MY GLOSARY

Giovanna Marcela Cuestas Ramírez

Fundamentos de Mercadeo

Sandra Patricia Ochoa Guevara

Docente ECCI

UNIVERSIDAD ECCI

PROGRAMA DE LENGUAS MODERNAS

BOGOTÁ

AÑO 2014 2BM

A

1-Advertising:

The advertising is propaganda commercials to attract consumers

2-Advertising agency:

Advertising agencies are engaged in providing services related to the implementation and

distribution of advertising campaigns which are natural or legal persons who are

professionally and organized manner dedicated to creating schedule or run advertising on

behalf of an advertiser established companies.

B

3-Boston Consulting Group Matrix:

It is a matrix with four quadrants, each of which offers a different strategy for a business

unit each quadrant is represented by a figure or icon.

C

4-Capitalism:

Capitalism is the part economic of a nation or set of them where looking for control of the

market investing (capital) resources for profit.

5-Catalog:

It is a set of publications or objects that are is classified.

6-Competitions:

Is an organized meeting with potential subjects to meet certain targets in a certain area

capacity in these cases, the winner is chosen by such capacity

7-Complaint:

Ask or demand something right Claim is opposing something orally or in writing, stating a

complaint or disagreement

8-Client:

Is the person who accesses a product or service from a payment.

9-Communism:

Communism is a society without a State without private property and social classes. It’s the

exploitation of man by the State.

10-Complementary products:

They are products whose demand increases or decreases simultaneously as the consumption

of one cause the other.

11-Consumption:

It consists of either delight or consuming a product or service

Can be understood in both economic and social sense

12-Consumer price index:

is an indicator that measures the change in prices of a basket of goods and services

representative of consumption of households in the country.

13-Container:

Is any container that contains or stores a product protects the easy to transport, helps

distinguish it from other items and presents the product for sale. It is any container, can,

box or envelope to hold own any material or article

14-Conjuncture:

A series of circumstances that help when determining a specific situation there

15-Costumer:

Is the person company or organization who takes to purchase voluntarily of a product or

service you want for your benefit.

D

16-Deficit:

It is the economic situation where expenses exceed income

17-Demographic environment:

It is the problems generated by growth rates of urban population concentration areas of

migration from the countryside to cities the differences in population age sex etc…

18-Demonstration of a product:

It is a way to promote a product, testing its performance to Consumers in a supermarket or

a trade show

19-Discount:

Decrease or reduction of price to a product or service

20-Distribution:

Is way of division of product from manufacturer to retailer

21-Distribution canals:

Are channels that each company chooses for better economic distribution of their products

or services so that consumers can purchase

22-Duopoly:

Is the exclusive domain by two companies or person on the market.

E

23-Economy:

It is the science that studies the production and management of goods and services.

24-Economic Activity:

It’s called economic activity to any process where products goods and services that meet

our needs or gains.

25-Empowerment:

Refers to the need of people as objects of action and development to be strengthened

have the ability to control their lives

26-Electronic market:

It is a public place where buying and selling of goods operates virtually

27-Exclusive distribution:

Exclusive distribution is a strategy generally sales on luxury goods where the manufacturer

chooses a single representative who can distribute your product

28-Exhibition of the product:

is the selection and presentation of products at points of sale in ways that these attract the

attention of customers and prospects and motivate purchase

F

29-Feudalism:

Feudalism is one of the politics social an economic systems that has experienced its

existence through man and is one of the systems most predominant.

30-Fungibles Products:

It is a product that will wear with use

G

31-General theory of prices:

Price theory analyzes the determination of relative prices to goods and services for final

consumption, emphasizing welfare economics and resource allocation

32-Growth Stage:

At this stage increase sales by increasing customer interest benefits begin to grow and the

product needs a lot of support to stay.

I

33-Inflation:

Is the general price increase in the goods and services market.

34-Intangible products:

Intangible products are services that a company or person provides to others.

35-Interest:

The interest cost is having a credit or return on the savings that has

36-Intermediary:

Is the person is the medium in marketing goods between the producer and the consumer

37-IPC:

It is an index that measures the prices of a given set of products based on a continuous

survey of household budget

L

38-Logistics:

Is all the means and infrastructure needed to carry out something

M

39-Mark:

Consists provide a product on the market with a unique name

40-Market:

Administrative process in which certain groups (companies or individuals) get the need for

a product or service.

41-Market balance:

It is the point at which the quantity demanded and the quantity supplied is equal.

42-Market Segmentation:

It consists of dividing the market according to their characteristics with similar needs

This determines the basic and general features that will take the consumer to the product.

43-Marketing:

Public site or virtual in which we proceed to the purchase or sale of product.

44-Marketing plan:

It is written documents that defines the business objectives and achieve in a given time the

goal where the strategies will commit detailing to achieve

45-Merchandising:

It is a set of techniques that are intended to make the product disposition of consumers and

also get a good profitability on investment shows the company

46-Mass distribution:

Is place the product in any business.

47-Material P.O.P

Is any promotional item that a customer can retain and serving advertising to become

permanent.

48-Methodology of research

Means the set of methodical processes, is systematic, objective, measurable, which are used

for specific research, which involves the resolution of a given problem

49-Motto:

is a phrase expressing the intention motivation, describes how ideal or behavior of a person,

group, institution, a state, a country etc.

N

50-Need:

It’s the lack of something in order to service or to feel better.

51-NTIC:

The NTIC are of information media and storage-related channels of communication

processing and digitized transmission of information.

O

52-Objections:

Are barriers and obstacles posed by the client to avoid a purchase.

P

53-Packaging:

Suitable packaging or wrap to protect items that is to be transported.

54-Packing:

Is an essential part of the product as it is a powerful tool of promotion and sale

55-Packaging products:

Are products that are involved either in a box, can or container .

56-Per capita:

The per capita is used for social and economic statistics or other

Used to know the different types of distribution among a group of people because this gives

understand how much each person receives

57-Potential Client:

Are those people or companies that do not make purchases at present but are viewed as

potential customers in the future

58-Product:

A product is anything that can be offered to a market to satisfy a desire or a need.

59-Production Costs:

Are the expenses needed to keep a business project

60-Products derived:

Product obtained from another through one or more transformations

61-Products consumables:

Those products which deteriorate or decompose after being consumed or used

62-Product Lifecycle:

Product life cycle is the time that elapses a product from its launch until its abandonment in

the market

63-Product line:

Is a group of products that are closely related either because they satisfy a class of

necessity or because they are used together

It is a broad product group devoted essentially to similar uses or characteristics this is a

product line.

64-Product offering:

It is a proposal that is made with a promise to perform or give something.

65-Products perishables:

Are those products that eventually its quality deteriorates

66-Product price index:

Responsible for reporting the average price variation in a set of goods produced in the

country for domestic consumption

67-Promotion:

The promotion is the set of activities and techniques used to achieve specific objectives as

to inform.

68-Price:

Augment of money given by the company in exchange for a product or service.

69-Price reduction:

Ask a rebate or quantity of a product or service

70-Price skimming:

Involves setting a high initial price for a new product is purchased by buyers who really

want the product and have the financial ability to purchase.

71- Principle:

It’s a base or rule that must be followed to achieve certain purpose.

72-Psychographic environment:

It is the process of grouping consumers according to their common characteristics. Its main

objective is to increase the precision in marketing strategy.

73-Pyramid Maslow:

It is a psychological theory that human needs are arranged in a hierarchy, is there is an

order that needs to be met.

Q

74-Quality policies:

It is a commitment of a company that delivers products or services of optimal quality

R

75-Retailer:

It is the merchant who sells retail

S

76-Sampling technique:

A sample is a portion or segment of a whole that constitutes the population. The sample is

in some ways a miniature replica of the population. Samples to describe populations are

studied, because the study sample is simpler than that of the entire population, that demand

means lower cost and less time.

77-Sale:

The sale is an organized process designed to enhance the relationship of vendor and

customer in order to persuade him to get the goods.

78-Sale price:

Is the number assigned to a product or service.

79-Scientific method:

The scientific method is a process to explain phenomena, establish relationships between

facts, and state laws that explain the physical phenomena of the world and for obtaining,

with this knowledge, applications useful to man.

80-Selective distribution:

Is a limited number of distributors and Involves meeting certain requirements by the

intermediary the dealer can buy and sell Competing Products.

81-Services:

A service is a set of activities that seek to meet the needs of a client.

82-Slavery:

It’s the situation in which a person is under in the domain of another losing their rights to

dispose of himself.

83-Slogan:

The slogan is a word or short phrase easy to remember, an original and powerful slogan,

often used in advertising, political propaganda, religious, etc.. Identifying sentence as to

form and confidence

84-Socialism:

Socialism is the set of social and political ideas of a nation where the state is responsible for

regulating the market, so that the wealth is distributed equally over the people.

85-Stagflation:

It is a period of suspension and increased unemployment

86-Strategy:

They are the methods or techniques that we use to achieve a goal.

It is a period of suspension and increased unemployment

87-Stages of Sale

Is a logical sequence of four steps undertaken by the seller to deal with a potential buyer

And it is intended to produce a desired reaction in the client (usually purchase)

88-Superavit:

Is the economic situation where revenues are greater than expenses and the balance reflects

the difference.

T

89-Tag:

Is appearance or special identification to any product

90-Tangible products:

Are products manufactured to be sold and delivered to the customer

91-Tasting:

Providing the consumer consumption options generally foodstuffs for consumers to try the

product and have a chance to buy the product

92-Technical gift:

Is to give the product our consumer an extra second purchase

93-Telemarketing:

Is an economic activity that allows instantaneous contact live between the supplier and the

consumer.

94-The Producer Price Index:

Is a warning indicator for inflation, which measures changes in the prices of goods

produced for the domestic market and export

95-The marketing mix:

Is a strategy analysis internal aspect, commonly developed by companies to analyze four

basic variables of activity product, price, distribution and promotion.

96-The market investigation:

It is a technique that allows you to collect data from any aspect you want to know to

interpret and make use of them. They serve the trader or businessman to make a proper

decision-making and to achieve customer satisfaction.

97-TOWS matrix:

Is a set of strategies that serve at analyzing the financial situation of a company

V

98-Vademecum:

Are the immediate query data or information fundamentals for continued use

99-Vocabulary sale:

The vocabulary of a person is based on the number of terms used to express an idea. Some

people have their say in the mind and not out of the mouth. Others have the word on the tip

of the tongue, but not have in mind.

W

100-Wholesalers:

It is one company selling contracts and buy in bulk

Z

101-Zone:

It is the place where we proceed to be offered or sold the product or service to the

consumer.