my startup learnings

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My Startup Learnings (or mistakes I did while trying to create a company) Robert Pohl - @robertpohl [email protected]

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My Startup Learnings (or mistakes I did while trying to create a company)

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Page 1: My Startup Learnings

My Startup Learnings(or mistakes I did while trying to create a company)

Robert Pohl - @[email protected]

Page 2: My Startup Learnings

About me

• Nerd

• Developer

• Entrepreneur

• Doer

Page 3: My Startup Learnings

Mondido Payments

• CEO and Co-Founder of Mondido Payments

• Global data-driven payment service

• 1.5 Years of development

• Went live Sept 3, 2014

Page 4: My Startup Learnings

Learning # 1

• What’s the problem?

• Who has the problem?

Page 5: My Startup Learnings

Build and they will

come+

No validation=

Fail

Page 6: My Startup Learnings

Normal process is like

ConceptProduct

developmentAlpha/Beta Launch

Page 7: My Startup Learnings

Get customer validation!

ConceptProduct

developmentAlpha/Beta Launch

Who has this problem?

What do they say about the solution?

Will they use it?Pay for it?

How do we get ppl to pay for it?

Page 8: My Startup Learnings

Learning # 2

• Team

Page 9: My Startup Learnings

Two is good

Page 10: My Startup Learnings

Two is good

Developer Everything

Page 11: My Startup Learnings

Three is better

Developer Everything Developer

Design Financial Architecture

Sales Sales Sales

Page 12: My Startup Learnings

Learning # 3

• Execution

Page 13: My Startup Learnings

– Reid Hoffman, LinkedIn co-founder

“If you are not embarrassed by the first version of your product, you’ve

launched too late.”

Page 14: My Startup Learnings

Dangers in Distractions

• Competitions (it rarely validates your business idea)

• Partners (the company between you and your customers)

• Meet-ups etc. (you should launch, not listen to people like me)

• Techcrunch (mostly it makes you feel like a looser)

• Investor meetings (they won’t invest in you. Probably.)

Page 15: My Startup Learnings

Have a boss!

Page 16: My Startup Learnings

Make it happen

• Sell (no, I mean it. Sell it early!)

• Find early adopters (ambassadors)

• Join Accelerators, Co-Working spaces (SUP46, STING FFW)

• Launch fast, Learn fast

• Get some extra cash (ALMI, Vinnova, FFF)

Page 17: My Startup Learnings

Phew…

Page 18: My Startup Learnings

Whats the difference between a successful entrepreneur and an unsuccessful one?

Page 19: My Startup Learnings

The successful entrepreneur didn’t give up.

Page 20: My Startup Learnings

The successful entrepreneur didn’t give up.

Remember to have funRemember to enjoy

Remember to live your dream

Page 21: My Startup Learnings

Thanks!

We’re Hiring!

Backend Developers

RailsAWS

SecurityPerformance

Frontend Developers

HTMLJS

Responsive UI’sDashboards

Robert Pohl - @[email protected]

Meet us @ Dreamhack!

Europes biggest Hackaton

Sept 26-27

Well be sponsoring the Payment competition

http://www.dreamhack.se/stockholm14/hackathon/