Mystery Inc. Creative Solutions using CRM

Problem Solving Model

ICT Program

Step 1 – Identify and Define the Problem

What is the main problem?

Increase Enrollment Numbers

Create Awareness

Step 2 – Analyze the Problem

What solution is currently in place?

Word of mouth

Survey Data

Seminars

Advertising on UW-Stout

Step 3 - Identify Possible Solutions

Solution 1 - Advertise to High School Students

Solution 2 - Incorporate Social Media

Solution 3 - Target Continuing Education Students

 

 

Step 4 - Select and Plan the Solution We chose Solution 2 – Incorporate Social Media

Pros: Facebook has over 1 billion users Large Reach Good Analytical Tools

Cons: Facebook Ads are not free

Step 5 - Implement the Solution Collaborate with group “Off in the

Corner” – They will create an ICT Group

Get Faculty/Staff to fill out Marketing Request form

Create ICT Facebook Page

Step 5 - Continued

Sample Facebook Ad

Step 5 - ContinuedAge  Gender  Location Interests  Schools18-25 Male Menomonie, WI + 50

milesEau Claire, WI + 50 milesRice Lake, WI + 50 milesHayward, WI + 50 milesMadison, WI + 50 milesMilwaukee, WI + miles

Technology>Computers>...

 

18-25 Female Menomonie, WI + 50 milesEau Claire, WI + 50 milesRice Lake, WI + 50 milesHayward, WI + 50 milesMadison, WI + 50 milesMilwaukee, WI + miles

Technology>Computers>...

 

18-45 ALL WisconsinMinnesota

Technology>Computers>...

CVTC, WITC, ITT Tech, Western Tech, WCTC, Anthem College, Bryant and Stratton College, Gateway Tech, Madison Area Tech, Northeast Wisconsin Tech, Northcentral Tech, Southwest Wisconsin Tech, Madison Area Tech, Nicolet Area Tech, Milwaukee Career College, Lac Courte Oreilles Community College, Fond du Lac Tribal and Community College, Anoka-Ramsey Community College, Anoka Tech, Central lakes College, Century College, Itasca Community College, Inver Hills Community college, Ridgewater College, South Central College, Minneapolis Community and Tech, Lake Superior College, Rasmussen College, Milwaukee Area Tech, Alexandria Technical College

Step 5 - Continued

Step 5 - Continuedwww.wufoo.comUsername: mysteryinc3@gmail.comPassword: uwstout123

Step 5 - Continued

Here is a sample of the output data created by the Wufoo Form

Save the file to your desktop or another folder of your choice.

Step 5 - Continued

Step 5 - Continued

Choose the file that you wish to import.

Step 5 - ContinuedUnder Delimiter Settings – Change Data delimiter to NONE.

Step 5 - ContinuedIf this is the first time importing data, Choose the Default(Automatic Mapping) option

Step 5 - ContinuedSelect LEAD for the Microsoft Dynamics CRM Record Types

Step 5 - Continued

Step 6 - Evaluate the Solution

Does the solution solve the problem? The potential is there Full implementation won’t happen till Fall of 2015

Auditing and Evaluation Facebook analytics CRM Reports Communication with ICT Program Director