Organised by :

www.ambtarsus.com

2-4 NOVEMBER 2017MEP MINDAMA,YANGON

MYANMARINTERNATIONALTRAVEL FAIR’172-4 NOVEMBER 2017 MEP MINDAMA,YANGON

The World Travel and Tourism Council (WTTC) estimates the industry’s direct contribution to Myanmar’s GDP was MMK1.96trn (US$1.6 billion), or 2.6% of GDP in 2015, with growth expected to rise by 7.6% from 2016 to 2026. In a decade’s time, the WTTC calculates tourism will directly contribute 2.9% of GDP. In terms of tourism’s expected contribution to growth over the next 10 years, Myanmar ranks second in the world, according to the WTTC.

Myanmar International Travel Fair 2017 (MITF’17) which is hosted by is set to be the largest international travel fair in Myanmar. To be held at the MEP Mindama

Yangon, MITF’17is a trade and public event that will showcase local and international travel and tourist attractions and destinations.

In particular, the Fair will support the development of the travel and tourism sector by promoting local attractions, resorts, hotels and theme parks. In addition, this Fair will

provide an opportunity for international airlines, tourism agencies and attractions to meet the increasing demand for overseas travel by group and independent Myanmar.

Make Myanmar International Travel Fair 2017 is your Destination for establishing new and even expanding your present business. Contact Mr Darren at darren@ambtarsus.com today

for your preferred booth.

To encourage and promote tourism at a more vigorous scale, The Myanmar Tourism Master Plan (MTMP) 2013-20 has laid down an ambitious framework for development, stressing the

country’s commitment to sustainable growth, protecting the environment and ensuring that local communities bene�t from tourism.

Myanmar has recently streamlined its visa applications processes and fees in accordance to regionally and internationally-observed standards and this has

contributed to the rise in number of tourists in 2016. Myanmar currently receives about 1,500 visitors per day. All this is a clear indication that the country is heading

towards the right direction in promoting tourism and turning it into an important economic contributor the country.

KEY INDUSTRY SUPPORT – PARTNERSHIP IN DELIVERING SUCCESSThe MITF’17 is an event that has the full industry support from all sectors of the Tourism industry including:

Ministry of Hotels and TourismMyanmar Tourism FederationUnion of Myanmar Travel AssociationMyanmar Tourist Guide AssociaitionMyanmar Hotelier AssociationMyanmar Chefs Association

MYANMAR INT’LTRAVEL FAIR 2017

www.ambtarsus.com

MYANMAR INTERNATIONAL TRAVEL FAIR 2017 is an excellent platform to increase your company’s brand image and pro�le, as the show will cover a wide range of events, such as the exhibition, technical symposiums and conferences. Contact the Organiser to know more about the sponsorship

opportunities available. Your logos could be featured prominently in many promotional materials and on site signage. Contact Mr Darren Siow at darren@ambtarsus.com for more info.

SPONSORSHIPOPPORTUNITIES

MARKET UPDATE - MYANMAR’S TOURISM SECTORS Foreign investment in the industry rose to US$2.9 billion through August 2016, compared with US$2.7 billion for all of 2015, according to the Ministry of Hotels and Tourism (MOHT). Singapore overtook Thailand to become the biggest foreign investor in the hotel sector, spending US$1.6 billion on 22 tourism-related projects. Thailand invested US$445 million in 11 projects and Vietnam US$440 million in one project (the HAGL Myanmar Centre, which includes the Spanish-owned Melia hotel). China, South Korea, Japan and Malaysia also made signi�cant investment commitments. At the end of June 2016 Colliers estimated that Yangon had more than 4,300 rooms in upper-scale hotels.

The Myanmar Tourism Master Plan (MTMP) identi�ed 38 priority tourism infrastructure projects, such as the Bagan River Pier Improvements programme, which aims to “improve the safety and appearance of the main boarding point for river cruises in Bagan”, and the Tada Oo Hotel Zone Development in Mandalay, which is a plan to develop hotel infrastructure in Mandalay.

Yangon International Airport continued to be the major entry point with 1.18 million arrivals (up from 1.02m in 2014), followed by Mandalay-Bagan with 107,066 (up from 90,011 in 2014) and Naypyidaw with 13,835 (up from 19,261 in 2014). In contrast, more than 3.38 million people arrived through overland border posts, a surge of 73% on 2014 (1.95 million people). Most visitors to Myanmar continue to arrive from elsewhere in Asia – the region makes up 72.1% of all arrivals, the top source markets being Thailand (15.7%), China (11.4%) and Japan (6.9%), while domestic tourists numbered 2.46 million.

The new terminal at Yangon International Airport, which opened in March 2016, is the �rst phase of a modernisation programme to improve aviation infrastructure that will eventually allow the airport to handle upwards of 20 million passengers per year.

Companies from Singapore and Japan are also involved in the construction of the long-delayed $1.4 billion Hanthawaddy International Airport, which is being funded by ano�cial development assistance loan from the Japanese government and is expected to become the country’s main international gateway once it opens in 2022.

In its 2016 Transport Policy Note, the ADB reported that Myanmar had made some progress by adding more than 10,000 km of new trunk roads and nearly doubling the size of the railway network. However, it estimates the country needs at least US$45 billion for transport projects over the next decade and a half, and is promising to provide at least US$100 million a year over the next �ve years.

AMB Tarsus Events Group is the leading organiser of Interna-tional Business-to-Business tradeshows in in key developing markets in Asia with o�ces in Singapore, Malaysia, Cambo-dia, Myanmar, the Philippines, Sri Lanka and Vietnam. Its portfolio includes Asia Infrastructure Expo in Malaysia, LankaWater in Sri Lanka, MyanWater in Myanmar and CamWater in Cambodia.

Below is our track record at Myanwater

Exhibitor’s Expectation90.6% of exhibitors met or exceeded their expectations of theirparticipation.

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Quality of Visitors93.1% of exhibitors are satis�ed with the quality of visitors.•

Overall Performance92.2% of exhibitors are satis�ed with the overall performance ofthe organizer.

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OUR UNMATCHEDTRACK RECORD OF SUCCESS

Capital: Naypyidaw Largest City: Yangon (also known as Rangoon)Official language: BurmeseArea: 676,578 km2 (3.06% Water)Popula�on: 51.48 millionGPD (PPP) – Total: $311 billion GPD (PPP) – per capita: $5,952

FACTS ABOUTTHE HOST COUNTRY

DELIVERING BUSINESS ACROSS ASIA’S EMERGING MARKETS

Unit 37,08, Level 37, Menara Multi-Purpose, Capital Square,No. 8, Jalan Munshi Abdullah, 50100 Kuala Lumpur.Tel : 603 2692 6888 Email : darren@ambtarsus.com

AMB Tarsus Exhibitions Sdn. Bhd.

AMB Tarsus Exhibitions Group

Inclusive of - Needle punch carpet- White polyester laminated panels for back wall & two side walls and fascia board- Adhesive Vinyl letters for exhibitor’s name and booth numbers on the fascia board - Fluorescent lights (40 watts)- Information Counter- Folding Chair- Wastepaper Basket

MITF 2017 will be held at MEP at Mindama, which is Yangon’s newest, largest and most modern exhibition hall. The hall is located just 3km from Yangon International airport, 15km from the centre of Yangon, and can easily be accessed from major international hotels. The hall o�ers 4,800sqm of indoor exhibition space, along with car parking and additional meeting rooms.

Myanmar International Travel Fair 2017 is organised by Myanmar’s top tradeshow organiser, AMB Tarsus Exhibitions Myanmar Pte Ltd which is a fully Myanmar registered company. Established in 2013, the Company organises a programme of industry leading exhibitions including MyanFood, MyanHotel, FoodTec, MyanBuild, MyanWater, Pump & Valve Myanmar, MIVAR, MyanEnergy, MISEF, Myanmar Hardware Expo, MyanConrete, MyanGlass, MyanLab, MyanFurniture, MyanAuto, MyanBike and Bus & Truck Myanmar. The Company is member of the AMB Tarsus Events Group which has operating o�ces in Malaysia, Cambodia, Philippines, Myanmar, Sri Lanka, Laos and Singapore.

BARE SPACE RENTAL ONLY- US$198 per sq m

WALK ON PACKAGE RENTAL- US$228per sq m

WHO SHOULD EXHIBIT?

The Venue

The Event Organiser

Cost Of Participation

Airlines/cruiseHotels, ResortsRestaurants & Entertainment OutletsTourism Board/assn From Asian CountriesAttractions/theme ParksCultural ,arts & Heritage ShowsEvent Planners

Tour Operators/car & Bikes RentalsTravel Agents From OverseasTravel Agents In CambodiaTransport ProvidersTravel Related Products: Credit Cards/luggage/insurance/money TransferTourism MagazinesTelcos And Internet Companies

AMB Tarsus Exhibitions Sdn Bhd, an associate of AMB Tarsus Group, a joint venture with Tarsus Group PLC, a listed company in the London Stock Exchange is the leading international trade shows organiser in the region covering Singapore, Malaysia, Cambodia, Myanmar, Sri Lanka, the Philippines ,Vietnam and Laos since 1996. It is market leader in key industry sectors including food & drinks, building and construction, water, energy, security, agriculture, oil & gas, infrastructure and auto aftermarket. It serves as the regional headquaters for the Southeast Asia region and provide marketing, sales and �nance support to our o�ces in Cambodia, Myanmar, Philippines and Sri Lanka.