my personal brand duck tape rev 3

Opening Video

Duct Tape SOCIALNOMICS

1

You Created Your New Video …Now What?

presented by Bill Goldsmith Productions…

A Video Strategy, Marketing & Communications Partner

2copywrite 2011 bill goldsmith productions

The single biggest problem with communication is the illusion that it has taken place.

George Bernard Shaw

3

Video Centric Future !

Cisco : Purchased WEBEX in 2007 for 3.2bGoogle: Closes deal YESTERDAY on Motorola $12.5 B Microsoft: 350 M Windows 7 devices shipped in 2012Apple: At $ 183 B the most valuable Brand in history

Steve Ballmer: “Our new plan is to open new Microsoft stores next to or near existing Apple Stores”

4

Here are some moves going on amongst the GIANTS in the technology

industry:

Why Videos?CISCO predicts that

*by 2015 Internet video will account for over 62 percent of consumer Internet traffic.

5

• Cisco Video

6

Why Video?*It would take over 5 years to watch the amount

of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.

*Internet B to B video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing.

7

*YOU TUBE is #3 behind GOOGLE and FACEBOOK as a Search Engine (alexa.com)

* Amongst rumors that Google and Facebook are talking, Microsoft purchased Skype for $8.5 billion in May 2011.

8

Why Video?

Why Video

Ask Yourself:

Where are you in the mix of using Video Marketing as an impactful strategy in

your business?

9

Marketing with Video

• Web site welcome page• Video Email push message to data base• Video Blog to everyone• Video in Constant Contact Newsletter• LINKEDIN• Facebook• You Tube

10

Adding Video to Your Marketing tool box

Increases your Power, Influence and Attraction• Inspire response within 48hrs 80% of the time

(Jupiter Research)• Offers a return of 280% higher than traditional

direct email. (Gartner Research)• Increases Average Dollar Sale ( Forrester Research)

• Increase Referral Potential ( Duct Tape Marketing)

11

Email & Video… the Perfect Pair

Effective in maintaining existing Relationships:• 78% customers look forward to email from frequented

business (AOL survey)• 66% said emails generated in existing relationship formed the

basis for best customer service (AOL survey)• It’s easier and cheaper to sell to an existing customer (Bain &

Co.) • Increase the Number of Transactions, more reasons to do

business with you

12

Dan Caramanico

13

7 Keys to Boost Sales through Video Marketing & Communication

• Personal - get in front of your audience

• Engage – emotions move, engage and enroll

• Real – communicating your sincerity and passion• Savvy – cutting edge technology and you are using it• O-WOW effect gets attention• Non-verbal communication (55% non-verbal-38%

vocal-7% verbal)• A as in V-A-K

24

REMEMBERVideos are

PERSONAL…

POWERFUL…

and it gets you FACE-to-FACE

25

Tom's Help Desk

26

The Magic of Three™-the secret formula-

To Boost Your Sales, Video Marketing Tactics

Rules Of The Game

27


1. Strategy And Structure- You need an over aching strategy & a plan of

what you want to communicate, and how often

28


2. Consistency-You’ve got to be consistent-Marketing is a Process

29


3.Accessibility

- Video gives ACCESS to you- You become REAL and REACHABLE

30

If you had to reduce it down to one sentence…..

Connect Communicate Collaborate

31

The "expert" takes sole credit for an accidental spark of genius. The genius admits the accident and thanks others for their help.

THANK YOU !

QUESTIONS ?

Bill Borton Web site Conversation

33

Meet Michael Goldberg

34

Web site app for JW PEPPER

35

Richard Townhill PRO Video SONY

36

Essential Shift De Yarrison

37

Bally Ribbon Mill Trade Show invitation

38

Hello Again

39

my personal brand duck tape rev 3

Business