mwc femto - cisco - ritesh bansal kumar - v3
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© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 1NDA Presentation
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Doing Femto Right:Replicating WiFi’s Success with Femto
Ritesh Bansal KumarSolution Architect
Worldwide Service Provider Mobility Center of Excellence
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 2
Successful Wireless Technology
Wi-Fi + Femto = Unbeatable Combination
Successful Technology
High Data Speeds and Capacity
Ubiquity
Cheap
Wi-Fi
Femto Strengths
Full Mobility with Macro Licensed Spectrum
Reliable and Secure Management of User Experience
Power Efficiency Enables Managed Environment*
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 3
Femto Positioning
Coverage
Capacity Content
Convergence
Complements Macro• Improved Coverage for users
• Cost Efficient Backhaul Model
• Willingness to pay and how much?
Personalized Experience• New Revenue Streams
• Creates stickiness, Service bundling
• User willing to pay premium
Balance Femto Positioning to both sides of the equation.
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 4
Femto Drives Communication Convergence
Context Aware Services Auto-provisioning and Centralized Management RF Interference and Self-Healing Policy and Security Varied Home Network Environment
Home
Hotzone
EnterpriseMacro
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 5
Operators have Unique Differentiators to Make Femto More Successful
• Thoughts:• End-user Presence
• Simplified home networking
• Home Machine-2-Machine, Home Remote, Gaming: Real-time, secure
• Open APIs: Let people innovate
Killer (Technology) ApplicationConsumer Value – What is missing today?
• Enterprise Experience: Integrated Workforce Experience, Visitor Experience
• Managed SMB: Additional revenue stream
• Focused areas: Cruise, Emergency
EnterpriseFollow the Money
• Density increase with LTE: Coverage solution with smaller cell-size
• Ecosystem Collaboration: Efficiencies to bring price down, Inter-operability
ScaleReap the Benefit – Economies of Scale
• Framework Exists: Support on all phones, seamless coverage with wide area
• Usage Expansion: E.g. Home Remote Control by working with low power devices
• Ecosystem: Smart devices; Integrated with Wi-Fi, DSL, Set-top box..
PervasiveDevices and Clients
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 6
Summary
Operator with combined strategy for licensed and unlicensed spectrum will have most optimum cost.
Using Femto to focus on user experience will provide operators with key differentiation.
This requires an architecture play integrating existing network, home, enterprise, devices and content.
Cisco is leveraging its strengths in all these areas to enable operators to offer unified user experience.
© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMWC-2010 Presentation 7
More on Cisco SP Mobility @ http://www.cisco.com/go/mobile
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Mobility Is Not Just Mobile…… Its about Experience
Cisco Mobile Solutions for Service Provider http://www.cisco.com/en/US/netsol/ns523/networking_solutions_market_segment_solution.html