my journey to personalization and integration bliss
TRANSCRIPT
![Page 1: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/1.jpg)
My Journey to Personalization and Integration Bliss
Sitecore Users Virtual GroupDavid WalkerSitecore MVP, Associate Director – Digital Services @ Virtusa.com
![Page 2: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/2.jpg)
David Walker• Sitecore 2015 Technology MVP• Sitecore Certified Developer I & II – 5.3• Over 25+ years exp, 75% as a Consultant• Certified Scrum Master, Scrum Developer• MCP in 2003, MCAD & MCSD in 2005• Former Sr App Dev Manager at Microsoft • Former two-time Microsoft ASP.NET MVP• TechFests.com founder – 11th year of TulsaTechFest.com
Connect with MeEmail : [email protected] : @DavidWalkerBlog: RadicalDave.com
![Page 3: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/3.jpg)
Agenda/Goals1. Save You x # of Iterations
2. Personalization Overview
3. Lessons Learned4. .NET Core Overview
![Page 4: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/4.jpg)
What Would Your Company/Customers Wish For?
![Page 5: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/5.jpg)
I’m Here… What’s Your Other Two Wishes?
![Page 6: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/6.jpg)
You Can Be The Super Hero!
![Page 7: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/7.jpg)
The Sky is Blue… and the birds are singing!
![Page 8: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/8.jpg)
1 of only 168 Sitecore MVP’s Worldwide
![Page 9: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/9.jpg)
Why Personalize?
![Page 10: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/10.jpg)
Why is Personalization so Important?To empower organizations to build the effective meaningful relationships that win customers
for life
![Page 11: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/11.jpg)
Know Every Customer and Shape Every Experience
![Page 12: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/12.jpg)
Attracting & Keeping customers for lifeZero
Awareness
Consideration
Purchase
Boredom
Indifference
Honeymoon
Buy
Trial
![Page 13: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/13.jpg)
What is your Customer Experience Maturity Level?
![Page 14: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/14.jpg)
Problem,What
Problem?
![Page 15: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/15.jpg)
Problem: Data is spread across the organization
Apps
CRM SocialMedia
Customer SupportWebsite
POS
![Page 16: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/16.jpg)
CRM SocialMedia
Customer SupportWebsite
POS Apps
Problem: Data is spread across the organization
![Page 17: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/17.jpg)
SitecoreExperience Platform
To the Rescue
![Page 18: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/18.jpg)
Solution: xDB, built specifically for Customer Experience data
CRM SocialMedia
Customer SupportWebsite
POS AppsxDB
![Page 19: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/19.jpg)
Solution: xDB - Sitecore Experience Database
![Page 20: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/20.jpg)
Integrate Systems to Achieve Personalization Bliss
![Page 21: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/21.jpg)
Personalize, How?
![Page 22: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/22.jpg)
Use ANY xDB data to Personalize
![Page 23: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/23.jpg)
Know Every Customer and Shape Every Experience
![Page 24: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/24.jpg)
• Every component
• For every visitor
• Engagement Value measurement
Personalize, Monitor and Measure
![Page 25: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/25.jpg)
Test & Optimize
![Page 26: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/26.jpg)
Test – Easily Simulate Personalization
![Page 27: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/27.jpg)
Optimize – Every Component
![Page 28: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/28.jpg)
Optimize – Everywhere
![Page 29: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/29.jpg)
Optimize – Everywhere – Across All Channels
![Page 30: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/30.jpg)
Optimize – Everywhere – Across Platforms
![Page 31: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/31.jpg)
Basic Personalizatio
nOut of the Box!
![Page 32: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/32.jpg)
Location Context Aware!
![Page 33: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/33.jpg)
Easy to Enhance!
PersonalizationOut of the Box!
![Page 34: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/34.jpg)
“Sales Regions”, “Districts” or “Region Groups”?
![Page 35: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/35.jpg)
All in just a few lines of code!
![Page 36: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/36.jpg)
AccelerateYour Journey
By Joining Mine
![Page 37: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/37.jpg)
Easy Integration for Personalizatio
n
Third-Party Data? Piece of Cake!
![Page 38: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/38.jpg)
Just a few examples!
![Page 39: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/39.jpg)
How About That Weather?
![Page 40: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/40.jpg)
How About Property Values?
![Page 41: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/41.jpg)
People per Household? Housing Units?
![Page 42: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/42.jpg)
Even Commute Time!
![Page 43: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/43.jpg)
AccelerateBusiness
Experience
Customers – Demand More, So Deliver More!
![Page 44: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/44.jpg)
Sometimes Specific and Simple is Best!
![Page 45: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/45.jpg)
But Never Limit The Imaginzation!
![Page 46: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/46.jpg)
Adaptive RulesBy Adam Conn@ADC_Sitecore
Plug – for Great tool!
![Page 47: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/47.jpg)
The Evolution of
Personalization Has Begun!
It Has Already Begun!
![Page 48: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/48.jpg)
Super Size Me!
![Page 49: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/49.jpg)
The Evolution of Personalization
Now Exponential!
MIND…BLOWN!
![Page 50: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/50.jpg)
MIND…BLOWN!
![Page 51: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/51.jpg)
Got API ?Will
Integrate!
Any and All!
![Page 52: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/52.jpg)
# API’sx
# Data Points
LIMITLESS OPTIONS
![Page 53: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/53.jpg)
Keep Them Separated!
![Page 54: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/54.jpg)
Refactor Conditions – Configurable Providers!
![Page 55: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/55.jpg)
But Wait
![Page 56: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/56.jpg)
There’s More!
![Page 57: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/57.jpg)
What if…. A New Requirement:
![Page 58: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/58.jpg)
Refactor … yet again
![Page 59: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/59.jpg)
Into The Core
![Page 60: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/60.jpg)
.NET Core
![Page 61: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/61.jpg)
Cross-platformOpen source
FlexibleModular
.NET Core
![Page 62: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/62.jpg)
Do it Right
![Page 63: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/63.jpg)
The First Time
![Page 64: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/64.jpg)
IInterface
![Page 65: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/65.jpg)
Example: Sitecore.SharedSource.ListRenderer
GetSitecoreContent
GetWebContentGetDbContent
![Page 66: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/66.jpg)
Example: Sitecore.SharedSource.ListRenderer
IDataSource
![Page 67: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/67.jpg)
IDataSource
![Page 68: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/68.jpg)
Wrap It Up / Key Take Aways1. It is a Journey –
Refactor!2. Always
IInterface3. Abstract to the
Deep-End4. Use .NET Core for
maximum reusability
![Page 69: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/69.jpg)
Questions/Ideas?
![Page 70: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/70.jpg)
Want More?
![Page 71: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/71.jpg)
Get Social!
![Page 72: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/72.jpg)
Learn Together
![Page 73: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/73.jpg)
@DavidWalker
RadicalDave.com
#Sitecore Slack
![Page 74: My Journey to Personalization and Integration Bliss](https://reader033.vdocuments.net/reader033/viewer/2022042907/5877015d1a28ab890e8b4797/html5/thumbnails/74.jpg)
Resourceshttp://SitecoreUG.orghttp://Sitecore.nethttp://LaunchSitecore.nethttp://Marketplace.Sitecore.nethttp://YouTube.com/User/SitecoreChannel/http://YouTube.com/User/MasterSitecore/
http://GitHub.com/SitecoreDave/Connect with me!Twitter: @DavidWalker, LinkedIn, Facebook, http://RadicalDave.com