Internship at Marketing Department of

Kireina Anima Putri AyodhiaIBMAN, BSEL - SL Presentation,

07.07.2011

The largest food and nutrition company,

headquartered in Vevey, Switzerland

86 countries around the world

Internship at Nestle Indonesia Head Office (Jakarta) - Dairy BU – Adult Milk

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“Consumer Marketing and Research Assistant”

Roles and responsibilities as intern

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To help the brand team in launching the new adult milk. Task includes the development of BTL activities: -development of POP material-organize events from scratch

- Data collection from various sources,- Work with third party using Advanced Marketing Mix Modeling techniques to identify and quantify the impact of all key marketing investment areas to sales.

To help in conducting research to further enhance the understanding of the consumers by checking questionnaire and liaise directly with research agency and internal Consumer Insight team.

What I have learned so far

Marketing Working environment

Time Management, How to structure work (Set Priorities and Goals)

People and their characters

Communication SkillsComputer SkillsDirection for future career

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What would I do differently if I had to do it again

Learn more about the company and industry before starting the Internship

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Useful forum post

Topic: “How would you know that you are communicating effectively with your peers during your internship?”

Short Summary

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