my car is talking but whats it saying?
DESCRIPTION
Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior Interaction Designer, Smart Design; and David Kidd, doctoral student, George Mason University. The panel was moderated by Mary S. Butler, Senior Content Strategist, Razorfish and Editor of Headlightblog.com. From the panel description: "We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow."TRANSCRIPT
My Car is TalkingBut What’s It Saying?
Win! We’re raffling off a BlueAnt Supertooth for your car at the end of the panel.
Poor design in your car? A button, a sound, an application …
Submit via Twitter @sxswmycar or comment at meebo.com/sxsw
Mary S. Butler, RazorfishJason Kriese, Microsoft AutoMike Jones, Smart DesignDavid Kidd, George Mason UniversityKaren Kaushansky, Tellme
About Me
Current• Senior Content Strategist, Razorfish• Editor, Headlightblog.com
Previous• Editor-in-Chief, Forbes.com luxury auto site• Managing Editor, Cars.com
David Kidd
George Mason University•Driver distraction•Interruptions•UsabilityLiberty Mutual•Perceptions of driving abilityWestat•Driving experience
Promising trends:• Speech-based interfaces• Infotainment for information control
Potential concerns:• Aesthetics over human-centered design• Interfaces that are incompatible with driving
Intuitive and functional design that
accommodates the limitations of the driver
7
think
jasonkriese
user experience program mgr
“I design, define, and develop features for the Microsoft Auto platform.”
Zzzzzzzz…
my 60 minute commute in 60sec 45sec
13.7 exhilarating miles
en route
2 incoming calls (“The Boss” and Grandma)
4 GB of music
1 worthwhile radio station (Def Lepperd!)
1 2 3x perusing m.facebook
1 change to a 9am meeting
arrived!
We need to facilitate purposeful, micro
consumption of content in the car.
18
think
19
20
Doesn’t turn on
21
22
23
We used to fawn over new cars, now our phones and laptops get the
attention. Carmakers are eager for the affection we give our gadgets.
Hence, screens.
It’s a good thing: They’re more accurate to the car, and more
effective for the driver. 25
think
26
Karen Kaushansky
Copyright 2008 Microsoft Corporation, Confidential & Proprietary
32
All I want to do is make a phone call
Designing for the car means designing
interactions that are natural and non-stressful which today and in the
future can be voice (speech input, audio
output).33
think
Automakers and their designers
need to figure out better ways to integrate
consumer hand-held and other portable devices
into vehicles.34
think
Michael’s Mazda 3 Hatchback
Kenni’s 2004 Honda Pilot EX
Evan’s 1996 Infiniti G20
Question 1: Challenges / Pain Points
48
Charting anxiety
task/situation over time
anxiety
calm
freakin’ out
unfamiliar
travelling with
passengers
pre-planning
completedincoming
call
write on paper
new search while
driving
updating route
last 5% of nav
arrived
Prototyping
51
Occlusion Method
Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments. Accident Analysis and Prevention, 38, 887-894.
Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of Experimental Psychology: Applied, 9(2), 119-137.
Peripheral Detection Task
Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design.
Lane-change Test (LCT)
Eye-tracking and EEG
Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on the road? User Experience, 7(4), 10-12.
Timeline Analysis
Best methods
Cars of the future
Cars of the (Near) Future
Sony Xplod car stereo with a front USB port
Delphi three-port hub
Multiple ports allow multiple consumer interfaces
Car of the Future
Land Rover LRX Concept
Delphi iPhone Car Controller
Rinspeed iChange
74
77
79
Lamborghini display
http://www.todayandtomorrow.net/2008/03/28/reventon-2/
http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htmhttp://cars.about.com/od/lamborghini/ig/2008-Lamborghini-Reventon-pics/2008-Lamborghini-Reventon-dash.htm
Ford avatar / EVA
Tasks performed in the car
80%
69% 62%46% 45%
34% 32% 29% 27% 26% 21% 21% 19% 18% 18% 13% 13%
2%
3%2%
2% 3%
3%19%
12% 21%14%
10% 8% 6% 3% 6%5% 4%
18%28%
36%52% 52%
63%49%
59%52%
60%71% 69% 75% 79% 76% 82% 83%
0%
20%
40%
60%
80%
100%
I Do This Would Like To Don't Want To
Mary S. Butler, Razorfish ([email protected])Jason Kriese, Microsoft Auto ([email protected])Mike Jones, Smart Design ([email protected])David Kidd, George Mason U. ([email protected])Karen Kaushansky, Tellme ([email protected])
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