my audience profile for media
DESCRIPTION
TRANSCRIPT
- 1. My audience profile
My target audience are teenagers which we will also act in my advert. For this advert we need to devise a whole new marketing campaign producing a 3 sec. advert and a clear product logo and slogan. This marketing campaign is Ferrero Rocher, a chocolate brand.
However, my target audience are aged 17-19. Theyre from a multicultural background, race, religion,beliefs and culture.
2. Teenagers
3. Social class
My target audience are from a under, working or middle class
background.
Some of them like to read books, listen music, go to theatres,
museums or cinemas, shopping etc. or do many things in their spare
time.
My target audience are unisex.
As the location is at an academic premises, the target audience
should relate to the commercial. As it takes place ina sixth
form.As in, my target audience is/should be going to a collage and
studying a range of academic courses aswell.
Ferrero Rocher is aimed at teenagers that enjoy life but yet also
at the same time balance it with education. However, the is made to
indulge teenagers after a heavy , stressful and tiring day or a
happy, pleasant and joyful day full of excitement.
However, the social class of my target audience is not to a severe
povertystatus where they cant afford our rebranded Ferrero
Rolls.
4. Mood board
5. 6. What my target audience like ?