my mkt610 quiz

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Quiz Start Time: 07:27 PM

Time Left89

sec(s)

Question # 2 of 15 ( Start time: 07:28:59 PM ) Total Marks: 1

Which of the following marketing strategy focuses on more communication with thecustomer at low cost?

Select correct option:

One to one marketing

Telemarketing

Direct marketing

Advertising

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Time Left89

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Which of the following are the two skills associated with being a good listener?


To pay attention and to provide a strong point of vie

To pay attention and to provide feedback.

To pay attention and to mask your disinterest w hen

To listen to more than one message at a time and to




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In terms of the communication process, the _____ for the information in the Visible Lift

makeup advertisement is GARNIER, its manufacturer.


Aw areness

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Feedback

Message

Source




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Why nonverbal messages are important?


Attempts at manipulation and should be ignored

Generally irrelevant to overall message meaning

Often overestimated in importance

Important for a listeners to understand


MC090410137 : Muhammad Soban Badar Time Left 89sec(s)

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Which of the following is a technique that might be used by an active listener?


Offer a point of view often w hen in conversation

Paraphrase the speaker's meaning

Express concern

Explain the speaker's meaning




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Public communication can best be defined as:


Communication w ith the self

Communication designed to inform or persuade audi

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The relationship level of communication

Interactions w ith a limited number of persons




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In which case, probability of customer incraese to become a defector?


Complaints not expressed but resolved

Complaints expressed and resolved

Complaints not expressed and not resolved

Complaints expressed but not resolved




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Which of the following is the act of designing the companys offering and image to occupy a

distinctive place in the mind of the target market?


Segmenting

Positioning

Targeting

Imaging




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Customer Service Culture includes all EXCEPT:


Traits

Value

Norms

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Behavior




Time Left89

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All of the following are required while implementing specific programs in strategic

management EXCEPT:


Customer commitment

Process development

Process testing

Training




Time Left88

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Within our own organization, all works, efforts and objectives should focus on customers

designing of product, ease and comfort to users, quality steadfastness are known as:


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Product Based Culture

Customer Success Factor

Customer-Based Measures

Customer-Based Culture




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Customized marketing program designed to build long-term relationships with individual

customers is known as:


Telemarketing

Advertising

Direct marketing


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Time Left

89sec(s)


If the performance of a purchased product or service exceeds the customer's expectations,

this results in what type of customer?


Satisfied customer

Dissatisfied customer

Ambivalent customer

Delighted customer



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Time Left88

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Division of the market into groups based on variables such as age, gender, size, income,

occupation, education, religion, race and nationality comes under which of the following

market segmentation?


Geographic segmentation

Psychographics segmentation

Demographic segmentation

Time segmentation


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Question # 2 of 15 ( Start time: 07:47:27 PM ) Total Marks: 1Products can be further classified according to their tangibility and durability. Which one of

the following is NOT a feature of product durability?


Used on many occasions.

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Normally survive f or several years.

Consumed rapidly

Used over an extended period of time


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Which of the following category refers the customers who are loyal with product family

name?


Loyalty towards Sales Persons

Loyalty towards Organization

Loyalty tow ards Stores

Loyalty tow ards Brands


Time Left

89

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Which of the following factor is not considered while choosing the type of media for the

advertising campaign?


Employees

Competitive factors

Budget constraints

Geographic location


Time Left 88sec(s)


The essence of good marketing messages is that they need to clearly illustrate the product

and service and that they should be meaningful and ____________to the target audience.


Reliable

Believable

Relevant

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Applicable


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Which of the following statements is correct?


Acquiring customers is on tenth the cost of retainin

Retaining customers is same as the cost of acquirin

Retaining customers is on f ifth the cost of acquiring

Retaining customers is on tenth the cost of acquirin


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Horizon cat food mailed a packet of catnip seed to every person who visited its website.

Along with the catnip seed was a note that advised consumers to visit www.horizon.com if

they wanted to create a cat-friendly garden. This illustration is the best use of which concept

for approaching prospect customer?


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Print advertising

Direct marketing

Personal selling

Public relations


Time Left88

sec(s)


Which of the following is the act of designing the companys offering and image to occupy a

distinctive place in the mind of the target market?


Segmenting

Positioning

Targeting

Imaging


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Time Left88

sec(s)

Question # 9 of 15 ( Start time: 07:54:27 PM ) Total Marks: 1Audiences for public relations are:


Suppliers

Employees

Local Authorities

Top Management


Time Left89

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Within our own organization, all works, efforts and objectives should focus on customers

designing of product, ease and comfort to users, quality steadfastness are known as:


Product Based Culture

Customer Success Factor

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Customer-Based Measures

Customer-Based Culture


Time Left88

sec(s)


Automation to the basic business processes refers to:


Operational CRM

Public relations

Analytical CRM

Collaborative CRM


Time Left89

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Customized marketing program designed to build long-term relationships with individual

customers is known as:Select correct option:

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Telemarketing

Advertising

Direct marketing



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Karen's company just finished meeting with the consultants who delivered a 4-year plan ofrenovation for a company. Which part of the strategic landscape has been described in thisstatement?


Strategy assessment

Strategy implementation

Strategy formulation

Strategy initiation


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Time Left89

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The term "corporate strategy" concerns strategy and strategic decisions:


Developed by the senior management in an organiz

At all levels in an organization

In certain types of organizations

In the private sector only



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Logic and reasoning are helpful for which one of the following categories?


Message understanding

Critical listening

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Responding to message

Receiving a message



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my mkt610 quiz

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