My Chess Playground

Items Covered

• Our Mission• Market Problem• Our Solution• Business Model• Questions & Answers

• To create the first online chess playground where kids can learn chess, play games, compete in live tournaments and hangout with each other while having a great time.

Our Mission

• 1.3 million high school students dropout per week in US (edweek.org)

• 30% of the unemployed in US are high school dropouts (Bureau of Labor Statistics)

• Dropouts are 20 times more likely to end up in prison or jail than a college graduate.(Sum, Khatiwada, & McLaughlin, 2009)

Market Problem

• Failure in Algebra is the #1 trigger of dropouts in high school (Helfand, 2007)

• 70% of students who don’t pass Algebra by the 9th grade drop out.

(The California Dropout Research Project, 2008 )

• 67% of CSEC students failed math in 2012 (Jamaica Observer)

Market Problem

• Change the teachers

• Change teaching methods

• Change curriculum

Failure rate continues to INCREASE

No signs of Improvement

• Psychology plays a major role in a child’s performance.

• We have ben trying to fix the symptoms instead of finding a cure

• “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” ― Albert Einstein

What we think

What we have found out

• A 3 year study was done on 437 fifth grades to test the impact of chess on math grades.

• They were split into 3 groups• Group A: traditional math

curriculum• Group B: exposed to a little chess• Group C: begun chess from 1st grade

Results

• Group C: grade increased from 62% to 82%

• Group B: grade made little improvement

• Group A: grades made no improvements Chess Little Chess No Chess

0%

10%

20%

30%

40%

50%

60%

70%

80%

90% 82%

62%

70%

Our Initial Idea• Create a website that teaches chess using

cartoons

• If parents like the idea of cartoons teaching chess?

• Would enrol their child on the website?

• Would kids would watch a cartoon that teaches chess?

Validate Idea

Parents

• 90% said the would enrol their child in an online programme

• 90% said they liked the idea of cartoons teaching chess

Kids

• 100% said they would watch a chess cartoon

• 95% would go online and watch a chess cartoon

Huge Problem

• There was nothing unique about our product.

• Other sites have cartoons that teach chess.

Improve Idea• Looked at competitors weaknesses

(difficult to use, boring, no motivation)

• Went back to the parents & kids

• Homeschool parents had a problem setting up play dates with other kids

• Most kids liked funny cartoons

• Kids are motivated by gifts

Our Product

My Chess Playground• Playground Rules• Learn how to play chess

(cartoons)• Get chess puzzles• Play games• Build chess set• Hangout with play mates

using video chat• Show your chess set• Compete in online global

chess tournament

Play Date Hangout

My Chess Playground

Show us your chess set

My Chess Playground • Each week the cartoon congratulates the kids who built their chess set

Games

Gift Shop

Customer Segment

• US Population ages 5 – 9 is 20,475,536 (2012 US Census Bureau)

• JA Population ages 5-9 is 218,256 (2012 Statin)

OUR TARGET(1st year)• 100,000 from US

• 10,00 from Jamaica

Revenue Streams

• Monthly subscription of $6.99 US for website

• Package learning videos and sell it on dvd ($99 US)

• Sell video on itunes, amazon and android market ($3.99 per video)

• Sell chess puzzle books to kids so they can sharpen their skills (ebook $4.99, hardcopy $20)

Customer Acquisition Strategy US• Go to school and inform parents and

principal about the program

• Use online sales affiliates through clickbank

• Webinars to educate parents about the benefits of including chess early in a child’s development

• Get involved in online parenting and homeschool communites

• Use of testimonials for advertising

• Follow up strategy to get persons who did not purchase the first time

Customer Acquisition Strategy US

• Use of online PR services (HARP, prlog)

• Strong social media presents( twitter, youtube, facebook, pinterest)

• Get youtubers to promote the product

• Paid Traffic ( Google, LinkedIn, Amazon, Facebook)

Customer Acquisition Strategy JA

• Approach the schools speak to the principal about the program.

• Go to PTA and speak to parents to enroll child

• Show parents the benefits of chess

Customer Relationship

• Online communities and groups• Twitter Page• Facebook Page• LinkeIn Page• Google Plus Page• Youtube Channel• Send regular emails on updates• Online Blog

Cost Structure

• Website Development

• Website Maintenance

• Actor Fees

• Video Development

• Salaries

• Advertisement

Key Activities

• Ensure that the website is always online

• Ensure that the website is efficient

• Constant interaction with customers

• Ensure that automatic billing system is accurate

Key Resources

• Programmers

• Servers

• Website

Key Partners

• MS Chess Enterprise

• US Chess is School Program

• Math is Super Cool

• Clickbank Sales Affiliate Program

• PTA body

• Homeschool community

Conclusion

Questions &

Answers