my247 iphone mobile monday oct 2008
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TRANSCRIPT
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#momosyd
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iPhone Apps
International
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Apps
3,000
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Downloads
100,000,000
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Free
600
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<$10
90%
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iPhone Apps
Aussie
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iPhone Apps
Bad :-(
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iPhone Apps
Good :-)
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iPhone Statistics
My24/7Chris Kettle
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my247 iPhone Insights
Mobile Monday Sydney
13th October 2008
Stats Powered by
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What the app does
• 800,000+ Restaurants, Bars, Nightclubs geocoded globally
• Live What’s On, Gigs, Movies
• Here and Now Experience
• All in 1 click
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The Quicks
• App 3 Weeks development time–Most time spent learning Cocoa / Xcode
• 3 weeks trying to get in the store–Very painful upload process, has been improved
recently
• 8 days from submission to go live
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Toe in Water Objectives
• Integrate GPS for the Location Based Service with current my247.mobi site.
• Experiment with iPhone Distribution Platform.
• Target AudienceUSA , UK, CANADA, AUSTRALIA
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The Facts so far
• Live : 29th September• 5247 downloads• 55 Countries• Free download• $0 spent on advertising
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Downloads – top 16 countries
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Downloads per day
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Pages per Visitor iPhone 10.52 iTouch 10.58
iPhone vs iPod Touch Downloads
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Off-Deck site vs iPhone site1st – 12th October 2008
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Time on Site (Mins|Seconds)
2:21 2:23
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Page-Views / User
2.7 8.3
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Data Downloaded
15.1kb
72.6kb
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Things we learnt...
• You can build Ad-hoc App’s (don’t appear in store – useful for some projects)• You can restrict downloads to just a particular
country• You can change the wording in the different iTunes
stores e.g. Personalise / Personalize• You can have different prices of your App in
different countries• Apple Support not very helpful
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Next steps..
• Making the app more native to Apple Environment• Making use of other features – Google Maps /
Directions• Camera• Address Book• Click to Call
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Break
15mins
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iPhone Development
Marcus & TimKey Options
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Next Month
MicrosoftSamsung Omnia Launch
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AIMIA
Monday 27th Octoberwww.aimia.com.au/events
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