my digital marketing portfolio at take one media
TRANSCRIPT
Digital Portfolio at Take One Media
Website Portfolio
www.dayvisits.co.uk SEO SuccessSee Dayvisits performance below for broad ‘tourism related’keywords on the 1st page of Google (August 2013)
Keyword UK Monthly searches Google position
UK Attractions 1,600 1
Attractions in UK 480 1
Places to visit 3,600 3
Days out with the kids 18,100 3
Things to do with kids 5,400 4
Things to do in Kent 5,400 5
Kids day out 1,600 5
Places to visit in UK 8,100 7
Family days out 5,400 8
Days out in Kent 4,400 10
www.dayvisits.co.uk Facebook Success
• Specific competition on Facebook to win I-Tunesvoucher worth £25 e-mailed to all Dayvisitsmembers and competition databases
• Entrants asked to like the page, answer a questionabout what they will be doing over the Queen’sJubilee & Summer Holidays by commenting anduploading a photo
• Many more likes increased from 333 to 462 andlots of engagement (comments/photos)
• 2,685 saw the post, 182 people clicked on the post,137 created a story from the post
‘Dayvisits – Exclusive deals and prizes all about attractions’
E-mail Marketing
Great awareness and lead generator for new products and salesmessages - best response £20k worth of business from one e-mail
Mobile Marketing
Social Media Platforms
Online Advertising