my mkt501 latest quiz

8/8/2019 MY Mkt501 Latest Quiz

1/12

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VU And COMPANY.(http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

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Question # 1 of 15 ( Start time: 08:55:25 AM ) Total Marks: 1

Which of the following is showing normal profit for the company?

Select correct option:

MR ? MC

MR = MC

MR < MC

MR > MC

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2/12

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The consumer products and services with unique characteristics or brand identification forwhich a significant group of buyers is willing to make a special purchase effort are called:


Industrial products

Specialty products

Unsought products

Shopping products


Time Left89

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All of the following are the examples of unsought goods EXCEPT:


Course books

Encyclopedia


3/12

Funeral plots

Insurance policy


Time Left88

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Which of the following is NOT a part of marketing communication mix?


Telemarketing

Public relations

Sales promotion

Advertising


Time Left 89

sec(s)



4/12

Identify which of the following is an aggressive strategy.


Intensification

Diversification

Harvesting

Vertical integration


Time Left 89

sec(s)


ABC Company has introduced a new beverage in the market. The company must inform customers

about the availability and the benefits of the beverage. Identify the activitiy of marketing mix

involved.


Place


5/12

Price

Promotion

Product


Time Left 89

sec(s)


Which of the following is the first step in the new product development process?


Idea generation

Idea development

Idea screening


6/12

Idea testing


Time Left 89

sec(s)


Which one of the following BEST describes the human need?


Food

French-fries

Burger

Pizza



7/12

Time Left 89

sec(s)


Which of the following is used to segment and analyze consumers buying behavior?


Promotional mix

Integrated marketing communication

Marketing communication

Customer database


Time Left 85

sec(s)


Which of the following market dominance strategy involves less risk of competitive attacks?



8/12

Challengers

Leaders

Followers

Nichers


Time Left 85

sec(s)


Which of the following is NOT included in business analysis?


Management analysis

Cost analysis


9/12

Sales forecast

Profit analysis


Time Left 83

sec(s)


In which of the following company introduces new brand names under the same product category?


Multibrands

Brand extension

Line extension

New brands



10/12

Time Left

89

sec(s)


Which of the following is a controllable factor for marketers?


Competition

Technology

Corporate culture

Economy


Time Left 89

sec(s)


Which of the following is NOT an objective of sales promotion?


11/12


Attracts consumer attention

Offers strong incentives to buy

Invites and rew ards quick consumer response

Personal interaction betw een tw o or more people


Time Left

88

sec(s)


In the product adoption process, the consumer is stimulated to seek information about the

innovation at which of the following stage?


Interest


12/12

Trial

Aw areness

Evaluation


To get the More entertain and

Study related e-mail

Kindly visit and Join the group.

VU And COMPANY.(http://groups.google.com.pk/group/vu-and-company?hl=en)

Muhammad Soban

0333-7637637
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my mkt501 latest quiz

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