mycar presentation
TRANSCRIPT
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MyCarEstifan Sawaya ID: 10531
Ahmed Al Azmi ID: 11608
Mansour Al Qalaf ID: 10366
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Introduction
Problems to be
solved & solutions
Traffic & Time
Trust & reliability
Customer segment: elderly & females)
Business Vision
Meet customers
full satisfaction
trusted and respected
brand in the car service
industry
To be the most
recognized
Business Mission
We strive to provide the best quality motor
services through conveniently located
workshops, at affordable prices – making our brands the consumers’ first
choice for motor service, repair and
support.
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What will be Done?
Step1
• Customer can visit our Shop or apply Online• An employee will create a Free data profile for the customer
Step2
• Secondly, the customer can choose which package to continue with e.g. Regular, V.I.P
• Payments can be done before or after the installment• VIP- charges based on request
Step3
• Regular maintenance check up would be reminded by our call center to remind the customer when to bring back their vehicle free of charge.
• Regular customers can relax at the lounge whereas VIP customer have a separate lounge filled with entertainment for their convenience.
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Relevance to Kuwait
• Very hot weather conditions
• Due to major traffic
• Single women ,culture beliefs & ethics
• Car shops are scattered everywhere and they only provide one service
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Opportunity
MyCar is suitable for:
Single women
Elderly
Teens who are full ideas and energy
Any individual who is interested and keen of the wellbeing of his/her vehicle.
Eases consumers life but not worrying a lot about traffic , booking or even price
Availability of parking space
Extraordinary lounge for maximum customer satisfaction experience
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Innovation
We will be the 1st to be implementing such an Idea “All in one Garage’ We are focusing towards all segments We can order the latest parts/ accessories a customer would
dream of to be shipped to Kuwait and installed professionally with our highly qualified team.
The future app which VIP customers can use in order to track their car using GPS and lastly watch their car being fixed/upgraded 24/7 on a handheld device.
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Social Responsibility
Our benefit to the society is to ease their life, time and money
Minimizing traffic, eliminate deceiving dealersSemi-annual offers and deal for loyal
customer
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Business Model Sustainability (A)
We usually update our stock and sales records on a daily basis
Secondly, we check our social media pages daily, weekly and when necessary.
Breakeven:After the 5th of opening
Revenue Year 1 Year 2 Year 3
Shop 808,800 KD 778,062 KD 699,031 KD
Website 40,000 KD 60,000 KD 80,000 KD
Total revenue 848,800 KD 838,062 KD 779,031 KD
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Business Model Sustainability (B)
Year 1 Year 2 Year 3
Total revenue 848,800 KD 838,062 KD 779,031 KD
Total expenses (72,900) KD (72,900) KD (72,900)
Net income 775,900 KD 765,162 KD 706,131 KD
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Problem
1.Limited area space to build the shop
2.Shipping time
3.Lack of highly qualified employees which training is necessary to be taken into consideration
Solution
1. Out employees need to be up-to-date with training to meet the market need.
2. we must check for constraints and legality of products before we advertise or install them
Unique Value Proposition
Since we implement the superlative products/service with one of the lowest price we should easily attract customers and breakeven will occur on short term
Unique Advantage
Car accessories is a hassle to order from overseas since shipping charges are over the roof.We order in bulk therefore overall cost drops.
Customer Segments
1.Teenagers
2. Single women
3. Elderly
Key Activities
1.Soft opening
2.join car groups 3.display products in university campus and malls.
Channels
1. Direct sales during car shows
2. car meetings3. online website
and social media
Cost Structure
1. products2. accessories3. employee wages 4. employee training 5. shop rent/expenses 6. shop insurance
Revenue Streams
1. pre-order2. Online purchase 3. Coupons with discounts
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Progress to Date• Website • Facebook “social media”• Instagram “social media”• Business Plan
Progress to date:
• find and rent location• Contact suppliers • Create the VIP application • Hiring staff & employees • Final launch
Yet to come: