my projec report

8/4/2019 My Projec Report

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A REPORT

ON

PRODUCT AND SERVICES OF

KOTAK SECURITIES

FOR

KOTAK SECURITIES Ltd.

Nehru Place, New Delhi

SUBMITTED IN PARTIAL

FULFILLMENT OFMBA-II

SUBMITTED BY

NAMITA SHARMA

ROLL NO- 104512248202


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ACKNOWLEDGEMENT

I wish to express my most sincere thanks toMr.PrabhatAggarwal Branch Manager Kotak Securities

New Delhi and Mr.DheerajMalhotra Deputy manager at

Nehru place New Delhi for providing me the opportunity to

work with the renowned organization and enabling me to gain

practical knowledge in the field of Finance and Operations. I

also owed my profound gratitude to my field guide Mr.A.k

Mittal and for their guidance during the duration of project. Aspecial note of thanks is also reserve to, training and

placement officer of Gianjyoti institute of management and

technology,Mohali. Moreover I am also indebt to

Mr.V.KAggarwal, Director Gianjyoti institute of

management and technology,Mohali for their kind help and

co-operation for completing this project work. I indeed thanks

to Kotak Securities Ltd. Nehru place, New delhi and Gianjyotiinstitute of management and technology,Mohali for giving me

an opportunity to have experience in a professionally run

organization.

Namitasharma


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biblography

STUDENT DECLARATION

I am Namita Sharma hereby declare that the project work

entitle on the Product And Services of Kotak Securities is

the original work done by me.

This project report presented as a partial fulfilment

requirement for the degree of Master of Business

Administration.

Namita Sharma

M.B.A3rd(sem)

GJIMT,Mohali


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PREFACE

Any kind of learning is incomplete till it is practically applied

in the concerned field. Only then does a person understand

and get hold of even the minutest details of what she has

learnt in his stay at the institute doing her MBA. So, to

practically apply what I had gained in the past one year in the

MBA programme, I underwent two months summer training

at Kotak Securities Ltd, New Delhi. It has been a wonderful

learning experience, which has given me an insight into

Management of modern business which requires an

appreciation of multidisciplinary concept and in-depthknowledge of specific analytical tools, geared to the solution

of real life problems. No doubt every real situation is unique

but a set of theoretical tools of knowledge, itself based on

empirical foundation, can help in developing the mechanism

for handling such situation. So the MBA curriculum has been

desired to provide to the future managers ample practical

exposure to the business world.

The summer training is essential for the fulfilment of MBA

curriculum; it provides an opportunity to the student to

understand the industry with special emphasis on the


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development of skills in analysing interpreting practical

problems through application of management.

TABLE OF CONTENT

1. INTODUCTION TO THE INDUSTRY

(i) Indian Capital Market(ii) SEBI

(iii) NSE

(iv)BSE

(v)Depository System (CSDL & NSDL)

2. INTRODUCTION TO THE COMPANY

(i) History

(ii) Management

(iii) Awards

3. OBJECTIVE OF THE STUDY

4. SIGNIFICANCE OF THE STUDY

5. AREA OF OPERATION

6. PRODUCTS OF KOTAK SECURITIES


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7. SERVICES OFFERED BY KOTAK

SECURITIES

8. DOCUMENTARY PROCEDURE

9. SWOT ANALYSIS

10. FUTURE AND GROWTH PROSPECTS

11. OVERALL EXPERIENCE

12.

12. BIBLOGRAPHY

1)INDUSTRY PROFILE

INDIAN CAPITAL MARKET The Indian capital market is more than a century old. Its

history goes back to 1875, when 22 brokers formed the

Bombay Stock Exchange (BSE). Over the period, the Indian

securities market has evolved continuously to become one ofthe most dynamic, modern, and efficient securities markets in

Asia. Today, Indian market confirms to best international

practices and standards both in terms of structure and in terms


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of opening efficiency. Indian securities markets are mainly

governed by: -

a) The companys Act 1956.

b) The Securities Contracts Regulation Act 1956 (SCRA

Act).

c) The Securities and Exchange Board of India (SEBI)

Act, 1992.

A brief background of these above regulations are given

below:

a)The Companies Act 1956 deals with issue, allotment andtransfer of securities and various aspects relating to

company management. It provides norms for disclosures

in the public issues, regulations for underwriting, and the

issues pertaining to use of premium and discount onvarious issues.

b)SCRA provides regulations for direct and indirect controlof stock exchanges with an aim to prevent undesirable

transactions in securities. It provides regulatory

jurisdiction to Central Government over stock

exchanges, contracts in securities and listing of securitieson stock exchanges.

c)The SEBI Act empowers SEBI to protect the interest ofinvestors in the securities market, to promote the

development of securities market and to regulate the

security market. The Indian securities market consists of

primary (new issues) as well as secondary (stock) market

in both equity and debt. The primary market provides the


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channel for sale of new securities, while the secondary

market deals in trading of securities previously issued.

The issuers of securities issue (create and sell) new

securities in the primary market to raise funds for

investment. They do so either through public issues orprivate placement. There a8718412re two major types ofissuers who issue securities. The corporate entities issue

mainly debt and equity instruments (shares, debentures,

etc.), while the governments (central and state

governments) issue debt securities (dated securities,

treasury bills).

SECURITIES AND EXCHANGE BOARD OF

INDIA

In 1988 the Securities and Exchange Board of India (SEBI)

was established by the Government of India through anexecutive resolution, and was subsequently upgraded as a

fully autonomous body (a statutory Board) in the year 1992with the passing of the Securities and Exchange Board of

India Act (SEBI Act) on 30th January 1992. In place of

Government Control, a statutory and autonomous regulatory

board with defined responsibilities, to cover both development

& regulation of the market, and independent powers have

been set up. Paradoxically this is a positive outcome of theSecurities Scam of 1990-91

The basic objectives of the Board were identified as:


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y To protect the interests of investors in securities,y To promote the development of Securities Market,y To regulate the securities market andy For matters connected therewith or incidental thereto.

SEBI has introduced the comprehensive regulatory measures,

prescribed registration norms, the eligibility criteria, the code

of obligations and the code of conduct for different

intermediaries like, bankers to issue, merchant bankers,

brokers and sub-brokers, registrars, portfolio managers, credit

rating agencies, underwriters and others. It has framed bye-laws, risk identification and risk management systems for

Clearing houses of stock exchanges, surveillance system etc.

which has made dealing in securities both safe and transparentto the end investor.

Another significant event is the approval of trading in stock

indices (like S&P CNX Nifty & Sensex) in 2000. A market

Index is a convenient and effective product because of the

following reasons:

y It acts as a barometer for market behavior;y It is used to benchmark portfolio performance;y It is used in derivative instruments like index futures and

index options;

yIt can be used for passive fund management as in case ofIndex Funds.


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Two broad approaches of SEBI is to integrate the securities

market at the national level, and also to diversify the trading

products, so that there is an increase in number of traders

including banks, financial institutions, insurance companies,

mutual funds, primary dealers etc. to transact through theExchanges. In this context the introduction of derivativestrading through Indian Stock Exchanges permitted by SEBI in

2000 AD is a real landmark.

Derivatives have been accorded the status of `Securities'. The

ban imposed on trading in derivatives in 1969 under a

notification issued by the Central Government was revoked.Thereafter SEBI formulated the necessary regulations/bye-

laws and intimated the Stock Exchanges in the year 2000. The

derivative trading started in India at NSE in 2000 and BSEstarted trading in the year 2001.

FUNCTIONS OF SEBI

SEBI has been obligated to protect the interests of the

investors and securities and to promote and development of,

and to regulate the securities market by such measures as it

thinks fit. SEBI, in particular, has power for:

y Regulating the business in stock exchange and othersecurities markets;

y Registering and regulating the working of stock brokers,sub brokers, share transfer agents, banks to an issue,

trustee of trust deals, registrars to an issue, merchant

banks, underwriter, portfolio managers, and other

intermediaries associated with the securities markets;


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y Registering and regulating of collective investmentschemes including mutual funds;

y Promoting and regulating the working of self regulatoryorganizations;

y Prohibiting fraudulent and unfair trade practices relatingto securities markets;

y Promoting investors education and training ofintermediaries of securities market;

y Prohibiting insiders trading in securities.

NATIONAL STOCK EXCHANGE (NSE)

With the liberalization of the Indian economy, it was found

inevitable to lift the Indian stock market trading system on par

with the international standards. On the basis of the

recommendation of high-powered Pherwani committee, the

National Stock Exchange was incorporated in 1992 by

Industrial Development Bank of India, industrial credit and

investment corporations of India, Industrial Finance

Corporation of India, all Insurance Corporation, selectedcommercial banks and others.

Trading at NSE can be classified under two broad categories:

a) Wholesale debt market and

b) Capital market.

Wholesale debt market operations are similar to money

market operations institutions and corporation bodies enter

into high value transaction in financial instruments such as


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government securities, treasury bills, public bonds,

commercial paper, certificate of deposit, etc.

There are two kinds of players in NSE: -

a) Trading members and

b) Participants.

Recognized members of NSE are called trading members who

trade on behalf of themselves and their clients. Participants

include trading members and large players like who take

direct settlements responsibility.

Trading at NSE takes place through a fully automated screenbased trading mechanism, which adopts the principle of an

order driven market. Trading members can stay at their offices

and execute the trading, since they are linked through a

communication network. The prices at which the buyer and

seller are willing to transact will appear on the screen. When

the prices match the transaction will be completed and a

confirmation slip will be printed at office of the trading

member.

NSE has several advantages over the trading exchanges. They

are as follows: -

yNSE brings an integrated stock market trading networkacross the nation.

y Investors can trade at the same price from anywhere inthe country.

y Delay in communication, late payments andmalpractices prevailing in the traditional trading

mechanism can be done away with greater operational

efficiency and informational transparency in the stock

operations, with the support of total computerized

network.


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BOMBAY STOCK EXCHANGE (BSE)

Bombay Stock Exchange Limited is the oldest stock exchange

in Asia with a rich heritage. Popularly known as BSE, itwas establish as The Native Share & Stock Brokers

Association in 1875. It is the first stock exchange in the

country to obtain permanent recognition in 1956 from the

government of India under the securities contracts(Regulation) Act, 1956. The Exchanges pivotal and

preeminent role in the development of the Indian capital is

widely recognized and its index, SENSEX, is tracked

worldwide. Earlier an association of persons (AOP), the

exchange is now a demutualised and incorporated under the

provisions of the companies act, 1956, pursuant to the BSE

(corporations and demutualization) Scheme, 2005 notified by

the Securities and Exchange Board of India (SEBI).

Today, BSE is the world's number 1 exchange in the world in

terms of the number of listed companies (over 4900). It is the

world's 5th most active in terms of number of transactionshandled through its electronic trading system. And it is in the

top ten of global exchanges in terms of the market

capitalization of its listed companies (as of December 31,

2009). The companies listed on BSE command a total marketcapitalization of USD Trillion 1.28 as of Feb 2010.

BSE is the first exchange in India and the second in the world

to obtain an ISO 9001:2000 certification. It is also the firstExchange in the country and second in the world to receive

Information Security Management System Standard BS 7799-

2-2002 certification for its BSE On-Line trading System(BOLT).


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The BSE Index, SENSEX, is India's first and most popular

Stock Market benchmark index. Exchange traded funds (ETF)

on SENSEX, are listed on BSE and in Hong Kong. Futures

and options on the index are also traded at BSE.

DEPOSITORY SYSTEM

Depository system essentially aims at eliminating voluminous

and cumbersome paper work involved in the script basedsystem and offers scope for paperless trading through state

of the art technology. Depository system enables conversion

of physical securities in the electronic form through a process

of dematerialization (also known as Demat) of share

certificates and facilitates share transactions and transfers

electronically without involving any share certificate or

transfer deed. Depository system offers option for converting

the shares from electronic form to physical or paper fromthrough a process of rematerialization (also known as

remat).

DEPOSITORIES IN INDIA

1) NATIONAL SECURITIES DEPOSITORY LTD.(NSDL)

It is an organization promoted by UTI and National Stock

Exchange of India Ltd. The aim is to provide facilities for

holding and handling securities in electronic form.


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Subsequently; SBI (acquired a 4.76 per cent in NSDL), HDFC

Bank, Deutsche Bank, Dena Bank, Canara Bank, Global Trust

Bank, Standard Chartered bank, Citibank NA and HSBC have

acquired stake in NSDL. It commenced its operations in

November 1996. Its headquarter is situated at Mumbai. It isholding and handling securities in electronic form. Itfacilitates faster settlement cycles. It provides services related

to transactions in securities. It interfaces with the investors

through its agents called depository participant (DPs). As a

depository, NSDL: -

y Acts as a custodian as well as legally transfer beneficialownership,

y Reduces settlement risk by minimizing the paper workinvolved in trading, and settling and transferring

securities.

NSDL offers the following benefits:

(a) Dematerialization, (b) Rematerialization, (c) Electronic

settlement trades in stock exchanges connected to NSDL, (d)

Pledging/ hypothecation of dematerialized securities againstbank loan, (e) Electronic credit of securities, (t) Receipt of

non cash corporate benefits such as bonus in electronic form,

(g) other services viz., holding debt instruments in the sameaccount, availing stock lending, borrowing facility etc.

2) CENTRAL DEPOSITORY SERVICES (INDIA) LTD.

(CDSL).

It is the second depository in the country, after NSDL. TheBombay Stock Exchange (BSE), Bank of India, Bank of

Baroda, NSDL, HDFC Bank, and State bank of India promote

it. The functions rendered by this depository is almost similarthat of the NSDL.


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Selection of a Depository Participant:

To select a depository participant, one can consider thefollowing factors.

y Reputation of the institution.y Track Record.y Strength as measured by net worth and capital adequacy.y Dedicated manpower.y Infrastructure.y Safety.y Convenience and networking.y Hidden costs like opening a Savings Bank account withminimum balance.

Role Of Depository: -

Depository is an organization where the securities of an

investor are held in electronic form through the medium of

Depository Participants (DPs). It enables surrender and

withdrawal of securities to and from the depository through

the process of Demats and remats. Maintains investors

holdings in electronic form. Effect settlement of securities

traded in depository made on the stock exchanges. Carries out

settlement of traders not done on the stock exchanges (off-market trades).

Role of Depository participants:

A depository participant is a representative in the depository

system of an investor. As per the SEBI guidelines, financial

institutions/banks/custodians/stock brokers etc. can become

depository participants provided they meet the necessary


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requirements prescribed by SEBI. A depository participant is

a first point of contact with the investor. The depository

participant serves a link between the investor and the

company through the depository in dematerialization of shares

and other electronic transactions.

Comparison between bank and depository:

A depository system functions very much like a banking

system. The given chart gives an analogy between the bankingand depository system

BANK DEPOSITORY

o Holds funds in accounts.o Transfer funds between

accounts.

o Transfer withouthandling money.

o Safe keeping of money.

o Holds securities inaccounts.

o Transfer securitiesbetween accounts.

o Transfer withouthandling securities.

o Safe keeping ofsecurities.


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HISTORY

Milestones that have shaped the Kotak Mahindra Group, since

1986

Since the inception of the erstwhile Kotak Mahindra Finance

Limited in 1985, it has been a steady and confident journey

leading to growth and success. The milestones of the group

growth story are listed below yearwise.

2010

Ahmedabad Derivatives and Commodities Exchange, a Kotak

anchored enterprise, became operational as a national

commodity exchange.

2009

Kotak Mahindra Bank Ltd. opened a representative office inDubai .

Entered Ahmedabad Commodity Exchange as anchor

investor.

2008

Launched a Pension Fund under the New Pension System.

2006


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Bought the 25% stake held by Goldman Sachs in Kotak

Mahindra Capital Company and Kotak Securities.

2005

Kotak Group realigned joint venture in Ford Credit; their

stake in Kotak Mahindra Prime was bought out (formerly

known as Kotak Mahindra Primus Ltd) and Kotak groups

stake in Ford credit Kotak Mahindra was sold.

Launched a real estate fund.

2004Launched India Growth Fund, a private equity fund.

2003

Kotak Mahindra Finance Ltd. converted into a commercial

bank - the first Indian company to do so.

2001Matrix sold to Friday Corporation.

Launched Insurance Services.

Kotak Securities Ltd. was incorporated .

2000

Kotak Mahindra tied up with Old Mutual plc. for the Life

Insurance business.

Kotak Securities launched its on-line broking site.


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Commencement of private equity activity through setting up

of Kotak Mahindra Venture Capital Fund.

Entered the mutual fund market with the launch of Kotak

Mahindra Asset Management Company.

1996

The Auto Finance Business is hived off into a separate

company - Kotak Mahindra Prime Limited (formerly known

as Kotak Mahindra Primus Limited). Kotak Mahindra takes a

significant stake in Ford Credit Kotak.

Mahindra Limited, for financing Ford vehicles. The launch of

Matrix Information Services Limited marks the Group's entry

into information distribution.

1995

Brokerage and Distribution businesses incorporated into a

separate company - Securities. Investment banking divisionincorporated into a separate company - Kotak Mahindra

Capital Company .

Entered the Funds Syndication sector .

1991

The Investment Banking Division was started. Took over

FICOM, one of India's largest financial retail marketing

networks .


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1990

The Auto Finance division was started

Kotak Mahindra Finance Ltd entered the Lease and HirePurchase market.

1986

Kotak Mahindra Finance Ltd started the activity of Bill

Discounting.

OUR MANAGEMENT

Core Kotak Mahindra Group team

MR. UDAY S. KOTAK

Executive Vice Chairman and Managing Director

Mr. Uday Kotak, is the Executive Vice-Chairman and

Managing Director of the Bank, and its principal founder and

promoter. Mr. Kotak is an alumnus of Jamnalal Bajaj Institute

of Management Studies.

In 1985, when he was still in his early twenties, Mr Kotak

thought of setting up a bank when private Indian banks were

not even seen in the game. First Kotak Capital Management

Finance Ltd (which later became Kotak Mahindra Finance

Ltd), and then with Kotak Mahindra Finance Ltd, Kotak

became the first non-banking finance company in India's

corporate history to be converted into a bank. Over the years,


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Kotak Mahindra Group grew into several areas like stock

broking and investment banking to car finance, life insurance

and mutual funds.

Among the many awards to Mr Kotak's credit are the CNBCTV18 Innovator of the Year Award in 2006 and the Ernst &

Young Entrepreneur of the Year Award in 2003. He was

featured as one of the Global Leaders for Tomorrow at the

World Economic Forum's annual meet at Davos in 1996. He

was also featured aamong the Top Financial Leaders for the

21st Century by Euromoney magazine. He was named as

CNBC TV18 India Business Leader of the Year 2008 and as

the most valued CEO by businessworld in 2010.

MR. C JAYARAM

Executive Director

Mr. C. Jayaram, is an Executive Director of the Bank and is

currently in charge of the Wealth Management Business of

the Kotak Group. An alumnus of IIM Kolkata, he has been

with the Kotak Group since 1990 and member of the Kotak

board in October 1999. He also oversees the international

subsidiaries and the alternate asset management business of

the group. He is the Director of the Financial Planning

Standards Board, India. He has varied experience of over 25

years in many areas of finance and business, has built

numerous businesses for the Group and was CEO of Kotak

Securities Ltd. An avid player and follower of tennis, he also

has a keen interest in psephology.


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MR. DIPAK GUPTA

Executive DirectorAn electronics engineer and an alumnus of IIM Ahmedabad,

Mr. Gupta has been with the Kotak Group since 1992 and

joined the board in October 1999.

He heads commercial banking, retail asset businesses and

looks after group HR function. Early on, he headed the

finance function and was instrumental in the joint venturebetween Kotak Mahindra and Ford Credit International. He

was the first CEO of the resulting entity, Kotak Mahindra

Primus Ltd.

OBJECTIVE OF THE STUDY

The title of the study undertaken by the researcher is Product

and services offered by kotak securities ltd and studying that

what makes the KOTAK SECURITIES LTD Indias no.1

brokerage fir.

OBJECTIVE

To study the different product of Kotak Securities Ltd.

To study different services of Kotak Securities Ltd.


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To study different brokerage offered by Kotak Securities

Ltd.

SIGNIFICANCE OF THE STUDY

Everyone put his or her time, money and effort because to

have some significance. My studies have some significance

to:

THE ORGANIZATION

As organization has got valuable data regarding customerpreference. Now the organization can take some significant

action in the direction of customer satisfaction so that the

customer can avail more benefits and organization can get

good customers and more business.

THE STUDENT

It also has significance to me that I got the preciousknowledge about various operations and schemes provided by

the Kotak Securities Ltd. It will help me in my future for the

practical application in real life.

WHY KOTAK SECURITIES

Kotak see investing from your perspective, and make

recommendations based on your needs. One of our important

goals is to simplify investing for you, along with this we also

provide long term values to our customers.


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We have a million reasons for you to choose us. Listed below

are a few:

STABILITY:

y We are a 100% subsidiary of Kotak Mahindra Bank andone of the oldest and largest stock broking firms in the

Industry. We have been the first and only NBFC to

receive the license to be converted into a bank.

y Innovators in the Industry: We have been the first inproviding many products and services which have now

become industry standards.y First to provide Margin Financing to the customersy First to enable investing in IPOs and Mutual Funds on

the phone

y Providing SMS alerts before execution of depositorytransactions

y Launching of Mobile application to track portfolioy AutoInvest - A systematic investing plan in Equities and

Mutual fund

y Provision of margin against securities automaticallyagainst shares in your Demat account.

RELIABILITY:

y Our accolades are a testimony to our services and highstandards. We have been awarded as:

y Best Broker in India by FinanceAsia for 2010 & 2009y UTI MF - CNBC TV18 Financial Advisor Awards - Best

Performing Equity Broker (National) for the year 2009


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y Best Brokerage Firm in India by Asiamoney in 2009,2008, 2007 & 2006

y Best Performing Equity Broker in India CNBCFinancial Advisor Awards 2008

y Avaya Customer Responsiveness Awards (2007) inFinancial Services Sector

y The Leading Equity House in India' in Thomson ExtelSurveys Awards for the year 2007

y Euromoney Award (2006 & 2007) - Best Provider ofPortfolio Management : Equities

VALUE:

y Whether you are a customer with a small or large walletsize, you can expect us to bring value to you in every

form.

y Quality Researchy Quick trade executiony Low brokeragesy Accounts that suit your investment profiley Risk Profilery Superior Customer Service

SERVICE:

y We believe in high standards of service and that'sprecisely what we offer. It's an honour to be awarded themost customer responsive company award in the

Financial Institution sector by AVAYA GlobalConnect

Award both in 2006 and 2007


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y Robust Technology: We have developed our ownproprietary trading platform which is robust and among

the best in the industry. We have more than 150

technology professionals constantly working onupgrading and speeding up all our systems.

y Centralised Risk Management System: Unlike manyother players we have a centralised risk management

system. This allows us to offer the same levels of service

to customers across all locations.

y Exceptional Research: Unlike most other competitors wehave our own in house research team. Our in houseresearch team is among the best in the industry and they

have years of experience in the financial markets. They

scan through the plethora of stocks and find the scrips

that have a high potential of providing you good returns.

y Our investors get research Technical, Fundamental,Derivatives, Macro-economic and mutual fund research.

y Large Presence: We are present in more than 450 citieswith more than 1400 offices all over the country. Our

employee strength extends beyond 4000.


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AREA OF OPERATION

y EASY EQUITY & DERIVATIVESInvesting in equity & derivatives was never so easy. As the

Best share broker in India our products and services are

focused at making investments in equity & derivatives as

simple as writing a cheque.

y EASY IPOInvesting in IPOs is not complex anymore, Kotak Securities

has made buying IPOs very simple. All you have to do is

make one phone call, and that's all. No IPO application forms,

no queues, simply pick the phone or log on to

www.kotaksecurities.com and place your IPO order within

seconds.

Kotak also provide with you with information on IPO

News,Forthcoming IPOs in India and a lots more.

To start investing in IPOs, all you need to do is open an online

trading account. Choose from our wide range of accounts that

suits your investment needs.


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y EASY DERIVATIVEWe, at Kotak Securities, have strived to make trading in

futures & options simpler. Our derivatives seminars educate

new entrants in the stock options & futures trading market to

be more equipped with knowledge and techniques. Once you

have the knowledge of trading in derivative instruments our

daily derivative reports will provide you with strategies that

may yield good returns for you.

y EASY INSURANCELife with it's various challenges gives you opportunities to

tackle them too. One of them is getting insurance. We at

Kotak Securities offer you a host of insurance options to help

you stay protected and financially secure.

You can choose from various plans based on your needs and

make an informed financial decision for you and your loved

ones.

y CURRENCY DERIVATIVE"Never keep all your eggs in one basket" - Financial markets

are a classic example of this proverb. These markets all

around the world in all categories and at all points of time

have taught us to keep our investments diversified into

various instruments. Hence, we at Kotak Securities have


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brought a new investment opportunity for all Resident

Indians, who can now diversify their portfolio, by trading in

Currency Derivatives.

Currency derivative is a contract between the seller and buyer,

whose value is to be derived from the underlying asset, the

currency amount. A derivative based on currency exchange

rates is a future contract which stipulates the rate at which a

given currency can be exchanged for another currency as at a

future date.

For the first time this segment is accessible to the retail

players in the market. Further, Kotak Securities clients will

enjoy the following major advantages:

A) Currency Derivatives (Currency Futures), Equities and

Mutual Funds can be traded on one trading platform

B) Your Cash margin with Kotak Securities can be used for

all the three segments

C) Exclusive research reports and seminars for Currency

Derivatives Trading

yPORTFOLIO MANAGEMENT SERVICE


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About Kotak Securities Portfolio Management.

Kotak Securities is one of Indias oldest portfolio management

companies with over a decade of experience. It is also one of

the largest, with Assets Under Management of over Rs. 3300

Crores. Kotak Portfolio Management comes as an answer to

those who would like to grow exponentially on the crest of

stock market with backing of an expert.

At Kotak, measure its success through the success of its

clients. Whatever be your requirement, it will tailor your stock

market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the

identification of one's investment objective. We help you

identify your investment objectives and also outline important

requirements like liquidity, capital appreciation, current

income, time span and fiscal implications and then suggest an

appropriate scheme.

BENEFIT OF PMS

yAn Investment Relationship Manager will ensure that youreceive all the services related to your investment needs


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yA dedicated website and a customer services desk allowsyou to keep a tab on your portfolios performance

y Your portfolio of investments in stock market is tailoredafter a thorough research backed by the expertise from theKotak Securities Research team

yAn experienced team of portfolio managers ensure yourportfolio is tracked, monitored and optimised at all times

y The personalised services also translates into zero paperwork and all your financial statements will be e-mailed

PRODUCT OF KOTAK SECURITIES

AUTO INVESTAutoInvest - an Online Trading Account based on Systematic

Investment Planning, in Gold ETFs (Exchange TradedFunds), Equities and Mutual Funds. Assistance in

investments, coupled with Systematic Investing, truly makes

this product a very good option for investors.

AutoInvest provides a combination of Gold ETFs, Stocks and

Mutual Funds recommended by our Advisors, depending on

an investor's risk appetite and investment view.

AutoInvest is unique from a general SIP in a way that it

assesses the risk profile and investment objectives of the

investor, an important practice that Mutual Funds fail to carry.


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We offer 4 distinct Investment Portfolios based on your risk

taking ability.

BENEFITS OF AUTOINVEST

y SIP Styled Investmentsy Diversified investment with Compounding effect.y Option to Invest In Gold ETFsy Option to purchase Gold Bars/Coins at the time of

redemption of Gold ETFs

y Wide Array of Portfolio Selectionsy The Investor holds his stocks in a Demat Account unlike

Mutual Funds

y Investment amount starts as low as Rs. 5000

KOTAK GATEWAY- STOCK TRADINGACCOUNT

Kotak Securities Gateway Account, an Online Trading

Account opens the gateway to a world of investing

opportunities for you. You may be anywhere, anytime and

still manage to place your trades using the Internet or our Calland Trade Facility.

BENEFITS


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y Kotak Securities Knowledge Center, that helps you learnmore about stock markets and investments.

y Enjoy higher returns by investing early - through EasyIPO.

y Our Research Reports on the economy, select industriesand companies help you make informed investment

decisions while dealing in EasyEquity.

y Research advice via Kotak Securities SMS alerts, so youdon't miss out on important buying and selling

opportunities.

y Buy and sell stocks on phone using Call & Trade.y Access to 14 top-performing mutual funds through Easy

Mutual Fund.

y Free news and market updates.y Low brokerage rates.y Exposure of upto 12 times your initial margin on select

stocks with Super Multiple

yNow, you can trade Currency Derivatives as wellthrough your kotak gateway account

KOTAK PRIVILEGE CIRCLEThis is the premium account for its users. Along with kotak

gateway account benefits they provides independent market

expertise and support through a dedicated relationship


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manager and a dedicated customer service desk which

provides assistance in opening accounts, handling day to day

problems, and more. They provides KEAT premium which is

an exclusive online tool that lets you monitor what ishappening in the market and view your gains and losses in

real-time. One can activate Kotak securities privilege circle

account with any amount more than Rs. 10,00,000/ as margin,

by way of cash or stock. For intraday trading brokerage is

06% both sides for less then25 lakhs and .03% for more

then25 crores.

KOTAK HIGH TRADERThis is the best offer for daily trader or intraday traders. This

is an Auto Square Off product where you can enjoy the

benefits of intra day trading. Trader can get the 6 times

exposure on the margin. They provide all the benefits which

kotak gateway and privilege account provides. Trader can

apply paper free order for IPO. One can activate Kotak

securities high trader with any amount less than Rs5, 00,000/

as margin, by way of cash or stock. The minimum brokerage

that is applicable in the Kotak high trader account is 4 paisa

on delivery and 4 paisa in the cash segment.

KOTAK FREEWAYFrequent trader use this account type because freeway

account enables its users to trade as many times as they like -

at a fixed brokerage. One can activate Kotak securities

freeway with any amount less than Rs.1, 25,000/- as margin,


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by way of cash or stock. They charge fixed brokerage of

Rs.999/ a month and on delivery transaction brokerage is

.59% on less then lakhs and .18% on more then 2 crores.

KOTAK FLATThis product is best suited for the needs of the Indian retail

investor who actively invests through the Internet. Kotak flat

introduces the international trend of charging brokerages on

per trade basis. Brokerage rate works up to 0.18% on delivery

trades and 0.0 18% for intraday trades.

SERVICES OFFERED

SMS ALERT

Get insightful stock tips on expected price movements of topscrips for the day, through the day, via SMS. Our equity

research analysts monitor the market real-time, to give you

real-time stock calls. We give you advice not after it happens,

but when it happens.

CALL AND TRADE

Kotak Securities brings call and trade service for your OnlineStock Trading account. This facility allows you to capitalize

on stock market opportunities even when your computer is

inaccessible. Call & trade essentially provides you the

convenience of trading in equities, IPO's, mutual funds and

derivatives over the phone. The facility is extremely


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convenient especially while investing in IPO's and derivatives,

where you can avoid completing tedious registration

formalities by just placing a call on our number.

Features of the Call & Trade

Use Call & Trade to get live rates prevailing in the market

Trade in all scrip that are available for trading at

kotaksecurities.com

All you need to do is place a call on the number 30305757

and our customer service personnel after verifying your

personal details will, execute the order on your behalf, be itequities, Mutual funds or IPO's.

Twin Advantages

This facility is for online trading customers, with Twin

Advantage, all online customers not only get exposure on

their margin as cash, but they will also benefit by obtaining

margin on the stocks they have in their demat account.

PORTFOLIO TRACKER

Portfolio Tracker which is availabe for our online trading

customers, offers a solution that will help you track your

investments in equity, derivatives and mutual funds. No more

worries to compute the profit and loss against your holdings.

KEAT Pro X

KEAT Pro X, a free, easy-to-use. integrated web - based

online share trading platform allows you to trade in Equity,

Derivatives and Currency Derivatives. With KEAT Pro X you

can monitor the stock market at real time, study the stocks


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using charts and place order.

This platform is powered with many features that make your

trading experience faster and easier.

BENEFITS OF KEAT Pro X

y It comes free of costy Set multiple watchlistsy

Create tab-wise access to watchlist

y View placed order and trade confirmation; view onliney Select indices/sectors or business groupsy Facility to sell from existing stocky View changing profit and lossy View live Market Depth

MOBILE STOCK TRADER

Kotak Securities introduces Mobile Stock Trader, a smart

mobile stock trading app that allows you to be in touch with

market anytime and anywhere.

Mobile Stock Trader is a unique stock trading app that

allows you to trade, view quotes, track portfolio, track market

movements, analyse market trends and view personalised

watch lists instantly. It gives you more power while youre on

the move. As an introductory offer, this app is free for


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download to all.

Mobile Stock Trader Advantages:

Absolutely freeHighly secured application

Available for non-customers as well

View streaming quotes of the stocks of your choice

Track live markets by viewing the levels of Sensex & Nifty

View intraday charts

Create watch-lists of selected scrips

If you have our online trading account you can;

Place trades using this application

View your day's .

After Market Order

After Market Orders can be placed by the customer himselfby logging into his Kotak trading account and choosing

AMO.This facility is available in the time slots mentioned

below:

Anytime between 4.15 p.m. to 9.30 p.m.

Anytime between 10.30 p.m. to 7.30 a.m.

Anytime between 8.30 a.m. to 9.55 a.m.

DOCUMENTATION REQUIRED

Here is a broad list (you won't need all of them though):


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PAN card

Voter's ID

Passport

Driver's license

Bank attestationIT returns

Electricity/ Landline phone bill

ID cards with applicant's Photo, issued by

a.Central/State Government and its Departments,b.Statutory/Regulatory Authorities,c.Public Sector Undertakings,d.Scheduled Commercial Banks,e.Public Financial Institutions,f. Colleges affiliated to Universities (this can be treated as

valid only till the time the applicant is a student)

g.Professional Bodies such as ICAI, ICWAI, ICSI, BarCouncil etc., to their Members and

Proof Of Address:I. Ration cardII. PassportII. Voter ID CardV. Driving licenseV. Bank passbook / Bank Statement

(NSDL/POLICY/2007/0074 dated December 1, 2007

and NSDL/POLICY/2008/0037 dated May 27, 2008)

o Verified copies of Electricity bills (not more than two months old), Residence Telephone bills (not more than two

months old) and

Leave and License agreement / Agreement for saleo Self-declaration by High Court & Supreme Court


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judges, giving the new address in respect of their own

accounts.

o Identity card/document with address, issued by Central/State Government and its Departments, Statutory/Regulatory Authorities, Public Sector Undertakings, Scheduled Commercial Banks, Public Financial Institutions, Colleges affiliated to Universities (this can be

treated as valid only till the time the applicant is a

student) and

Professional Bodies such as ICAI, ICWAI, BarCouncil etc., to their Members.

While they only ask for photocopies of the documents, they

will need the originals for verification.You will have to

submit a passport size photograph on which you sign across.

SWOT ANALYSIS OF KOTAK

STRENGTHS

y Strong Brand equity of companyy Variants of products and offers (various options

available to customer)

y Strong capital base


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WEAKNESS

y Less number of ATMsy Less number of distribution channely Image building stage

OPPORTUNITY

y Salaried middle class category still Looking for betteroptions & service

y Established industry helping in understanding in dos &donts in the industry

y 3..Huge population to be tappedy Deep penetration in to rural market

THREATS

y Distribution channel of competitory Threat from nationalized banks(govt support) & foreign

banky Loyal customer of existing banky Advertisement

FUTURE GROWTH AND PROSPECTS

The company is providing loan against share & loan for

commodity trading to the clients of Kotak ltd. Focus during

the year was on capital & commodity market. The number o

clients also showed upward increase that enabled the


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company to broad base of lending. However during the year

regulatory restrictions were imposed limiting the near month

delivery volume of clients as well as brokers since our

commodity based lending was primarily to clients who diddelivery transactions in commodity futures exchanges this

step has impacted commodity lending. Inspite of this

commodity based lending showed growth of 59%. Though

there has been slight easing of the delivery volume

restrictions imposed last year, the restrictions still continue.

However, the company is exploring all steps to improve

business through extensive efforts. Since growth of capitalmarket in general has opened up increased opportunities in

stock related lending, company is taking steps to augment

availability of funds for lending.

OVERALL EXPERIENCE

y Kotak Securities helped me to gain lot of Knowledgeabout stock market.

y It helped me to develop relationships skills.y It helped me to work on financial model using MS

Excel, which enhanced my skills in MS Excel.

y It taught me to work in teams.y It taught me how to work professionally in corporate


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BIBLOGRAPHY

Magazines:

y Business Todayy Business World

Newspapers:

y Economics Timesy Times Of India

Websites:

y www.Google.comy www.kotaksecuritics.comy www.nseindia.comy www.moneycontrol.com

world.

y It provided an opportunity to work in live projects

my projec report

Documents