mycrosites 101
TRANSCRIPT
I N T R O D U C I N G
B R O U G H T T O Y O U B Y
Digital direct marketing limited only by your imagination.
Imagine… your entire e-commerce site within
one package allowing customers to
browse, select items…
add them to the shopping cart,
then log into their account to
complete the transaction.
Good Company
Mycrosites’ patented technology enables Gmail, Outlook,
Hotmail and Yahoo! users to view interactive content in
their emails. Mycrosites are the secret weapon used by
many powerhouse names in business and industry.
Mycrosite Architecture
• The importance of size
• Navigational tools
• Links to internal pages
• Social media
• Video and e-catalogs • E-commerce cart
• Other digital tools
A New Shopping Experience
• They make catalog browsing, selecting and
purchasing fast and easy.
Customers Mycrosites
• They allow shoppers to log-on to their accounts
using their usernames and passwords.
• They are entertaining and engaging.
• They provide product education and tutorials
• They are exciting and unpredictable.
Metrics
Mycrosites attract customers and keep
them engaged. Consider these
compelling metrics.
Open rate is
20-30% higher
than that of a
regular email. STATIC
MYCROSITES
Metrics
A 30% improvement
in your email
campaigns.
(Conservative estimate based upon actual results)
Metrics
Consider these value-added propositions:
• The true open rate is not based on images.
• No click-through rate, but rather an
actual user click-to-open.
• Images are turned on by default.
• Immediate context and benefits
• There’s 2-way communication with
the end user.
• Mycrosites integrate with any ESP.
Analytics
Easily stay on top of all of your marketing
activity and results without the hassle of
aggregating, digging and preparing analytics
reports. Our powerful EMS Analytics
Dashboard does the job for you.
Analytics
• You choose the trends, changes or other
metrics you want to analyze.
• Results are presented in a dynamic,
visually appealing, easily digestible report.
• Reports are campaign specific.
• Deliverables are available online.
Getting Started
Getting started is easy. Mycrosite clients
are given access to their own private,
password-protected dashboard where
they can access:
• Simple, user-friendly instructions
• Launching tools
• An analytics suite
• Support
Costs
Initial set-up
fee
(one-time)
Campaign fee
each email
marketing
campaign
Per-open
interactive
email fee
(monthly)