my image studios marketing opportunities intro

MarketingOppOrtunities

12/8/11

AfricAn LAtino646.688.5886 myimagestudios.com

intrOducingMy iMage studiOs

MIST is a $21 million converged entertainment center on 116th Street in Harlem offering an integrated platform of culturally authentic food and entertainment focusing on the entire African and Latino Diaspora.

MIST is 100% minority-owned and the first venue of its kind in the United States.


entertainMentunder One rOOf


MultifacetedprOgraMMing

We are not one thing, we are many.

• Our sit-down restaurant and terrace will offer quality casual dining• Our theaters will have a variety of offerings from movies to live music to

spoken word, comedy and plays• Our lobby café and bar provides an opportunity to just hang with

friends and enjoy the ambiance

And our youth training program offered in partnership with area nonprofits will expose our next generation to digital media, hospitality, and entertainment professionals. This is just one way we are giving back to our community.

Our head of programming Alexa Birdsong, is a respected industry vet. Best known as the former Executive Producer of Central Park SummerStage and CityParks Concerts, her resume includes management positions with Jazz at Lincoln Center and Essence Music Festival, and Alexa has produced two US Presidential Inaugurations.


targetOur audience

MIST is located within the Kalahari, a 248 unit mixed-income condominium with residents earning from $50,000 to millions annually and who purchased condos priced from $125,000 to $1,650,000.

MIST’s Target Audience consists of:

• Harlem Residents• Metro New York Residents• New York City Tourists


reachyOur deMOgraphic

We’re Part of the “New” Harlem:

• Harlem has a population of about 545,000• Within the past five years, more than 3,000 new middle income units have

been created in the 116th Street area• Black and Latino Professionals head a majority of these new households• Harlem’s median household income is growing 5% faster than the rest of

Manhattan• Upper Manhattan now has a household income per square mile of $677

million – 34% higher than Chicago, 44% higher than Philadelphia, and 85% higher than Atlanta.

Sources: Harlem Development Corp; Upper Manhattan Empowerment Zone; Massy Knakal Realty Northern Manhattan Condominium Report; The Economic Redevelopment of Harlem; PhD Thesis of Eldad Gothelf, Columbia University


partner With us

What Can You Do At MIST? Oh, the possibilities:

• Sponsor a standing program offering, as in “[Your Brand] Presents…”• Be an exclusive supplier in your product category• Broadcast live from our theaters• Host a private event of any kind. We can provide one space or the

run of the entire venue and help you with your guest list by culling from our loyalty program members.

• Sponsor our youth training program

Of course partnerships can include on-site signage, logos/links on our web site, social media mentions, and logos on our printed collateral and print ads.

Get in on the ground floor and sponsor our grand opening event in Spring 2012 featuring celebrities and Harlem movers and shakers.


let’s cOnnect

Our management team is ready to work with you. Give us a shout today.

40 West 116th Street New York, NY 10026 646.688.5886

Roland LairdChief Executive [email protected]

Alexa BirdsongDirector of [email protected]

Taneshia Nash LairdChief Marketing [email protected]

Keira Wesley-BusherCoordinating [email protected]

my image studios marketing opportunities intro

Entertainment & Humor

new harlem

street new york

harlem movers

roof african latino

african latinoget

new middle income units

income condominium

latino professionals