my fundraising event was cancelled, now what? · use digital & traditional tools • personal...
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My Fundraising Event
Was Cancelled, Now
What?
Adapting during COVID-19
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KIMBERLY SANBERG
Owner, Cairn Strategies
Pronouns: She/Her
I help nonprofits fundraise, engage
supporters, build awareness, and
achieve their goals with strategic
digital marketing and
communications, including social
media, website strategy, advertising,
and email.
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GLEN FLADEBOE
Owner/Auctioneer, Fladeboe
Advancement
I partner with 300 nonprofits
annually to advise them on
mission-based strategies, virtual
events, and donor retention.
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KALSEY BEACH
President, Do Good Events
Pronouns: She/Her
I am an expert in event planning
and fundraising. Do Good Events
is dedicated to capturing and
executing the vision of our client
through a personalized planning
approach. We enhance events
that cultivate community and
elevate brands through
partnership, expertise, and
innovation.
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WE’RE A NONPROFIT ON A
MISSION TO USE TECHNOLOGY
TO BETTER SERVE THE WORLD.
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NONPROFIT TECH
SERVICES:
• Managed IT Support
• Cloud Services
• Strategic Consulting
• Security & Compliance
• Data Support
• Machine Learning & AI
• Community Integrated
Design
NONPROFIT
EDUCATION &
TRAINING:
• Reports
• Consumer Guides
• Assessments
• Workbooks & Articles
• Online Training
• Free Webinars
WORKFORCE
DEVELOPMENT:
ITWorks & CXWorks: Free
IT and Customer
Experience training
programs
PunchCode:
12-week immersive
programming bootcamp
We do this by delivering tech services,
education, and training that help nonprofits
and communities thrive.
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AGENDA 1. Hosting an Effective Virtual Event: Tips, Tools &
Promotion
2. Beyond Events: Supplementing Fundraising Event
Revenue
3. Shaping an Effective Message in a Challenging Time
4. Q & A
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HOSTING A VIRTUAL EVENT
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QUESTIONS TO ASK
• Should we cancel or postpone our
event(s)?
• Is a virtual event right for us?
• Do we have the capacity to have a
successful virtual event?
• What technology do we need for a
virtual event?
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REFRAMING YOUR EVENT
Walk or run
Silent auction
House Party
Gala
Virtual "race" w/ P2P fundraising
Online auction
Peer-to-peer fundraising
program
Live video conference
virtual dinner w/ ED update
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TIPS FOR HOSTING
A VIRTUAL EVENT
• Make a plan
• Create instructions for
participants
• Enlist supporters to
spread the word
• Promote your event
• Test technology ahead of
time
• Follow up after
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TOOLS FOR
VIRTUAL EVENTS
• Social media
• Video conferencing
• Peer-to-peer fundraising
• Online auction
• Text-to-Give
• Online fundraising
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PROMOTING YOUR EVENT
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BEYOND EVENTS
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LEAN ON EXISTING
SUPPORTER RELATIONSHIPS
• Major donors
• Board members
• Volunteers
• Foundations
• Corporate sponsors
• What other relationships do you have?
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USE DIGITAL & TRADITIONAL TOOLS
• Personal phone calls, letters, and emails
• Video conferences with major donor groups, board members, and one-on-one donor visits
• Facebook or Instagram Live events with updates, tips, and fundraising ask
• Short videos with tips or resources related to your mission
• Fundraising asks via social media and email
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COVID-19 ONLINE FUNDRAISING
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MESSAGING
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UNDERSTAND WHERE YOUR
DONORS ARE
They're feeling:
• Scared
• Uncertain
• Worried
You can help them feel:
• Reassured
• Confident in your
leadership
• Hopeful
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CRISIS COMMUNICATION TIPS
• Develop a plan
• Consider all communication through a COVID-19 lens
• Be honest
• Acknowledge that it's a scary time
• Emphasize the importance of your mission
• Create connection opportunities for supporters
• Communicate regularly
• Tell supporters what you're doing
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USE TECHNOLOGY TO CONNECT & SHARE
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NEXT STEPS
1. Determine whether a virtual event is right for you
2. Make a plan and promote your event
3. Think beyond events and engage existing donors
4. Develop a solid message that acknowledges challenges of COVID-19
5. Go fundraise!
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QUESTIONS?
Join us for
Panel Q&A: Remote Work During (and Beyond) COVID-19
Thursday, April 2, 2020 3-4pm ET
Register today at bit.ly/TIPanelQA
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