myspace
DESCRIPTION
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Options of MySpace
Chris TraendlyFrank Zemick
Xinzhou Du (Portia)Xinxian Ni (Eva)
The LARGEST online social network by late 2007
Experienced phenomenal growth Continued to add new features and
innovations
About MySpace
Facebook releases its Facebook Platform MySpace had to respond to the Facebook
threat. Two options:
(1) Build our own proprietary platform(2) Join OpenSocial
Current Situation
Advantages of developing Myspace’s own platform in-house
More secureDifferentiationHuge uncertaintyQuestion
Discussion Points
Information is more secure with creation of own platform
Joining Open Social may pose a privacy risk
More Secure
Differentiate itself from Google with creating their own platform
Not be held to Google’s restraints Provide a better fit with My Space’s
specific requirements
Differentiation
Huge uncertainty with what Google’s Open Social platform would look like
The possibility of months before decisions would be made
The possibility that the platform would not materialize at all.
Huge Uncertainty
Q: Has money to cover the costs?A: Fox Interactive turns annual profit;
MySpace revenue to top $800 million in fiscal 2008 (Larry Dignan)
News Corp loses $6.4 billion, but MySpace revenue is flat in 2009 (Janet Thaeler)
Question
Disadvantages of entering into Google’s OpenSocial platform
OutsourcingOpen sourceHuge costs
Discussion Points
There is a possibility that the company’s valuable corporate data may be under the control of the outsourcing vendor.
Outsourcing
Applications designed for OpenSocial would work without any major modifications on any other site that joined the project, including competitors such as
Open Source
My Space will incur huge costs to develop their own platform.
Huge Costs
My Space utilizing in-house development they will make use of various methodologies.
Conclusion
Thank You