my works in glam dec 2015

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Page 1: my works in GLAM Dec 2015
Page 2: my works in GLAM Dec 2015

MANAGING EDITOR SINDHU NAIR FASHION EDITOR DEBRINA ALIYAH DEPUTY EDITOR EZDHAR IBRAHIM ALI

SENIOR CORRESPONDENT AYSWARYA MURTHY KARIM EMAM SPECIAL CORRESPONDENT AARTHI MOHAN CORRESPONDENT KEERTANA KODURU PHOTOGRAPHER ROBERT ALTAMIRANO SUB EDITOR SHELLEY KNIPE

SENIOR ART DIRECTOR VENKAT REDDY

DEPUTY ART DIRECTOR HANAN ABU SIAM ASSISTANT ART DIRECTOR AYUSH INDRAJITH SENIOR GRAPHIC DESIGNER MAHESHWAR REDDY B

BUSINESS HEAD FREDRICK ALPHONSO MANAGER – MARKETING SAKALA A DEBRASS ASSISTANT MANAGER – MARKETING HASSAN REKKAB MATHEWS CHERIAN SONY VELLATT A H M IRFAN SENIOR MEDIA CONSULTANT DENZITA SEQUEIRA ASSISTANT EVENTS MANAGER JASMINE VICTOR

SENIOR ACCOUNTANT PRATAP CHANDRAN SENIOR DISTRIBUTION EXECUTIVE BIKRAM SHRESTHA DISTRIBUTION SUPPORT ARJUN TIMILSINA BHIMAL RAI BASANTHA P

PUBLISHER AND EDITOR–IN–CHIEF YOUSUF JASSEM AL DARWISH CHIEF EXECUTIVE SANDEEP SEHGAL EXECUTIVE VICE PRESIDENT ALPANA ROY

GLAM IS PUBLISHED BY ORYX ADVERTISING CO. WLL.THE CONTENTS OF THIS PUBLICATION ARE SUBJECT TO COPYRIGHT AND CANNOT BE

REPRODUCED WITHOUT THE EXPRESS PERMISSION OF THE PUBLISHER AND/OR LICENSE HOLDER. ALL RIGHTS REST WITH DATALOG MEDIA SOLUTIONS. THE PUBLISHER DOES NOT

ACCEPT RESPONSIBILITY FOR ANY ADVERTISING CONTENT CARRIED IN THIS PUBLICATION.

CONTACT [email protected], [email protected] WWW.ISSUU.COM/ORYXMAGS

WWW.FACEBOOK.COM/GLAMQATARCALL US: +974 44550983, 44672139, 44671178, 44667584 FAX: +974 44550982

GLAMSOCIAL MEDIA

Watch the behind-the-scenes video from Louis Vuitton’s Spirit of Travel ad campaign on

our Facebook page and tell us what you think of Michelle Williams and Alicia Vikander’s style! The

campaign was shot by Patrick Demarchelier at Palm Springs, California in a modern desert home designed by architect John Lautner

and features the Twist and Capucines handbags, as well as the new City Steamer designed

for the Cruise 2016 collection.

COMING UP

EVENTS OF THE MONTH

20th DUBAI INTERNATIONAL JEWELLERY WEEK 2015 9 - 12 December 2015

Dubai World Trade Centre

The ultimate jewellery experience featuring collections from over 250 companies from 25

countries provides an excellent opportunity for shoppers to pick out their buys from around the world. The 20th edition of the show will include

new features such as an all-new Designer Avenue showcasing new and upcoming jewellery

designers from the region, as well as interactive styling workshops with fashion experts, and a Beauty Hub with Joelle Group offering mini

beauty services for women.

Pleats, ruffles, knots and layers. It is all about textures for Resort 2016 collections. How do you

incorporate them into your daily style without making a big fuss, or getting into a difficult knot? We break down the trends and collections from

big name designers and show you the ropes.

Page 3: my works in GLAM Dec 2015

G TalkWith the buzz that’s Lagoona Mall Fashion Week, which took place a couple of weeks ago in celebration of all the new brands that have popped up for the first time in Qatar, it is the official opening of Tory Burch’s boutique that we are most looking forward to. To officiate the store in style, the original streetstyle star Anna Dello Russo will be gracing our shores this month to up the cool factor.

The brand’s collaboration with is to draw star appeal to a charitable cause close to our hearts, the Educate A Child foundation that is spearheaded by Sheikha Mozah bint Nasser. While the celebrated creative consultant will share styling tips and stories with guests, 10% of all sales from the opening event will be donated to the foundation. The significance of such a big fashion name coming to Doha to support a noble cause is one that warms our hearts and reminds us that the industry, though frivolous at times, has increasingly reached out to champion important issues.

Michael Kors has had a two-year partnership with the United Nations World Food Programme, delivering 10 million meals to children in hunger-stricken areas around the world. Through social media campaigns and partial sales proceeds of special collections, the designer’s effort has been recognised as one of the most important contributors to stopping world famine. Earlier this summer, we highlighted the work of fashion model Liya Kebede who founded LemLem, an initiative to preserve and sell the art of Ethiopian weaving to a global audience. In this issue, we put the spotlight on Chicago-based designer Katrin Schnabl who collaborated with Riyadh’s Art of Heritage foundation on a capsule collection that highlights the artistic heirlooms of the Kingdom of Saudi Arabia, while giving underprivileged women opportunities to better their lives.

In this season of giving, we are thrilled to be able to bring you these stories to inspire and to reflect on. December is a merry-making season that may bring much joy but may also isolate those who are less fortunate. While we make plans to surprise loved ones with material gifts, let’s give some thought to those who are in need by giving back what we can. With the many special collections by fashion houses to benefit social causes, it’s the perfect time of the year to put the heart into the chic.

EDITOR’S PICKEVERY WEEK, SEVENLY HIGHLIGHTS A NEW CAUSE OR CHARITY PARTNER, PASSIONATELY PROMOTES THEM FOR SEVEN DAYS, AND CREATES UNIQUE CAUSE ART APPAREL TO RAISE FUNDING FOR THEM. FOR THAT WEEK, EVERY 'CAUSE OF THE WEEK' ITEM DONATES $7 OR 7% TO THAT PARTNER. ALL OTHER SEVENLY GOODS DONATE 7% TO THE FEATURED CAUSE OR PAST CHARITY PARTNERS. SHOP THEM AT WWW.SEVENLY.COM

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SAVE1 V-Neck sweater dress, QR425,

Massimo Dutti, Villaggio Mall. 2 Sleeveless blazer, QR495, Massimo Dutti.3 Fringed scarf, QR80, H&M, Villaggio Mall.4 Printed kimono wrap, QR800, BCBG, Villaggio Mall.5 Nicola lace vest, QR795, Bebe, sivvi.com

SPLURGE1 Karin dress, QR1,895, Torn by Ronny Kobo, WEST L.A. 2 Overcoat with braided laces, QR2,735, Elisabetta Franchi, Lagoona Mall.3 Faux-fur overcoat, QR1,875, Elisabetta Franchi.4 Chain belt, QR2,510, Lanvin, Villaggio Mall.5 Signature stole, QR2,860, Louis Vuitton, Villaggio Mall.

ART OF LAYERING

Dressing for Qatar’s autumn and winter days takes a little bit of

planning. The joys of crisp mornings and cool nights are interrupted by

warm afternoons, especially during the midday blazing sun. While we

all know that layering is the ultimate solution to beat the changing

weather, the idea of lugging around jackets and changing sweaters

throughout the day can be a daunting task! Start with a comfortable base layer- basic dress or long-sleeved

top and work your way through the layers. A scarf is always handy at

anytime of the day, a sleeveless pull-over or a kimono wrap gives modest

coverage at midday, and a proper coat keeps the chill at bay in the

evening. A waist-belt is handy to give shape to your silhouette, especially

when the layering gets too bulky.

SAVEVS

SPLURGE

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DECEMBER 2015GLAM / ON OUR

RADAR AN EDITOF THINGS THAT ARE

HOT NOW

It’s becoming a regular thing as we await the Evian collaborations each year so we can add another pretty

bottle to our collector’s item kit. The 2016 limited edition bottle is designed by Alexander Wang featuring the

designer’s signature bar code logo on two contrasting bottles, one black and one white. The purity of Evian water

is emphasised through clean graphics and highlighted by the play of the lines on the bottles. Alexander applies the barcode logo in different ways and throughout different collections and seasons. Inspired by the unique purity of

Evian water, Wang put it into new context on its iconic glass bottle. The design is clean, simple, and at the same time interacts with the dynamic reflections of water as a

natural element. “In my approach to design, I have always had an un-precious outlook, focusing on the pieces that

people wear every day, then tweaking them and elevating them to give a distinct point of view,” said Wang. “Evian

water is something that is truly ‘every day’ yet precious by design. We used linear and strong graphics to give the brand’s iconic bottle our sensibility, and to create a new take on it." The Evian x Alexander Wang bottle will be

available in 2 sizes and is now available in the Middle East in selected hotels, cafés, restaurants and retailers.

EVIAN X ALEXANDER WANG

ARABIAN CULTURE GOES GLOBAL

Dubai-based fashion designer Katya Kovtunovich presented her collection inspired by the heritage of The Emirates at the 2015 Milan Expo, as part of a dedicated

preview for Dubai Expo 2020. As the first designer to introduce a modern take on the traditional Arabic fabric,

Katya’s collection is inspired by the authentic beauty of Sadou, a material widely used in The Emirates for

upholstery. Created with the aim of taking the Bedouin heritage into the modern world, Katya comments on her collection, “I try to break boundaries of the conventional use of Sadou, rethinking its traditional role and giving it the central stage and limelight as a fully functional high

fashion fabric. I love seeing new potential in people, places and fabrics.” The unique collection from the Russian-born designer, using traditional Arabic fabric while working in Dubai and creating modern clothes that appeal to women worldwide – is in itself a representation of what Dubai is

all about : a global mix of cultures, visions and experiences that connects minds and creates a future. “It’s natural for me to see the beauty in the unseen - the Bedouin is

juxtaposed with the aristocratic, the desert with the city life: rough with refined, heritage with modern. Cultures,

places and opposite ethnic references are all mixed up, creating a new synergy and new reality,” Katya adds.

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34 \ FASHION A JOURNEY IN STYLE

LOUIS VUITTON’S GREAT JOURNEY

COSMIC CONFESSION

Iconic Arab singer Umm Kulthum has been recognised as a vintage fashion icon and one of history’s savviest travellers in a new photo

book launched by Heathrow Airport and supermodel Yasmin Le Bon. The exclusive coffee table book, A Journey in Style, celebrates

some of the most stylish travellers, outfits and luggage to grace Heathrow’s concourses since London’s global hub airport opened

in the 1940s. The collection of archive photography highlights the enduring relationship between fashion and flying, capturing stunning images of the jet-set from yesteryear through to today’s

style elite. A Journey in Style shows the beloved late Egyptian singer in a photograph capturing her arrival at Heathrow in 1967,

where she met with famous French actor Jean-Claude Pascal. Sporting her signature black sunglasses and beehive up-do, ‘The

Star of the East’ exudes classic glamour in a bejewelled abaya with lace trim and a long fur coat draped over her shoulders.

“There’s something fabulously glamorous about flying that has always fascinated me and to this day I still get excited about

travelling. From the starlets of the 50s stepping onto the runway in their oversized sunglasses and trollies stacked with monogrammed

luggage, to today’s style icons, air travel has always been packed with stylish possibility,” Yasmin says. A Journey in Style is available

on amazon.co.uk and at Heathrow airport for QR85.The latest to drop from the Adidas and Rita Ora collaboration is Cosmic Confession, a capsule created

specifically for winter. Forms built for function inspired by space suits and mission-wear, suggest retro sports

influences and utility adorned with intergalactic vintage detailing. Blue and yellow uniform tones feature pops of

white in the brand’s signature Three Stripes and Trefoils, as cuts are long and lean. Boyfriend- fit tees with bold

branding, silky track pants, all-in-ones, cut-away gloves and service caps feature utility details such as multi-zips and custom patches. The snap pant makes a comeback as

a retro all-in-one and a long sleeve scoop neck maxi dress, conceived for comfort and class in cosmic action.

Louis Vuitton will celebrate ‘Volez, Voguez, Voyagez – Louis Vuitton’ at the Grand Palais from 4th December 2015 till 21st February 2016. Curated by Olivier Saillard, this exhibition retraces Louis Vuitton’s great journey from 1854 till today, through

depictions of the maison’s founding members and those who create the Louis Vuitton of tomorrow. The Grand Palais was constructed in 1900 during one of the most

spectacular Universal Exhibitions in Paris which welcomed 48 milllion visitors. At this turning point of the century, George Vuitton was in charge of organising the entire

section dedicated to ‘Travel & Leather Goods’. The Louis Vuitton booth, surprisingly in the shape of a merry-go-round, presented the Maison’s most innovative luggage and elegant bags, and was the centre of attention. “Louis Vuitton has always been

at the avant-garde of creation. More than a century after, if Louis Vuitton remains at the helm of fashion, it’s because we continously inspire ourselves from the past while

anticipating trends of our times. For this exhibition, Olivier Saillard has immersed himself in the archives of our maison to decode its secrets. He delivers a fresh vision

of our past, present and future”, says Michael Burke, CEO of Louis Vuitton.

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46 \ HOLIDAY EDITS

Start your ‘New year, New you’ mantra early this season by

ditching the little old black dress and go for a fresh style makeover

for holiday dressing. We’ve got you covered for every party invite you

have and how to make the ultimate entrance for every occasion.

PARTY CROWD

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Selena Gomez in Louis Vuitton Spring Summer 2016.

Textured earring, Céline, Villaggio Mall.

Straight leather dress,

Coach,www.coach.com

Knuckle gold stud clutch, Alexander McQueen,

Porto Arabia.

Roxboro tassel sandals, Jeffrey Campbell,

WEST L.A.

Tribal sandals, Dsquared2,www.dsquared2.com

Mélanie Laurent’s Saint Laurent by Hedi Slimane outfit gives off a serious

yet alluring persona that is perfect for a work or office

party setting.

Page 9: my works in GLAM Dec 2015

Amal Clooney does the classic ladylike repertoire that is great for luncheons

and low-key occasions. Swap heels for flats for

daytime outings.

Snakeskin clutch, Salvatore Ferragamo, Porto Arabia.

Silk scarf, CH Carolina Herrera, Villaggio Mall.

Printed A-line dress,CH Carolina Herrera,

www.carolinaherrera.com

Calypso blue dress, C/MEO

Collective,WEST L.A.

Evil-eye minaudière fur

clutch, Diane Von Furstenberg, www.dvf.com

Embellishedflat, Delpozo,

www.netaporter.com

HOLIDAY EDITS / 49

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Saoirse Ronan aces the angelic all-white

Lanvin ensemble that makes a good

style inspiration for fashionable get-

togethers and annual corporate events.

Dainty chain choker, CH Carolina Herrera,

Villaggio Mall.

Claire fur vest, Giuseppe Zanotti,

Porto Arabia.

Ligne rift python sandal, Balenciaga,

Porto Arabia.

Tassel necklace, Lanvin,

Villaggio Mall.

Pearl minaudière, Karl Lagerfeld, Lagoona Mall.

Embroidered kaftan, Emilio Pucci,

The Gate Mall.

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For gala dinners and glamorous balls, take cues

from both Beyoncé and Lea Seydoux in eye-catching gowns. Beyoncé goes for fur-glamour in a Philipp

Plein outfit while Lea Seydoux is a resplendent in

a red Miu Miu number.

Gold platedsandals, Céline, Villaggio Mall.

Off-shoulder dress, Delpozo,

www.netaporter.com

Lace gown, Emilio Pucci,

The Gate Mall.

Long chiffon dress in rose print,

Alexander McQueen, Porto Arabia.

Embroidered long gloves, Dsquared2,

www.dsquared2.com

HOLIDAY EDITS / 51

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Let your outfit do the talking and accessorise with classic jewel

sparkles rather than coloured gems this holiday season. Natalie Portman wears a simple earring stud while her

sparkly corsage takes centrestage, while Jourdan Dunn’s dainty bracelet

complements her show-stopping dress.

Bouquet necklace, Giuseppe Zanotti,

Porto Arabia.

Amazone bangle, Messika Joaillerie, Ali

bin Ali Jewellery.

Studded laser-cut peep sandal,

Alexander McQueen, Porto Arabia.

Bouclé clip small pearl earring, Balenciaga,

Porto Arabia.

Embellished bag, Dior, Villaggio Mall.

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Diane Kruger’s shimmering Prada dress sets the tone

for a party night out in town, be it some late-night

revelries or a fancy dinner invite.

Floral appliquéd dress, Delpozo,

www.netaporter.com

Fur stole, Marella, www.marella.com

Midi dress in flower print, Stella McCartney, Porto

Arabia.

Prismick fringes sandals, Roger Vivier, www.rogervivier.com

Bordeaux pony boots, Victoria

Beckham, www.victoriabeckham.

com

Embellished zodiac clutch, Emilio Pucci,

The Gate Mall.

HOLIDAY EDITS / 53

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GIFT OF THE MOMENT

GET IN THE GOOD BOOKS OF YOUR LOVED ONES WITH OUR ON-POINT AND

PERSONALISED GIFTING IDEAS. WHAT GOES AROUND, COMES AROUND!

The new Franck Muller Grande Date collection watch in a red alligator strap

makes for a one-in-a-lifetime

thank you gesture.

Get your own style squad. Get one for each with this set of eccentric

charms from Prada.

This limited edition version of the petite Coach Swagger

2.0 was customized for superstar Ariana Grande. A

perfect token for your friends who are fans of the singer.

The Miu Miu Napa Crystal shoulder bag

suits the feminine figures in your life.

Shoe collectors will love this charm bracelet from Giuseppe Zanotti.

Page 15: my works in GLAM Dec 2015

Aspinal London’s quirky tote for

your trend-setting friends.

Pamper your loved ones with a beauty set ritual from

Elemis that can be customised to different skin needs.

Get the man in your life ready for the cold weather

with a leather bomber jacket from Lanvin.

Lanvin’s Farida crystal and gold cuff is

reminiscent of a souvenir from an exotic location.

For the powerful career woman in your life, a

double-pearl ring that will help her exert her

style in the boardroom.

Watches will always make for a functional

gift, especially this classic rendition from

Versus Versace.

Just in time for holiday dressing, Prada’s disco-

ball earrings make for an entertaining gift.

HOLIDAY EDITS / 55

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FASHION / 61

Inspired by the simplicity and independence of different

communities around the world, Central Saints Martins alumnus

Andraya Farrag founded Bedouin, a label based on the traditional nomadic values that fly the flag of ‘Style Without

Borders’.

BY DEBRINA ALIYAH

STYLE WITHOUT BORDERS

T H E B E D O U I N P H I L O S O P H Y

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FASHION / 63

Each collection espouses the merging of tradition and culture with contemporary design that is versatile, travel-friendly and timeless. A nod to the modern-day jetsetter, minimalism takes over from traditional bohemia to appeal to the international audience. Andraya herself is an avid traveller, having worked

with Marchesa in New York and Matthew Williamson in London, as well as a stint in a production house in India that embroiders items for Diane Von Furstenburg and Tory Burch. The rising star talks to us about her label and why it is time for fresh perspectives in the region.

What is the story behind this collection? The 'On The Road' collection for AW15 was inspired by a road trip through the Nevada desert. I drew inspiration from the vast landscapes, stormy skies with a hint of the rodeo. The collection is predominantly made from luxurious silk that provides the wearer with maximum comfort and elegance. Inspired by the sky, the colour palette consists of rich berry, grey, ombre, midnight blue and black. Applique and cut-out embroidered stars are featured throughout on the jackets and silk tops. Alongside the versatile separates, are the more statement pieces such as Rodeo fringe trousers and the Horizon dress that give the collection a fun 1970’s twist. On The Road takes you on a journey from daybreak to midnight with a collection of easy-to-wear luxury staples that focus on attention to detail.

Where did you study? What’s the design process like? Each collection is produced here in Dubai, by a talented team of machinists. I love working with a small team as they take a lot of pride in each item, resulting in a great atmosphere in the atelier. Each season I decide on a theme for the collection, which is always a destination from around the world. I then go to fabric fairs such as Première Vision where I meet with my suppliers. We work with an amazing silks mill in Italy that custom makes all of the silk especially for us. Once I have chosen the fabrics I begin designing! I usually come up with over 100 roughs for each collection, narrow it down and then develop each design on the stand. I do half of the pattern cutting, the other half is done by

BEDOUIN’s amazing pattern-cutter! We are very particular with the fit of the garment but when it is finally ready we make it intoa beautifully crafted sample.

How do you see the label as part of the scene in the Middle East?I believe that the fashion scene in the Middle East is on the cusp of welcoming diversity and contemporary design. It’s an exciting time for Bedouin as I feel that we are providing something for the understated woman that loves attention to detail and minimalist design. Our price points are affordable, yet we provide a high-end finish, appealing to a variety of women. The Middle East loves luxury so it is important to me to provide that, but also to be respected as an international brand that can be worn globally. I think in the past the Middle East focused on eveningwear and a bit of bling but that’s no longer the case. Bedouin complements this change by offering a lifestyle and pieces that can be worn from day to night.

What influences your design work? I am heavily influenced by travel! However Bedouin is not a brand focusing only on the jetsetter, I hope to encourage spontaneity by providing versatile, go-to pieces without sacrificing detail. I design each piece with these items in mind, making sure that there is an item for every occasion. Each collection is designed by a new destination, with our upcoming collection embodying a modern twist on Mexican tradtion. I am also inspired by vintage fashion, film, and architecture.

What do you think are elements of the Middle Eastern woman that excites you? The women of the Middle East are incredible. They aren’t afraid to make a statement and they are always so 'put together'. In the UK we tend to be a lot more casual when it comes to style but I really do love the effortless look. Some of my Middle Eastern muses are women that combine the contemporary style of London and New York with the groomed elegance of the Middle East. The women that I feel encapsulate this the most are Tala Samman and Zahra Pedram.

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64 \ SPECIAL

A cross-cultural collaboration goes beyond just the fashionable dress.

BY DEBRINA ALIYAH

CULTURAL TIES

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In one of the most misunderstood countries in the world where gender equality is often a talking point, an initiative for women empowerment stands out. Riyadh-based Art of Heritage (AOH) is a charitable organisation that carries the torch with a dual mission- to preserve Saudi Arabia’s cultural heritage, while empowering women with disabilities and

underprivileged women in the country. Over the last three decades, the organisation has assembled an extraordinary collection of historic textiles, costumes, and jewellery, representing the fabric design culture of the Arab region which becomes an important resource and reference tool to teach women the vanishing techniques in reproducing these culturally significant items.

By allowing the women to discover, learn and recreate these historical gems, the organisation has created opportunities for the women to support themselves. Part of the historical collection was stored and conserved in Chicago for over a decade before returning to Saudi Arabia. In an effort to continue the cross-cultural connection, fashion designer Katrin Schnabl and her business partner Birgit Rohm have launched the Art of Heritage Capsule Collection. Based in Chicago, Katrin is a trained dancer and skilled patternmaker who fuses her two passions to create clothes that reflect the dynamic lives of women. Combining luxurious fabrics, unique colour swatches and unexpected details through draping, her clothes have a distinct aesthetic that is both timeless and original.

“We were immediately drawn to this project because we’ve built our label on empowering women and giving back through the work we do, which aligned perfectly with AOH’s mission,” says Birgit, who worked as a retail and brand manager for both Escada and Strenesse in Germany. “It was an incredible privilege for us to be exposed to Saudi Arabia’s rich cultural heritage and have the opportunity to collaborate with Saudi women,” notes Katrin, who cut her teeth at Jil Sander and initially launched her

label in New York before moving to Chicago in 2004.Referencing the traditional costumes of the Najd region

of Saudi Arabia, the capsule collection features dresses and tops with drapes and swooping sleeves. Each look is cut from a traditional bisht fabric, woven from fine camel hair, that is produced exclusively for AOH. “Although inspired by traditional costumes and textiles, it was important that we present modern pieces that could be mixed with existing items in a wardrobe,” the designer explains. Blouses carry inventive details, including rows of tiny buttons at the waist, allowing the wearer to adjust the size of the garment while a rare embroidery named naqda, becomes a focal decorative element. “It has a pixelated geometric quality to it that is very modern,” notes Katrin, who was able to incorporate this rare form of embroidery into her designs, thanks to AOH’s workshops.

“We wanted to create a capsule collection that appeals to a contemporary audience and to make these traditional crafts relevant to a new generation,” explains Somaya Badr, AOH’s general manager. “What is exciting about our collaboration with Katrin and Birgit, is it is about women from different cultures coming together to create fashion that has a larger purpose beyond luxury.” The workshops have become a must-see on the itineraries of noted visitors to the country, and have received personalities including Queen Rania of Jordan, Prince Charles, and the Duchess of Cambridge.

The capsule collection will be introduced to an international audience through trunk shows and partnerships with specialised stores around the world, in addition to an online channel. “In addition to supporting our charitable endeavours, there is a great opportunity to create a form of cultural diplomacy, that exposes an international audience to Saudi Arabia’s rich heritage,” notes Somaya, of a unique vision that is harnessing the power of fashion to change perceptions about the region.

“We wanted to create a capsule collection that appeals to a contemporary audience and to

make these traditonal crafts relevant to a new generation,” explains Somaya Badr.

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TRENDS / 67