumerization

IT

There are many ways we can help

Microsoft Services

Assessment & RoadmapTactical Solutions

Strategic SolutionsSupport

Risk Assesment

Solution Accelerator

• Microsoft Assessment and Planning (MAP) Toolkit

• Microsoft Deployment Toolkit (MDT)• Security Compliance Manager (SCM)• Infrastructure Planning and Design

(IPD)• Microsoft Operations Framework (MOF)• Governance, Risk, & Compliance (GRC)

Infrastructure Planning & Design Guides

• DirectAccess• Dynamic Datacenter• Exchange Online—Evaluating Software-

plus-Services• Exchange Server• File Services• Forefront Identity Manager 2010• Internet Information Services• Malware Response• Microsoft Application Virtualization

4.6• Microsoft Enterprise Desktop

Virtualization (MED-V)• Print Services• Remote Desktop Services• Selecting the Right NAP Architecture• Terminal Services• Windows Optimized Desktop

Scenarios• Windows User State Virtualization

Online Resources

Toolkits

• Microsft Application Compatibility Toolkit• Microsoft Assesment and Planning Toolkit• Windows 7 Application Compatibility • Springboard - Aplication Compatibility• Microsoft Deployment Toolkit• System Center Configuration Manager• Proof of Concept Jumpstart

Calculators

• Calculators• Windows 7 ROI Tool• Microsoft MDOP Business Value Analyst

Tool• ROI Tool Application Virtualization• Enterprise Learning Framwork

http://www.microsoft.com/en-us/windows/enterprise/products-and-technologies/windows-8/default.aspx


IT Consumerization

IT


Iniciativas da Microsoft

Premiação MVPA premiação Microsoft Most Valuable Professional (MVP) é uma forma da Microsoft agradecer aos líderes independentes da comunidade que compartilham sua paixão, experiência técnica e conhecimento prático dos produtos da Microsoft com outros.mvp.microsoft.com

Programa MVP MentorO Programa MVP Mentor conecta estudantes que querem aprender mais sobre tecnologias Microsoft com especialistas independentes: os MVPs da Microsoft.mvp.microsoft.com/en-us/MVP-mentor.aspx

Microsoft Virtual AcademyTreinamento gratuito da Microsoft oferecido por especialistas.www.microsoftvirtualacademy.com

Serviço de curadoria projetado para e mantido pela comunidade técnica.curah.microsoft.com

Curah!

http://mvp.microsoft.com/pt-br/

http://mvp.microsoft.com/en-us/MVP-mentor.aspx



http://www.microsoftvirtualacademy.com/

http://www.microsoftvirtualacademy.com/

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