myanmar mobile market 2015: why your brand strategy should be mobile first?
TRANSCRIPT
2015 Myanmar Mobile Market
Why your brand strategy should be:
MOBILE FIRST?
Did you know?
There is more mobile devices on Earth
than peoples.
Since 2013:
more than half internet users
In Myanmar,
are mobile only!
a MOBILE-ONLY nation.
Since mid 2014,
there is more mobile devicesthan computers,
in most of countries.
Number of mobile internet users,
has doubled in the last 12 months.
in Myanmar.
Time it took to reach 50 million users: (years)
RADIO TV INTERNET FACEBOOK APP
38
13
4 3.550 DAYS
350,000 SIM cards
are sold each month!
In Myanmar,
Peoples using their mobile in-store, to enhance the shopping experience:
YES80%
NO20%
the mobile network coverage
will reach 70% by 2017.
In Myanmar,
Mobile internet
Television
Newspaper
Radio
72%61%
50%
27%
Nearly three quarters of burmese
use internet mobile daily!
Media used daily:
Myanmar is the First Smartphone Only Country!
By mid 2015,
(or better mobile network system)
as in 2013, Myanmar has the same mobile usagethan North Korea!
most of burmese will have access to 3G,
Myanmar’s mobile penetration will reach
80% by 2015-16!
Ooredoo plans to invest $15bn!
KDDI Corp and Sumitomo Corp about $2bn.
More than any other countries,
Mobile is the Now in Myanmar!
Are you sure to use the right branding strategy?
Be where your customers and prospects are!
Don’t waste budget on the wrong media!
Reach your targets with perfect accuracy!
We are mobile ads expert. We manage your campaign according to your exact needs.
Contact us: [email protected]
www.hawkmont.comwww.hawkmont.co.th
Source:
The Wall Street Journal:http://www.wsj.com/articles/kddi-sumitomo-to-invest-2-billion-in-myanmar-mobile-services-1405582951Bloomberg Business Week:http://www.businessweek.com/articles/2014-09-29/myanmar-opens-its-mobile-phone-market-cuing-carrier-frenzyFT Magazine:http://www.ft.com/cms/s/2/6a346626-b53a-11e3-af92-00144feabdc0.htmlTech in Asia:https://www.techinasia.com/nex-burmese-development-agency-product-company-myanmar/https://www.techinasia.com/myanmar-mobile-market-grow-5-million-units-5-years/Fortune:http://fortune.com/2014/09/18/asia-myanmar-burma-telecommunications-market/Independant:http://www.independent.ie/business/irish/digicel-poised-to-enter-myanmar-mobile-market-in-phone-mast-deal-29803231.htmlMobile World Live:http://www.mobileworldlive.com/myanmar-mobile-industrys-final-frontierOut-law:http://www.out-law.com/en/articles/2014/august/qatars-ooredoo-mobilises-more-than-1m-with-telecoms-launch-in-myanmar/Yozzo:http://www.yozzo.com/news-and-information/mvno-mobile-operator-s/mobile-internet-users-in-myanmar-exceeds-2-6-millionEleven:http://www.elevenmyanmar.com/index.php?option=com_content&view=article&id=5017:myanmar-s-mobile-penetration-rate-expected-to-reach-80-percent-by-2015-16&catid=44&Itemid=384Forbes:http://www.forbes.com/sites/simonmontlake/2013/06/27/myanmar-to-grant-wireless-licenses-to-norways-telenor-qatar-telecomhttp://www.forbes.com/sites/forbesasia/2014/06/25/two-telecoms-race-to-wire-myanmar/The Times of India:http://timesofindia.indiatimes.com/tech/tech-news/Internet-revolution-sweeps-Myanmar/articleshow/43790165.cmsDeveloping Telecoms:http://www.developingtelecoms.com/business/deals/121-operators/5587-globe-telecom-considering-myanmar-for-future-expansion.html
Business Insider:http://www.businessinsider.co.id/frontier-digital-makes-two-key-investments-myanmar/#.VJbWll4AYOnDeviceResearch:https://ondeviceresearch.com/blog/myanmar-mobile-internet-reportAmgoo:http://www.amgoo.com/blog/mobile-industry-in-asia-myanmar-opening-up-in-the-digital-ageICT Works:http://www.ictworks.org/2014/08/20/myanmar-will-be-the-first-smartphone-only-country/Astro Awani:http://english.astroawani.com/news/show/new-private-companies-spark-mobile-phone-revolution-once-isolated-myanmar-49023The Next Web:http://thenextweb.com/asia/2014/09/26/myanmars-mobile-revolution-kicks-telenor-prepares-launch-service/Gulf Times:http://www.gulf-times.com/eco.-bus.%20news/256/details/420036/ooredoo-is-facing-a-new-competitor-in-myanmarSearch Engine Watch:http://searchenginewatch.com/sew/opinion/2353616/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-beganIntelligent Positioning:http://www.intelligentpositioning.com/blog/2014/01/mobile-and-tablet-traffic-set-to-overtake-desktop-by-mid-2014/eZanga:http://www.ezanga.com/articles/32-startling-statistics-on-mobile-usage-infographicDigital Buzz Blog:http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/Global Post:http://www.globalpost.com/dispatch/news/xinhua-news-agency/141129/roundup-myanmar-sees-increased-mobile-phone-usage-recent-yeaReal Wire:http://www.realwire.com/releases/Myanmar-Government-advances-development-plans-following-the-success