my professional experience
TRANSCRIPT
My Professional Experience
Begoña González
Founder Marketing Talent Leadership 3.0.
Digital Marketing 3.0 Liderando Talento.
Success with LinkedIn strategies
Begoña González Professional Experience
Changing the rules of the game This is the game
You, Head of HR, are my target audience now.
My intention is present you a powerful marketing candidature. And I will try to convince you in a different way: to give you a competitive advantage in your company recruiting an unique professional, a marketing expert with a solid 3.0 background and more than 10 years of multinational experience.
My goal: to find a Recruiter with demonstrable ability to turn dreams into reality. And my dream is to share my future success adding an exceptional value in your company.
Would you mind to give me two minutes of your attention?
Let´s rock!
Begoña González Professional Experience
What can I do for you
Marketing & Communication – the search for marketing excellence
• Lead success. Team management transversely, integrating and involving different
areas of the company. Solve the communication in customer service, in management
and customer experience in digital communication. Always measuring the short-term
investment and generating benefits to the medium / long time.
• Create unique value. Turning the intangible value of the brand in tangible changing the
perception of the client / consumer. Creating brand experiences, connecting with current
and potential customers in a way more emotional and authentic. Your brand will
triumph offering experiences rather than products / services.
• Manage and coordinate events / conferences. Enhancing the brand according to the
previously defined strategy.
Begoña González Professional Experience
What can I do for you
Marketing & Communication – the search for marketing excellence
• Surprise. Exceed customer expectations to surprise them taking quick and accurate
decisions, adapting to a professional environment constantly and rapidly changing.
• Hear. Inside and outside the organization to know what they want, what they think and
what they need and offering the best product / service. Putting even on their skin and
understanding their reactions.
• Monitor. Results for decisions. Evaluate and establish metrics aligned with KPIs.
• Turning Around 1.0 to 3.0. Lead the transformation of the company renewing
Marketing strategy 3.0.
Begoña González Professional Experience
who I am… you can choose
I am the perfect cheff (yes, I said cheff)
that know what are the excellence
ingredients. And know to combine them to
produce market benefits.
Or a cliffhanger who perfectly knows the
art of climbing in our marketing landscape,
finding the path to create a brilliant
campaign.
Begoña González Professional Experience
Begoña González Professional Experience
SUCCESS CASE – EXAMPLE: Customer loyalty card
OBJETIVES
• Maintain our brand / product as the best option to generate more sales
• Generate greater number of prospects, step by step
• Unify database
• Generate traffic to the web
DEFINE TARGET
• Leads and Customers
COMMUNICATION KEYS AND SHAFT CONTENTS
• Tone, style , identity ... Communication rules
DEFINING CARDS TYPES AND BENEFITS FOR PARTNERS
• Club members will be exclusively Clients and former clients. They can enjoy all the
advantages.
DEFINE NAME
• Simple , easy to remember , what comes and transmits enough what we want
CREATIVE HUB AND PROPOSED CLAIM
Begoña González Professional Experience
COMUNICATION
• Exclusive phone number • Incorporated into the Web and RRSS • Having "Honorary members" (opinion leaders in the sector) that will sponsor the Club • Presentation to the emailing press • Launching new marketing material
DEFINING ACTIONS AND RECRUITMENT RETENTION
• Discounts for new products purchased or to contracted future courses • Volume discounts: discount undercover. We'll move as we interested (margins, launch
products, obsolete ...) • Progressive discount if you visit us on our stand, if we bring comments to our website,
if you participate in the forums. • Members get Members • Chats with leading figures • Breakfasts, roundtables, meetings on what interests us tucking each month • Invitation to Seminars and Conferences • User Meetings • Panel discussions • Chats / Forums • Special passes to shows and / or cultural events and sports
Begoña González Professional Experience
ACHIEVED GOALS
• Database updated with emails 100 % reliable • Increased sales by 4% • Greater customer knowledge • Position ourselves in the consumer's mind informed consumers • Create customer segmentations according to taste and buy • High ratio of responses to questionnaires valuation
Begoña González Professional Experience
SUCCESS CASE – EXAMPLE: How to plan 40 events per year
• Conceptualize your big idea. Whether you are doing or cocktail party, …setting a
theme gives the tone of the event and gives you a starting point when picking your food,
your music, your décor and more. The theme should be appropriate to the crowd for
which you are planning.
• Set a preliminary budget for them.
• View locations. Discuss roon rental cost. Determine what the hours are that you will
have access to the room. Define of the food come from the location or outside. Find out if
the venue can provide decorations or if you have to supply your own.
• Determine your menu with your caterer or facility, the timing and manner of
serving. It will be a buffet or a sit-down, appetizers ahead of time, and/or dessert bar.
• Decoration. Match your theme.
• Invitations. Create and send via email or via traditional mail. Publish in the RRSS.
• Make a to-do list timeline. Check the list and create a countdown to stay on the top of
the top of the little details. Check and double check your list the week before, the day
before and the day of to make sure that you haven't forgotten anything
What do you need for your Organization
Competencies based on testimonials from
my work partners and principal customers
Strategist person
Analytical
Decisive Thinker
Curious
Skilled Influencer
Courage to Challenge
Collaborative
Personally Credible
Begoña González Professional Experience
Strategies person
Demonstrates determination, resourcefulness and purpose to deliver the best results for you
Analytical
Demonstrates the ability to understand data and information quickly. Uses information, insights and
knowledge in a structured way to identify options and make robust and pragmatic decisions.
Curious
Future-focused, inquisitive and open-minded; seeks out evolving and innovative ways to add value
Skilled Influencer & Communicator
Demonstrates the ability to influence to gain the necessary commitment and support from diverse
stakeholders. Able to translate Marketing Strategies into relevant and concise communications
Courage to Challenge
Shows courage and confidence to speak up skillfully, challenging others even when confronted with
resistance or unfamiliar circumstances.
Collaborative
Works effectively and inclusively with a range of people.
Begoña González Professional Experience
I´m qualified for..
Marketing Manager
Digital Marketing Manager
Content Manager
Digital Account Manager
Strategies Marketing Manager
LinkedIn Manager
LinkedIn strategies Manager Chief marketing officer Digital strategies manager
Events Manager
Begoña González Professional Experience
Some (excellent) references
Visit my linkedIn profile and let see who they are.
Begoña González Professional Experience
Ask me about the future of marketing and
communication in your company
☛ Contact me:
☏ Phone: +34 696 33 90 85
Begoña González Professional Experience