mystery of the fallen angel
TRANSCRIPT
Feasibility Study:
Mystery of the Fallen Angel A story of the unfinished pigeon’s church
As a tourist attraction in Borobudur, Central Java
By Widodo Heru Santoso Retail Business Professional, Branding and Channel Marketing
Hospitality and Destinations Enthusiasm
Y: [email protected], G: [email protected]
L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1
T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru
INTRODUCTION Tourist attractions are regarded as a key component to a destination and driver of the visitor and the market to visit a place as tourists. Therefore an attraction is an important element in the tourism system and stimulator to a region and country development in tourism sectors. Indonesia is a land of millions attractions, a country full of rich culture, natural beauty, thousands of islands, historical places, traditional heritages, warm peoples are truly potential as a single destination giant. According to the World Travel & Tourism Council (WTTC) stated Indonesia's tourist sector recorded the highest growth of all G20 economies with a contribution of 8.4 percent to the nation's economy with the economic effect 2014’s report said Indonesia recorded double digit growth in both international and domestic visitor expenditure, with 15.1 percent and 7.2 percent, respectively and predicted the contribution of tourism to Indonesia's overall economy in 2014 would grow to 8.1 percent.
"Indonesia is experiencing fast economic growth; its growing middle class travels a lot for business and leisure purposes , there had been a high increase in the number of foreign tourists visiting the country, which had contributed to the nation's foreign exchange.," WTTC president and CEO David Scowsill said on Wednesday as quoted by kontan.co.id. Meanwhile, the contribution of this sector to labor, whether directly and indirectly, was 226 million jobs or 8.9 percent of total workers. [1]
Central Java Province is one of total 33 Indonesian provinces’, located exactly in the middle of Java Island. It borders with West Java Province in the western part, while in the eastern part borders with East Java Province. On the part of the southern side lies also the province of Yogyakarta Special Region. And Central Java is one of the Indonesia tourist destination areas, that offers various tourist attractions, Javanese cultures, beauty nature, historic places, creative peoples, give this region a rich culture and interesting to local and foreign visitors. This is also the place of the famous Javanese Buddhist temples of Borobudur.
Borobudur is Central Java masterpiece attraction’s, a Buddhist stupa and temple complex dating from the 8th century at the peak of the Sailendra dynasty in central Java. The construction is thought to have taken a period of 75 years, and completed in about 825 A.D., This is one of world's truly great ancient monuments, the single largest Buddhist structure anywhere on earth, and few who visit fail to be taken by both the scale of place, and the remarkable attention to detail that went into the construction. Set as it is in the heart of the verdant Kedu Plain, the backdrop of mighty active volcanoes only enhances the sense of awe and drama. Following the Anglo-Dutch Java War, Java was briefly under British administration from 1811 to 1816. The British governor was Thomas Stamford Raffles (the founder of Singapore), and he took a great practical and academic interest in the history of the mystical island of Java. On a tour to Semarang in 1814, he was informed about a huge ‘lost’ monument deep in the jungles near Yogyakarta, and he sent a Dutch engineer to investigate. It took two months to clear the jungle and partially reveal the amazing monument, but it was not until 1885 that the complex was unearthed in its magnificent entirety. UNESCO formally listed Borobudur as a World Heritage Site in 1991. Since then, the profile of Borobudur has increased enormously, and it is now a major international tourist attraction. Its statues, reliefs and stupas have spawned millions of replicas which adorn properties worldwide. [2]
The Mystery of the Fallen Angel is an old building which formerly was built as a church but now become an unused building and become an interesting attraction to local people for its unique design and a popular for photo spot to domestic tourist. This church is located on a hill in Gombong Village, Karangrejo, Borobudur Region, Magelang Regency or just 4 km away from the Borobudur Temple. This proposal is for developing tourist attraction as a decision whether this popular property is feasible to be developed as an attraction and can bring the local communities of Karangrejo economic benefit from tourism and an alternate supporting attraction to the great Borobudur temple. OBJECTIVES OF FEASIBILITY STUDY The aim of the study was two-fold: • To determine the feasibility of the prospectus attraction; and • To identify the opportunity and potential that would be required in order to ensure the effective planning attraction can be created as a popular alternate tourist attraction. Objective:
1. To assess the sustainability of the property with SWOT analysis and development of operation and organization management.
2. To provide baseline information for preliminary price structure, revenues, investment development expense.
3. To see the community perceptions, expectations and benefit from this attraction. BACKGROUND OF THE FALLEN ANGEL The History This Fallen Angel building was built about 20 years ago, precisely in 1994 and was originally built to provide a service for people who left by the family of drug abuse, delinquency then the Catholic community provide this building to repair of their faith by the donors of Mr. Daniel Alamsyah, an Indonesian Chinese who is married to local villagers. He built this building after getting a dream and met the Holy Spirit telling him to build a building on the hill as a place to serve the God. Rhema Ministry started the year. 1994, by Mr. ev. Daniel Alamsyah in fulfilling God's call, to build a House of Prayer for the support and prayers for God's people Counseling and in 2007 established The Institute of Educational and Social Services or called The Rhema (or Rhema Ministry) [4] There were several subsequent stories saying that the cause of the continuation of this unique building such as:
1. Lack of funds halted work on the condition of 80% before so because at the time of its construction occurred in the impact of the financial crisis in 1997.
2. At the time of its construction there were many visitors from outside the village and city of Magelang and pray so it makes the local people disturbed and asked discontinued these activities included stopping development because they made without any permit and legal documents and as a result the church construction was stopped.
3. Early development is said that this unique building will be built as a hotel but the local people noticed that this place is a place for religious rituals and so they reject it.
After construction was halted and abandoned buildings and forgotten until then by some students who do trekking in the area found the building and up load it to social media then this unique building began known among tourists, especially domestic and local tourist. The increasing numbers of visitors and lack of clarity in information of the building then raises a lot of speculation and mystery. Design of the Building There are many stories of this building, for the first see people may be said that the shape of this building is like a chicken that was hatching eggs, although according to owner Daniel Alamsyah saying that the shape of this building is a divine in his dream describe the presence of the Holy Spirit on the hill and this Holy Spirit is represented (symbolized) in the form of a pigeon, so the design of this building is in the form of a white pigeon.
Initial shape of the building during the development vs. current conditions
For most people in the surrounding buildings are named with the many different versions of terms such as:
1. Chicken Church 2. Pigeon Hill’s 3. Banyak Angkrem 4. Pigeon Church 5. Manukan Church 6. Rhema Hills
The Attraction The Fallen Angel’s unfinished building as a tourist attractions is one of the most unique attractions for tourists, because it creates curiosity visitors to visit and find out the cause of a failure or why the building have not finished, and a building like this church has a unique design and shape which also create more interesting story plus the location of the building has a magnificent views of mountains around the building. This unfinished building has an estimated length of about 70 x 40m with a shape that 'similar' to Spink in Egypt, but here with the shapes of a pigeon but unfortunately not well maintained buy yes its still look majestic. This building has 2 floors:
1. First Floor: there are some rooms also not completely finished and there are still room that has not been made, looks like there are rooms with shower facilities, sleeping room, and some of the room is dark, some have a unique design such as room with labyrinth in a different shape. There are a total number of 15 rooms and 3 bathrooms, and a downstairs look rather muddy, spooky and a lot of bats, about 60% below it resembles the basement floor are covered with soil. The stairs up to the second floor is located at the back of the building. In addition to the first floor there is a balcony with panoramic mountain overlooking the panorama of Mt. Sumbing. Because abandoned, the building was the target of vandalism, thereby reducing its beauty. [3]
2. The Second Floor: has a form of a spacious room with no room divider, it might be used as a hall or church to pray with 8 pillars but 5 of them are collapsed in the ground and on top roof of the building there is a cross shape so that light can enter and people inside the building can see the blue sky from inside the building. On the left and right wall there are windows with flowers ornament and the head of the ‘bird’s’ there is a small loft that can be used as a watching tower and from this attic and windows people can see the beautiful Karst of Mt. Menoreh and Mt. Sumbing
From outside of the buildings at the neck of thee pigeon we can see ornaments which made of blue and green tiles around, and the beak and neck there are also ventilation holes for light and the breeze. Currently buildings are mostly shrubs, paint was peeling in most of the outside of the building, un appropriate graffiti, nudity images are found, scattered garbage make this building need more attention. Most of the people say some tourists make this place as a bawdy, and some also made to hunt ghosts, as some of local people near the building said that there are spirits around buildings. This building has 3 entrances:
1. The Right entrance; straight to the first floor (now closed)
2. The Left entrance: straight to the upper floor (now closed)
3. The Back entrance (open) facing to the north.
Draft by Spartan
Many tourists who love to visit this place because:
1. The building is unique (as a photo spot) 2. The urban legend (stories) of the building 3. The view from the top of the building is magnificent 4. There is no admission fees 5. The location is close to Borobudur Temple (20 min drive or 5 min. walk from Punthuk Setumbu
the hill popular for watching the Borobudur sunrise).
Currently estimated at a minimum of around 30 domestic tourists come to see this unique building and during holidays and weekends could be even more visitors coming. Because the location of the building on the hill, and from outside the building tourist can also looks at the beautiful green scenery of the scenic hilltops of Suroloyo mountains. Local community and the attraction Currently for most local people who live around these buildings located, has not been considered seriously as a tourist attraction, and let the building area is only used as a children's playground. Only a little people whose their house near the building are starting to realize the number arrival of tourists and began to start and offer services to the tourist by providing;
1. Guide service to bring the visitor to the site and tells the history of the building (cost around Rp. 20,000 / guide)
2. Provide parking services for tourists who want to put their motorcycle or car, due to go to the site must be reached on foot or trekking. (cost around Rp. 2,000 / vehicle)
3. Motor trail service (ojek) for tourists who will visit the building but lazy to walk (cost around Rp. 25,000 vv.)
4. 4 Providing food and drink stalls near the parking lots.
SITUATION ANALYSIS Location The Fallen Angel, is huge, mysterious building that is shaped just like a pigeon, is located not far from the Borobudur Temple, is only about 2,5km or took approximately 20 minute drive by private car. This building is located in the Gombong Village, Kembang Limus area, in the District of Borobudur, Magelang Regency, Central Java Province and was located on the hill known as Bukit Rhema. From Borobudur by car to the location we can see the Pigeon building along the way to the Gombong village, this Rhema hill is located at the foot back of the Karst Menoreh,
Location of the Fallen Angel from Jogya and from Boorobudur Temple.
Or you can also get to the building by a footpath with a bit of trekking from Puthuk Setumbu to Rhema
hill. But if you don't feel like walking as the first option –walking from Puthuk to Rhema hill and couldn't
actually find the hill after an hour of exhausting trekking–, you could actually take your vehicle from the Puthuk Setumbu parking lot to Gombong village that is only a km away. All the vehicles must be parked in the house of the locals of Gombong village and you have to climb the hill for approximately 20 minutes. The road was rocky with 60 degree slope to climb. Rhema hill has GPS Location: 7°36′20.21″S 110°10′49.93″E, is a part of the Punthuk Setumbu hill’s and located on the east side with a height of about 400m and the slope of the peak around 60 degrees so can only be reached by foot or by trail motorbike. From the hills of Setumbu Puntuk to the building only taken about 15 minutes' trekking with the beautiful natural scenery, group of bush and stones trekking paths. Supporting Attraction (Inventory of tourism products within the attraction) There are few attraction that tourist can visit near this building such as:
1. The Puntuk Setumbu hills; is a hills known as the attraction to see the magnificent sunrise with Borobudur temple background with the mountains.
2. The hanging bridge with double steels wired near the Gombong village. 3. Kebonsari village for bamboo handicraft is also located near and can be reached for 5 minus by
car.
SWOT ANALYSIS
Issues and Challenge Issues and challenges In order to develop this Fallen Angel unique building in Borobudur, we must include a strategy to develop the capacity to seize opportunities, resist adverse external factors, tout the assets of a product, and offset its weaknesses. The following strategies are designed to contribute to the success of the product.
1. Local community participation; make them to understand how this attraction can increase the local tourism product and attract visitors.
2. Create a local innovation on how to make a better and suitable product to support this core attraction with such as batik painting attraction, bamboo handicraft, local life attraction, and many more.
Strength Weakness
The attraction is popular among local youth and
tenage
No one both local people and organization manage
the site
Popular as new destination in local social media The building may have risk of fall down
Near the Borobudur Temple which the most popular
attraction in Central JawaVandalism, dirth and dark
This area in known as favorite destination for sunrise No proper and offial information of the attraction
Cheap and no admission fees to enter the siteNo standard and proper basic facilities such as toilet,
sigh board, etc.
Opportunities Treats
Grow number of domestic and foreign tourist to
Borobudur
Short of time of the visitor as at the Borobudur offer
many attraction from temples, cultural, heritage and
many other
Trend for unusual destination try to be differentMore attractive attraction such as over 20 Tourism
Village near the area
Increase number of wealth people who interest in
travelling to a new encounter (attraction)
Political situation of Indonesia that will impact in
national economic situations
An additional attractive attraction after vsisiting
Borobudur
Easy access from the main road to the location
Inte
rnal
Fac
tors
Exte
rnal
Fac
tors
SWOT: Strengths, weaknesses, opportunities and threats
The attraction can not attract tour operator or tourist
due to no attention and security issues of the locals
3. Develop local management which include all stake holder such as local government support, chief of the village and the youth and local businessman to get involved in developing the attraction
4. Understanding the tourism and hospitality it’s for better social and economic with minimum negative impact to local culture and environment
5. Training to the local on how to promote and develop the product so this attraction can be develop and sustain in bring the prosperity of the village.
MARKET EVALUATION Current Market Analysis The opportunity of the tourist market to this attraction is very large, as the attraction is located very near from the Borobudur Temple, so market is not a big issues to for developing this attraction. According to the management of Borobudur Tourism Park in Magelang, Central Java targeted the number of visitors in 2014 is3.5 million. That number increased by 5% from the previous year's.
Deputy Head of Unit Operations I Borobudur Tourism Park, Mr. Aryanto Hendro said, the target figure was exactly 3.5319 million people. Consist of 3.2635 million domestic tourists and 268,400 foreign tourists. "The target is increased by about 18 per cent of the target in 2013, an increase of approximately five percent of the actual visitors in 2013," he said, Wednesday (15/1). He said the number of visitors Buddhist temple in the world largest in 2013 reached 3,362,061 people. Consists of 3,145,846 foreign tourists and 216 215. "The number of visitors exceeded the targets we set in 2013, which is as much as 2.99 million people," he said. [5]
Target Market Our target markets are, in order of size, is domestic tourist, especially youth market who live not only in the area surround but thru whole Indonesian market. Since the building is getting popular in social media therefore it must be branding as a mysterious attraction with a few positive urban legend history to create more attractive story telling. As according to the data from the above Borobudur officer that more than 91% of the tourist coming to Borobudur and it is surrounding area are domestic tourist. Even though the opportunity for the domestic tourist is big but do not forget that this building can attract foreign tourist since many foreign tourist already know that Indonesia is the biggest moslem country with huge tolerate within the community buy still can be found a situation where tolerance is not always works well and this situation can create an interest for the foreign tourist to visit and understand the situation. Trend The global technology development is very fast social media bring a new level of information where people can chose which story and news they want to hear, read and know. If something become a tending topics in a social media so the news spread even bigger, and so this unique building can is
created and founded thru social media where this trend can bring the positive opportunity in sustaining this as an attraction.
There are a few world trends in local tourism: General trends 1. International tourism is expected to grow only moderately in 2011 (3 to 5%). 2. Preference will be shown for multi-destination trips, group tours and independent travel, among
others. 3. Standby travel is gaining popularity: easy planning, quick transactions, bargain hunting. Consumer trends 1. Multi-generation family vacations are popular. 2. Popularity of social media. Travel trends 1. Cultural tourism: Travelers want to experience local cultures and even meet with local artists
working in various disciplines and experts working in various areas of interest. 2. Frequent specialized requests from consumers will mean that a great many travel agents and
tour operators will likely visit. 3. Educational travel for increasingly active tourists. 4. Experiential travel for families. Families want to expand their horizons and learn about other
cultures. 5. Niche travel for tourists who want specialized itineraries that match their interests. Product trends 1. “Last chance” tourism to destinations in danger of disappearing in the not-too-distant future
due to climate change. 2. Dark tourism, Urban Legend tourism, Polar tourism. 3. Interaction with locals: Growing trend among consumers to seek out authentic experiences and
interact with locals. [6] PRODUCT DEVELOPMENT Developing a better story telling of the attraction will deliver a visitors experience and help create value for existing products and services. The experience is intended to inspire visitors in keeping with their values, awaken their senses, touch them emotionally, stimulate their minds, and make sure they take back memories and knowledge that will make them feel a special connection to the building, the community, or a cause. A local community tourist development is the most important process in developing the tourism industry in the area, by creating this organization there will be a communication with local government and community to support the program. Then creating a mutual partnership among stakeholders to set the goal and mitigate the possible risk that might occur during the attraction development progress.
Among the criteria that determine the success of a tourism product, authenticity continues to top the list. According to Ian Yeoman, an experience qualifies as authentic if it is:
1. Ethical: the experience is founded on the principles of community involvement, sustainable development and ethical consumption.
2. Natural: the tourism product is a natural phenomenon and is therefore quintessentially associated with the destination or region.
3. Honest: the experience delivers on promises. 4. Simple: the experience is beautiful and believable when it is free of complications. 5. Beautiful: authentic destinations have a beauty about them, whether they offer a unique or
magnificent view or create a sense of place or the feeling that the experience cannot be copied because it belongs in that place only.
6. Rooted: authenticity has some sense of the past which is rooted in the destination of the community.
7. Human: the experience is something that is living and brings tourists in contact with people such that they experience something that is local and real. [7]
Theme-Story Telling of the Attraction Theme can create an image and picture of the attraction, and a story telling will bring more interest and curious to make a visitors willing to visit. Putting a theme to an attraction consists in bringing out its various components and grouping them under a unique concept. In this way, visitors are invited to enter a different world, a world that will solicit greater emotions. In particular, they offer more entertainment. This strategy is being used increasingly in tourism to make a value, a differentiation and stand out from competitors. The theme and storytelling therefore is what links the attraction with its potential resources of the natural and local environments, activities and services. Applying a theme must therefore take into account effective logistics and the need to organize activities and services and whole must be packed in a proper and effective communication such as brochure or leaflet of the attraction. Thanks to its social media popularity for the local tourist surround, this will create attributes and icons, then will create visitors a positive perception of this Fallen Angel building, regardless of their point of views or perception. Applying a theme or storytelling to this building will definitely complement the area’s established attributes as well as the heritage and history of the local community in the territory. This will strengthen the brand, reputation and appeal of the offering for the attraction, while at the same time offering a unique experience—an experience that will transform them to another world. MARKETING STRATEGY Marketing Strategy The marketing strategy for marketing the Fallen Angel focused on target to domestic markets (domestic tourist from Jogya, Magelang, Semarang, and major cities in Java) and the whole tourist who visiting the Borobudur Temple. The marketing strategy also combines strengths, such as the attraction mix, local culture, community activities, in terms of arts and culture on the one hand and entrepreneurship and product innovation on the other such as handy craft. The strategy also focuses on the strengths of the Fallen Angel‘s partners in the tourism industry such as make this attraction in to the local tour of the travel agent and tour operators. The marketing strategy for the Fallen Angel is focused on creating identity and branding, distribution and promotion channels for the offering. The marketing strategy for the attraction must be made in stage such as in 5 years stages of development with the parameter of:
1. Increase the number of domestic with minimum by 10% increase over the last years 2. Increase average spending per visitor 3. Diversify and create a mix attraction and create the existent attraction as core attraction to the area 4. Encourage local community to participate and take benefit from this tourism such as providing
restaurant, souvenir shop, guiding service, and many more 5. Possible to develop community or village guest house or camping to the tourists to lengthen their
stay and possible income. Positioning the Fallen Angel as brand will capitalize on the local area’s current reputation and image with value added in the form of the urban legend or unique’ s legacy. It will therefore be necessary to introduce an element in the brand that could be based on storytelling from the past and present and re- enactments of the area’s history. The theme of the offering—and its value added components—will have to be taken into account, from the product development stage to the time it is put on the market. A Multimedia tools (videos and travelling art exhibits) to support the already popular social media of this building will increase the initial positioning and possibilities to reaching the target markets plus this multi media will become a funnel of communication to the market to see the beauty and the history of the fallen Angel to create an experience for the visitor and willingness to visit the attraction. It will be possible to use both multimedia tools to promote each cultural tourism product; their use need not be restricted to either. Still, the short video should be used to promote the “Fallen Angel Package,” whereas the travelling art exhibit would be produced with the objective of promoting the “Mixed Connection.” Both tools should be developed using the attraction and community resources. Media coverage, articles in national and local newspaper, specialized magazines, articles and ads in in-flight magazines, and representation at travel and tourism fairs, travel agency and region tourist attraction brochures must be made to promote the attraction. Invite local and national TV, travel blogger will help in increasing the awareness of the Fallen Angel building. When the time comes for a business plan of this Fallen Angel as a well manage tourist attraction, it will be necessary to identify the tools that will be used and the partners that will be consulted to measure the results of the marketing strategy. This will help to fine-tune targets and tweak the products and marketing strategies as needed to make sure the return of the investment. Fallen Angel Tour Itinerary (Snap Tour: 2 hours Max)
1. Visitor arrival at the Lobby (a Warung created as a lobby reception), where visitors can park their vehicles.
2. Then a local guide will assist the visitor to a short trekking to the Fallen Angel building’s then explaining the history and the local legend
3. The guide will also show some of the best photo spot for visitor souvenirs 4. After an hours tour then bring the guest back to the Lobby, end of Tour.
Fallen Angel Tour Itinerary (Halfday Tour: 4 hours Max)
1. Visitor arrival at the Lobby (a Warung created as a lobby reception), where visitors can park their vehicles.
2. Then a local guide will assist the visitor to a short trekking to the Fallen Angel building’s then explaining the history and the local legend, guide will also show some of the best photo spot for visitor souvenirs
3. After an hours tour then bring the guest back to the Lobby, and proceed to visit the Hanging Bridge then the Bamboo Handicraft village at Kebonsari.
4. Leave Kebonsari, end of Tour. INVESTMENT AND REVENUE Investment and capital needs Capital needs for this product are medium for an attraction which already known for certain visitors, as the infrastructure already exists. It essentially entails the cost of permits, developing additional infrastructure to meet the tourist requirements and hiring and training employees. Below are preparatory work and estimated investment requiring:
A local tourist organization that can be made and handling this project need to be subsidize by local government or with community investment or join with investor to fix up all the necessary work. Price The admission fees for Indonesia tourist visiting Borobudur Temple is Rp. 30.000 and if the Fallen Angel charging approximately 1/3 of the Borobudur admission this will make people who visit the temple willing to see the building which offer cheaper price, and the price for admission fees is Rp. 10.000/person with children given 50% discounted price.
Activities Cost Estimate Base Estimated Cost (investment)
Negotiate agreement with the owner of
the building
Renting for min. 10 years as exchange
function to tourist attraction
(20.000.000/year) 200,000,000
Negotiate agreement with the government
for legal standing and permits
Administration and permits fees to
government (2.000.000/year) 20,000,000
Building renovation (secure for demages,
ruins, and lightning)
Wages and material, electricity connection,
diesel (20.000.000/year) 200,000,000
Cleaning up and garden development at
the area
Plants (flowers) with traditional indonesian
fruits and flowers (incl herbs) with
1.000.000/year 10,000,000
Fences and ticket check counter Wall fence with iron 6.000.000/year) 60,000,000
Amenities infrastructure (toilet, trash bins,
rest chairs, photo spots)
Equipment (facilities) with cost
5.000.000/year 50,000,000
Information facilities (attraction map,
booklet)
Sign board and booklet printing cost
(2.000.000/year) 20,000,000
Operation and management team (6
persons)
Wages for the person assigned and salary
(156.000.000/year) 1,560,000,000
Marketing and Communication (flayer,
video production, website) Marketing cost (4.000.000/year) 40,000,000
Total Capital costs 2,160,000,000
Capital Investment Cost for Developing the Fallen Angel's Building as an Atraction
Within the above investment if we calculate according to min 2% of domestic tourist who visit Borobudur Temple also visiting he Fallen angel so there will be approx. 2.300.000 domestic tourist visiting Borobudur in 2013 x 2% so it will become 36.000 local tourist and if we give them charge for admission fees Rp. 10.000 so the income will become Rp. 460.000.000,- or estimated with ROI less than 5 years. Viability conditions In order to be viable, this attraction would have to be engage and provided by an existing business that already popular such as Borobudur temple, additional income can be created by providing parking charge with proper management, guide fees in extra cost, space rental for restaurant and souvenir shop. Then additional package attraction can be offer to visitors to give a total attraction not only a single Fallen Angel building but also other attractions around (see half day tour package). Other program can also be provided such as mid night and camping attraction since the area is also have a magnificent views to see sunrise at Borobudur. To be considered the management should be able to create yearly regular event in conjunction with Borobudur’s event t attract more tourist coming and visiting the Fallen Angel’s building, below is some event held in Borobudur for 2014.
Summary In conclusion, an attraction is something that can create interest to visitors and they are willing to come and pay to fulfill their curios and the attraction is not always created with difficult concept and big investment is a matter how we can see the opportunity and have a vision of developing the attraction to meet the tourist needs with a great ideas and make them happy fun and memorable. We saw that The Falling Angel building is one of the opportunity that can be created as a potential attraction to develop and bring the tourist visiting and at the end can bring benefit for economic impact to local communities in the area. There also seemed to be consensus between both government and local communities together have the responsible to sustain the development and maintain the attraction, which at the end can pave the way for mutual partnerships. Last words, they still would need a market study in order to be able to proceed and assess the mutual understanding in developing rural attraction as a tourist destination or area. References:
1. http://www.eturbonews.com/43805/wttc-indonesia-highest-growth-tourism-industry 2. http://www.borobudurpark.co.id/temple/borobudurTemple 3. https://id.berita.yahoo.com/foto/gereja-ayam-di-puncak-bukit-slideshow/gereja-ayam-photo-
1407826603352.html 4. http://www.bukitmerpati.org/profile 5. http://www.republika.co.id/berita/nasional/umum/14/01/15/mzfbax-pengelola-candi-
borobudur-incar-35-juta-pengunjung 6. http://www.localtravelmovement.com/ 7. Ian Yeoman, The Authentic Tourist http://hospitalitynet.org/news/4307066.html
Pictures of the Fallen Angel:
The Head
The Tail
The Terrace from the outside
The terrace from the inside
The hall at the 2nd floor
Views from the 2nd floor
Vandalism and moss everywhere
Sunset from the Fallen Angel’s