NUTRITIONAL FOOD CAFE

Presented by B-31, Mayuri Vadher. B-33, Aditya Virkar. B-34, Narendra Chauhan.

Presented To, Amrapali Maam.

INTRODUCTION When parents are looking for a great place

to take their kids, they usually have to choose who is going to have the fun – themselves or the kids.

Foodies came up with an idea to satisfy both kids and parents while at the same time, cornering a potentially profitable market.

Every new business faces some healthy competition, but Playful Grounds is unique. Playful Grounds also sets itself apart from other kid-friendly spots because they don’t charge a fee for their play area.

ParentsAge: 3-15 mostly kids Psychological: more nutrition conscious. The healthy food menu would target the

youngsters also who like to have nutrition food rather than junk.

“value for money.” we would offer varied healthy food varieties at

the same time taking care of consumer’s preference.

TARGET AUDIENCE

WHY THIS PLAN?Very less or we can say no nutrition food

available for kids so opportunity for usfamily-friendlyCombining tasty food/ fast food and nutritional

valuesPlay areas for kidsParents can also enjoy foodWholesome, creative yet tasty foodaffordable kids’ partiesfresh, healthy and fast.

Different types of cerealsJuices with twistFruit ice creams( berries)Sandwiches Variety of cheesePastasSoupsPancakes and dessertsFruit piesPizza and burgers with wheat and other

healthy and protein substitutes.

VARIANT OF FOOD

McDonald's

KFC

Subway

Other local fast food centers

COMPETITORS

1. Market is already captured by big franchisee like McDonalds and KFC.

2. Area required to establish this café is comparatively large.

3. Price factor may affect and narrow target customers.

PROBLEM

Financial Projection: Initial Investment we have estimated is Rs 2000000. Location which we have selected is Bangalore.We have Warehousing capacity in our outlets.

Features:Family lounge.Banquet hall for birthday parties.We take away facility alsoNo elaborate decorations, just fresh, delicious snacks and steaming beverages that come in convenient sizes.

CAFE INFORMATION

• Family friendly •Distributing pamphlets• tie up with K.G and Nursery schools•Penetration strategy•Social networking•Word of mouth

•Add hoardings across various places.

Marketing strategies

Licenses Business License

Cities and counties normally require a cafe to have a business license issued by the city or county. These are typically annual licenses, renewed each year for a fee. If the business is in an unincorporated area of the county, the county normally issues the license, while bakeries within the city limits obtain a license through the city. Some states require a business to obtain a fictitious business name, in which the bakery registers its business name according to the rules of the state.

Sales Permit If the state charges sales tax, the bakery

owner typically needs a sales permit. Rules regarding taxable items vary by state, with some states exempting certain types of food from sales tax. Another consideration is if the food is carryout or eaten on the premises like a restaurant. The food sales tax exception normally does not apply to restaurant food.

Health Department Permit The cafe typically needs a permit from the

local health department. The health department might also require certain employees of the bakery to obtain food handler's cards. These are certificates the employee earns after completing a food safety class. The health department will periodically check the bakery to verify the business is complying with health and safety standards set for food establishments.

• Fire Department PermitThe local fire department may require the café have a fire department permit. This often involves a routine check of the premises to inspect the installation of the ovens and verify the kitchen has adequate fire protection. Some ordinances specify a bakery or restaurant have an overhead sprinkler system that the fire inspector might check.

• Other PermitsAs with any business, the café may need additional permits or licenses to comply with local or state ordinances. This might include a sign permit, parking permits or building permits to make necessary alterations to the café building.