my mobiguide
DESCRIPTION
Presentation by Amanda Forsythe of Mobiguide at the E-Tourism Africa Summit in Johannesburg 2010TRANSCRIPT
- Address tourists’ needs
- Engage tourists with interesting, exciting - Engage tourists with interesting, exciting
apps or content
- Remember ‘Tourism’ = Leisure &
Relaxation – make it easy & fun
- Today’s tourists are ‘Prosumers’[email protected]
Africa has a wealth of tourism products & experiences to offerexperiences to offer
BUT
It’s hard to find useful content on Africa
What do tourists do?
- Research & booking (content, info &
reservations)reservations)
- Eat and sleep (restaurants & accommodation)
- Sight-seeing (transport and tours)
- Sharing (Social media, etc.)
- Communicate (Languages!)
The language barrier is one of The language barrier is one of the most under-rated,
neglected aspects of service delivery in the tourism industry
Moyo
Sandton Tourism
It also needs to be on as many It also needs to be on as many
different platforms as possible…
Today we need to consider:
- Web
- Wap- Wap
- Social networking
- Traditional media
- And …
Brian Solis is Principal of
FutureWorks, an award-
winning PR and New
winning PR and New
Media agency in Silicon
Valley.
He is the author of
“Putting the Public back
into Public Relations”
Visibility / recognition
Cutting edge
technology
Across language barriers
On-demand access
Value-add
Viral marketing
Social networking
YOUR
Mobile
Audio
content
GPSLBS
Rich
media
The social
marketing On-demand access
Portability
Empower users
Aggregate platforms
Interactive
Reward / Souvenir
Value-add YOUR BRAND
GPS
Tradition
al media
Internet
Portable
media
players
LBS
marketing
compass in
tourism
The tourist of the 21st century:
- Researches & Books on-line
- Travels with a mobile phone & / GPS
- Wants instant, on-demand information
- Wants it in their MOTHER-TONGUE!
Mobile phones are not just
an extension of the Web.
The combination of unique
characteristics - including characteristics - including
portability, voice, location-
awareness – can be
leveraged to create
completely new sales and
service capabilities.
Source: Gartner
The mobile phone is a
consumer device that can
deliver service and deliver service and
relationship management in
ways that have never been
possible before.
Source: Gartner
You need:
- Multilingual CONTENT
- A web presence- A web presence
- A mobile presence
- Geo-tagged venue
- Traditional media
- SEO
- Social networking [email protected]
• Tourism partners:
- cultural heritage site
- natural heritage site
• Corporates:• Corporates:
- Tourism industry companies (hotels, B&B’s,
restaurants, convention centres, etc.)
- Companies selling to tourists (telecom,
transport, etc.)[email protected]
• Corporate partners:
• Clips of your venues•
• Participation in « Ten of the best… »
• Sponsorship of tourist / heritage sites
• Advertising on web / wap site or in clips
• Marketing partners
Contact us:
Amanda ForsytheAmanda Forsythe
Tel: +27 (0)11 485 5315
Mobile: +27 (0)83 227 1797
E-mail: [email protected]
Web: www.mobiguide.co.za