MWC marketing co-operation

Ismo Nikkola

Zeeland Family

CONTENTS

1. Finland in MWC

2. Themes

3. How marketing will be done together

4. Marketing Materials

5. Trade fair flow

6. PR

LOOK WHO’S TALKING

Ismo Nikkola• Marketing strategist• 20+ years of experience both

from client and consultantside

• GSMA experience: Headingthe Nokia stand in Cannes on the agency side (two times)

Zeeland Family• Zeeland Family (Nasdaq First

North: ZEE1V) is the most diverse marketing services agency in Finland.

• Together with Finnish businesses we bring passion, courage, sisu and curiosity to marketing

• 130 employees, 4 offices• Full service agency

FINLAND IN MWC

• We have to break free from the clutter, the myriad of IT talk

• Common themes for us all

• Themes must be relevant for the target group

• Marketing done together

• First time we present ourselves as Finland, not Team Finland

THE STORY BEHIND (in 10 secs)

It is the end-users who set the value for digitalization. People are eager to have new digital products and services which ease up their everyday lives, are meaningful and offer new experiences.

• We believe in digitalization to lower the barriers between people all over the world

• We have great talent and exciting companies that are passionate about bringing together digitalization and people

• We Finns have the ability to create technologies and solutions that are meaningful to end users

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THEMES

Main theme: Love, Peace and Digitalization

Supporting Themes:1. Finland – The 5Geekiest nation in the world2. Put your pedal to the future! (MaaS)3. Health is the new wealth4. It’s time to think big data! (Big data and IoT)5. A talent scout’s dream destination! (ICT Finland)

TOGETHER WE ARE STRONG

• In order to succeed in marketing pre MWC16:• Let’s do it together and get a wider reach• Use your own contacts and channels for Finland messages• Use the materials we provide• Invite your contacts to come to the website and to the stand• Promote our site in your social media• Be quick to answer to the meeting requests• Answer to our questions asap

• Let’s make this work – together!

TIMELINE FOR MARKETING

Wk 4

Wk 5

Wk 6

Wk 7

Wk 8

1. theme MWC 16 begins5. theme

MaaS-theme week(other weeksaccordingly)

Newsletter >>

Tweets >>

LinkedIn >>

Advertising in digital channels>>

Companies’ ownchannels >>

Press releases and PR pitches >>

MWC16.fi

Uploading the material package,

setting up a meeting etc.

MARKETING

MATERIALS

WEBSITE: mwc16.fi

INVITATION E-MAIL

BANNER

BANNER

TWITTER & LINKEDIN

POWER POINT

TRADE FAIR FLOW

Marketing before event

EventSales and contactingafter event

• #mwc16Finland• own channels• own contacts• get meetings

• meetings• confirm contact• new contacts• be active

• follow up• thank for visits• sales work • evaluate

PRESS KIT

All press material to be found in MWC16.fi website as well as on a memory stick in the press room containing:

Folder 1General press releasesPress releases on the main themes (5G / MaaS / IoT / Health tech)Contact information sheetPress photos

Folder 2Product press releasesPress photos

THANK YOU!

See you in Barcelona

LOREM IPSUM DOLOR SIT AMET

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• Quis nostrud exerci tation ullamcorper suscipit lobortis nisl utaliquip ex ea commodo consequat.