my green traveler presentation

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James Robinson & Juliene Sinclair www.mygreentraveler.com The reusable food container to take everywhere! Photo courtesy of Joey Hiller

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We have designed a unique, reusable, food container that is highly portable, back-pack friendly and perfect for those who travel, walk or bike often. It is also great for parents with children and adventurers. It holds a total of 33 ounces in four separate, liquid-tight compartments, each with their own lid plus two small compartments perfect for condiments, vitamins or pills. When closed it is the shape of a thermos: 3.5" diameter and 13" long. When open it can double as a place setting. There is room for utensils and various kinds of foods. Our mission is to provide a means for individuals to reduce their use of disposable containers and packaging to reduce overall solid waste associated with acquiring a good meal. Pack food from home or take it empty to fill with restaurant leftovers! Find us on 40billion.com to donate! For more information: mygreentraveler.com.

TRANSCRIPT

Page 1: My Green Traveler Presentation

James Robinson & Juliene Sinclairwww.mygreentraveler.com

The reusable food container to take everywhere!

Photo courtesy of Joey Hiller

Page 2: My Green Traveler Presentation

Owners

James Robinson, IV

~BS, Energy Engineering

~Student, MBA

~Energy advisor to City Council

~Two successful start-ups

Juliene Sinclair

~Student, Environmental Engineering

~Knowledgeable in solid waste management

~Prior zero-waste coordinator, HSU

~Tri-lingual

Page 3: My Green Traveler Presentation

Product

Photo courtesy of Joey Hiller

Page 4: My Green Traveler Presentation

Market Opportunity

World food container industry:

• $124 billion market in 2013

• 3.8% world demand growth through 2018

“The US is by far the largest user of food containers.” -Freedonia Group (2010)

Page 5: My Green Traveler Presentation

Partners & Collaborators

•Manufacturers

• Epsilon Industries, Chino, CA

• Aim Processing, Longmont, CO

•Immediate retailers

• Local stores

• Grocery

• Outdoor

• Houseware & hardware

•Future retailers

Page 6: My Green Traveler Presentation

Market Penetration

• Marketing Plan

• Access Humboldt

• Website

• Publications

• Display racks

• Sales

• Just us

• Regional sales representative

• Distribution

• Humboldt warehouse National distributors

Page 7: My Green Traveler Presentation

Potential Barriers• Costs

• Start-up

• Patent

• Marketing

• Concerns

• Product

• Manufacturers

• Sales contractors

• Competition

Page 8: My Green Traveler Presentation

Competition

Page 9: My Green Traveler Presentation

Financials

Page 10: My Green Traveler Presentation

Financials

Page 11: My Green Traveler Presentation

Financials

Page 12: My Green Traveler Presentation

Financial Plan

• $77,000 needed ($65,000 for start-up, $12,000 for operations)

• $25,000 from Economic Fuel

• $12,000 from Family

• $40,000 from Other

• Other potential funding sources

• Maverick Angels

• Sundance Institute

• Echoing Green

• Kickstarter.com

Page 13: My Green Traveler Presentation

Benefits

• Humboldt County

• Income injection

• Employment

• Recognition

• Investors

• ROI 2-3x in 5 years

• Environment

• Reduce disposables

worldsbestinformation.org

Page 14: My Green Traveler Presentation

Advisors

• Janet DePace

• Founder & Owner, Yakima Products

• Founder, Fire & Light Glass

• Business advisor, Eureka SBDC

• Nancy Vizenor

• Lecturer, Ph.D HSU

• Locally Delicious

• Authors

• Networkers

• Christophe Febvre

• Owner, DGCD Computer Hardware

• Alan Tratner

• Director, Green2Gold

• Lonny Grafman

• Lecturer

• Inventor

• Founder, Appropedia

Page 15: My Green Traveler Presentation

Juliene [email protected]

Thank You!

Questions?

James [email protected]

Page 16: My Green Traveler Presentation

Owners

James Robinson, IV

~BS, Energy Engineering

~Student, MBA

~Energy advisor to City Council

~Two successful start-ups

Juliene Sinclair

~Student, Environmental Engineering

~Knowledgeable in solid waste management

~Prior zero-waste coordinator, HSU

~Tri-lingual

Page 17: My Green Traveler Presentation

Product

Photo courtesy of Joey Hiller

Page 18: My Green Traveler Presentation

Market Opportunity

World food container industry:

• $124 billion market in 2013

• 3.8% world demand growth through 2018

“The US is by far the largest user of food containers.” -Freedonia Group (2010)

Page 19: My Green Traveler Presentation

Partners & Collaborators

•Manufacturers

• Epsilon Industries, Chino, CA

• Aim Processing, Longmont, CO

•Immediate retailers

• Local stores

• Grocery

• Outdoor

• Houseware & hardware

•Future retailers

Page 20: My Green Traveler Presentation

Market Penetration

• Marketing Plan

• Access Humboldt

• Website

• Publications

• Display racks

• Sales

• Just us

• Regional sales representative

• Distribution

• Humboldt warehouse National distributors

Page 21: My Green Traveler Presentation

Potential Barriers• Costs

• Start-up

• Patent

• Marketing

• Concerns

• Product

• Manufacturers

• Sales contractors

• Competition

Page 22: My Green Traveler Presentation

Competition

Page 23: My Green Traveler Presentation

Financials

Page 24: My Green Traveler Presentation

Financials

Page 25: My Green Traveler Presentation

Financials

Page 26: My Green Traveler Presentation

Financial Plan

• $77,000 needed ($65,000 for start-up, $12,000 for operations)

• $25,000 from Economic Fuel

• $12,000 from Family

• $40,000 from Other

• Other potential funding sources

• Maverick Angels

• Sundance Institute

• Echoing Green

• Kickstarter.com

Page 27: My Green Traveler Presentation

Benefits

• Humboldt County

• Income injection

• Employment

• Recognition

• Investors

• ROI 2-3x in 5 years

• Environment

• Reduce disposables

worldsbestinformation.org