July 2012

Buzziness® “Turning Buzz into Business for Companies”

Online Measurement Tools : The Big 3 Mistakes

I bought an orange phone at Vodafone Store

Cameron visits Argentina to film

his new Movie

Microsoft Office helps me to be more productive at Work

What a trendy car has launched the

old-fashioned Mercedes!

I don't like the Coors bottle but it

tastes so good

McDonald's food is healthier than

Burger King but more expensive

Current Tools (Only Semantic): Named Brands: Orange &

Vodafone Cameron: David, James or Díaz

Semantic + Linguistic Tool (MyObserver): Named Brand: Vodafone Cameron: James Cameron

Mistake #1: Understanding when someone is really taking about

us…

Current Tools (Only Semantic): Microsoft and (Microsoft) Office:

Positive Mercedes: Positive and Negative

Semantic + Linguistic Tool (MyObserver): Microsoft Office: Productive &

B2B Environ. Brand = Old-Fashioned; Model =

Trendy

Mistake #2: Understanding that measurement is not just positive

or negative…

Current Tools (Only Semantic): Don´t like = Coors McDonald´s and BK: Both,

Healthier and Expensive

Semantic + Linguistic Tool (MyObserver): Like = Coors´ Taste; Don´t Like =

Coors´Bottle Design McDonald´s = Healthier; BK =

Expensive

Mistake #3: Understanding what people really say about us or a

competitor…

Buzziness® : What it is

The Next Step in Online Reputation Management with 97% Reliability 1

First Measurement Tool to Integrate Linguistics, Semantic and Segmentation & Classification according to Vertical Sector 2 37,000 Sites already Classified and Segmented by Type and

Use, 19M Comments, 2,3M Tweets…100% Satisfied Customers 3 60 Projects in Pharma, Bank/Insurances, Public Sector, Retail,

Technology, Telcos, Fast Food… put in place in 9 Countries 4

28 New Customers, 11 Mass Media, 8 Multinationals, 2 Ministres, #1 TV Show in the Hispanic Market…in Just 1 Year 5

MyObserver… Your Best Way to Get New Customers!

Buzziness® Principles: Linguistic and Opinion Analysis

Well yes, but I think it’s going to

be WORTH it

I hope that he won’t end up by

not being WORTH it

✔ ✖

Yes!!! He’s a f**king good

president ✔

I think he’s cool!

✔ I like him …..

‘Cause he’s more clear than XXXX ✖

✔

President xxx declares himself

against CORRUPTION

✔

It’s about time because xxxx has always been

under suspicion of CORRUPTION

✖

IDENTIFYING THE LANGUAGE

British vs. American English

Spanish (Spain) vs. Latin American Span.

Portuguese (Portugal) vs. Brazilian Port.

Slang or Specific Vocabulary (i.e. Pharma)

IDENTIFYING THE BRAND

Orange (Company) vs. Orange (Fruit)

Apple (Company) vs. Apple (Fruit, Street..)

Cameron (Politician) vs. Cameron (Dtor.)

Microsoft, MS, MSFT, Micro…

ANALYZING THE OPINION

When someone is really talking about me

What is really saying about me

Who do I compare with

Where and How…

Buzziness® Principles: Environment Understanding

WHERE TO LOOK FOR

All Internet with No Limits

Understading all 2.0 Sites and their Characterict.

Clasiffying and Rating each specific Environment

Maximizing Resources based on Type & Potential

WHAT TO ANALYZE

Real Company Presence vs. Buzz

Maximizing all Company´s Resources

Specific Priorization Areas

Strategic Plans, Immediate Results

ECHO SIZE & DISTRIBUTION

Key Players Identification

Perception and Follw-Up Analysis

Offer & Content Best Practices

Understading the Real Impact

Social Networks

Twitter

Blogs Forums

Mass Media

2.0 Webs

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3%

10

%

18

%

25

%

33

%

40

%

48

%

55

%

63

%

70

%

78

%

85

%

93

%

10

0%

Total Acumulado

Social Networks

Twitter

Blogs Forums

Mass Media

2.0 Webs

Buzziness® Principles: Providing a Unique Business Value

CUSTOMIZATION

Different Customers Needs & Characteristics

Unique Vertical Sector and Environments

The Opportunity is diferent based on the Objective

KPIs to be used by the Entire Organization

CLASSIFIED & SEGMENTED INFORMATION

Acvtivity and Type of Company and/or Site

Content/Comment by Competitor

Potential Opportunities/Threats

“What you see..and What you can´t…”

GUARANTEE OF SUCCESS

Customer can check the Source

Open Dictionaries

Warning System

Customers always want deeper details…

RELIABILITY

Buzziness®: Comparision with other Online Measurement Tools

FREE CRAWLERS

ONLINE REPUTATION

(Aut)

ONLINE REPUTATION

(Man)

SEMANTIC ENGINE

BUZZINESS®

Specialization/ Multi-Dictionary

Learning/ Segmentation by Language

Active Listening Mode

Identifies actions derived from Opinions

- - - ✔

- - - ✔ -

- - - ✔ -

- Terms Terms Three Unique

Vis

ion

-

Reliability/Success Ratio

Coverage 2.0 Partial Partial Partial Total

35%

Partial

30% 40% 45% 97%

Media Stratification / ECHO

Measurement/ KPI’s

OffLine Integration

Business Driven

Business

- - - ✔ -

- - - ✔ -

- - - ✔ -

Act

ion

Standard Standard Standard Standard

An

alys

is a

nd

D

eci

sio

n

Opinion by Opinion

Customised

Complete (no sampling or extrapolation)

- - ✔ ✔ -

- - ✔ ✔ -

✔ ✔ ✔ - -

Buzziness®: Who and How Companies are using it

Competition Commercial Offer/Services Consumer Assessment

2

1

Technology

TYPE OF PROJECTS

Examples of Customers

Perception Analysis regarding Manufacturers´ Distribution Channels

Products Observatories: Usage, Satisfaction, Needs, Dissapoitments with the Brand…

3

Product Analysis and Alternatives Solutions for Existing Drugs

2

1

Health/ Pharma

Key Influencer Identification (People, Media & Organizations)

Knowledge and Understanding of Diseases by Type of Target (Physicians, Pharmaceutical and Patients)

3

Analysis of Future Customers Requirements for Marketing Campaigns

2

1

Bank/Insurances

Effectiveness Analysis for Sponsorships and Promotions

Brand Opinions Measuring and Tracking based on their Sales and Marketing Efforts

3

Market Researches by Product and Category

2

1

Multisectorial

Measure of the Impact for each Marketing Campaign

Evaluation of Specific Events that have led into a Crisis for the Company and also a Customers and Image loss

3

Buzziness®: Languages

Availability

English (UK and US) Spanish (Spain and Latin America) French Portuguese (Portugal and Brazil) German Others….

Would you like to meet us and find new Market Opportunities?

Pls, just send an email to:

Carlos Gómez, International Div.

uk@myobserver.es

www.myobserver.es/english

@myobserverUK

Buzziness

Guidance - MyObserver