myswimpro investor deck

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MySwimPro Personalized swim training in the palm of your hand. 1 Fares Ksebati (313) 613-4911 [email protected]

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Page 1: MySwimPro Investor Deck

MySwimPro

Personalized swim training in the palm of your hand.1

Fares Ksebati

(313) 613-4911

[email protected]

Page 2: MySwimPro Investor Deck

Problem

2

Limited Access to Personalized Training

♦ Very few swimming programs and instructors available to help athletes achieve goals.

♦ Current fitness platforms are not designed for swimmers.

♦ Personal swim coaches cost $50-100/hour.

♦ Swim coaches are hard to find.

Personal Coaching is Expensive

Isolation of Sport

♦ More than 90% of swimmers train by themselves.

♦ No digital community exists for swimmers to share, compare, and compete.

Page 3: MySwimPro Investor Deck

3

Solution

Select Goal Workout Analytics

Swimmers choose from 8 workout categories, view instructional video content, and track

progress towards goals. Swimmers are 3 taps away from a workout at app launch.

Page 4: MySwimPro Investor Deck

Apple App of the Year

4September 7, 2016 Keynote

Home Page of App Store

Page 5: MySwimPro Investor Deck

5

Watch App

Select Activity View Workout Swim

♦ Launched the world's first swimming app for Apple Watch.

♦ Personal coaching and real-time analytics: HR, calories, pace, distance.

♦ Sync workout to watch - coaches you through workout set by set.

Page 6: MySwimPro Investor Deck

6

Android Wear

Select Activity Workout Swim

Page 7: MySwimPro Investor Deck

Unit Economics

7

Premium Athlete: $99.99/year or $14.99/month

♦ 82% Retention Rate

♦ Cost To Acquire Premium Athlete: $25

♦ Payback Period < 3 Months

iPhone ♦ Avg Conversion Rate: 3.2%

♦ # of Premium Subscribers: 425

♦ Avg Conversion Rate: 1.2%

♦ # of Premium Subscribers: 75

Android

Page 8: MySwimPro Investor Deck

8

U.S. Market

26.3m

9.4m

Total U.S. Fitness Swimmers

Serious Lap Swimmers

1mBeachhead

$100M

$900M

$2.6B

Addressable

Revenue

Swim > 50x/year

Ages 25-44

Page 9: MySwimPro Investor Deck

9

Total Registered Athletes

51,250

102,500

153,750

205,000

Mar

chM

ay July

Septe

mbe

r

Novem

ber

Janu

ary

Mar

chM

ay July

Septe

mbe

r

Novem

ber

Janu

ary

Mar

ch0

2015 2016

Page 10: MySwimPro Investor Deck

10

Monthly Recurring Revenue

$2,125

$4,250

$6,375

$8,500

April

May

June Ju

ly

Augus

t

Septe

mbe

r

Octob

er

Novem

ber

Decem

ber

Janu

ary

Febru

ary

Mar

ch$0

Page 11: MySwimPro Investor Deck

11

Premium Subscribers

110

220

330

April

May

June Ju

ly

Augus

t

Septe

mbe

r

Octob

er

Novem

ber

Decem

ber

Janu

ary

Febru

ary

Mar

ch

440

550

April

0

Page 12: MySwimPro Investor Deck

12

Conversion Rate to Premium

iOS

Android

3.0%

AugJul JunMayApr

1.0%

2.0%

0Sep Oct Nov

4.0%3.5%

3.1%

2.1%

0.9%

0.7%

1.8%

1.3%

0.4%

Featured by Apple

Page 13: MySwimPro Investor Deck

13

Global Engagement

Top 10 Countries

♦ United States

♦ United Kingdom

♦ India

♦ Brazil

♦ Canada

41% of active users are located in the United States.

♦ Mexico

♦ Spain

♦ Italy

♦ Australia

♦ Germany

Page 14: MySwimPro Investor Deck

14

Customer Acquisition Strategy

♦ Discovery: Ranked #1 or 2. Search "swim" in the App Store. Content: Blogging, video, social, media.

♦ Localization and app translation.

♦ Google indexing, deep linking to workout content within app.

Organic

Social Referral

Partnerships♦ National Governing Bodies: U.S. Masters Swimming, USA Swimming, College Swimming.

♦ Major Sports Brands sponsoring content and challenges.

♦ In-app social sharing, feed, friend invite, follow athletes.

♦ Creating sticky experiences through leaderboards, challenges, and competitions.

Paid Acquisition of Premium Subscribers♦ Highest Tested ROI: iPhone Ads on Facebook with $0.53 cost per install = 2-3 month payback period.

♦ App Store Search Advertising in Health & Fitness Category.

♦ Incentivized Premium Subscription: Sponsoring athletes for referring premium subscribers.

Page 15: MySwimPro Investor Deck

15

Marketing ROI Test Metrics

Cost Per Result = Cost Per App Install

Page 16: MySwimPro Investor Deck

16

Competitive Landscape

MySwimPro

Coaching

Wearable

Workout Log

Analytics

Community

Page 17: MySwimPro Investor Deck

17

Financial Projection

Net Income

Revenue

10

2019201820172016

0

5

2020

11.3

5.7

1.1.16.02

($ Millions)

*Projections are displayed to show potential Revenue and Net Income. Any metrics displayed after 2016

are dependent on variables made outside of our control and may not materialize as displayed.

Page 18: MySwimPro Investor Deck

18

6 Months

Product Roadmap

Today 3 Month 12 Months

Social Wearable Community♦ Feed

♦ Follow Athletes

♦ Sharing

Vision: The GLOBAL platform for aquatic health and fitness!

♦ Apple Watch

♦ Android Wear

♦ Garmin

♦ Leaderboards

♦ Challenges

♦ 3rd Party App Integrations

Premium♦ Workouts

♦ Video Content

♦ Analytics

Page 19: MySwimPro Investor Deck

Team

Fares Ksebati

Michael Allon

Peter VanderkaayCEO, Nationally Recognized Coach Advisor, 3x Olympic Swimmer

Co-Founder, Android Lead

19

Adam OxnerCo-Founder, iOS Lead

Advisors: Mitch Thrower (Chairman: Events.com, Triathlete Magazine, 22x Ironman)

Todd Sullivan (Serial Sports-Tech Entrepreneur, Sierra Wasatch Capital)

Page 20: MySwimPro Investor Deck

20

Michigan GreenLight Business Competition

Page 21: MySwimPro Investor Deck

21

Ask

Prior Funding♦ $50k Invested (SAFE) by the Regents of the University of Michigan

♦ $25k Non-dilutive Grant from Innovation Fund of America

♦ $40k Non-dilutive Grant from MEDC (GreenLight Business Competition Grand Prize)

Use of Funds♦ Customer Acquisition

♦ Product Development

♦ Raising $1M

♦ SAFE, $5M CAP: wefunder.com/myswimpro

♦ $50k committed from Invest Detroit Ventures

Page 22: MySwimPro Investor Deck

Industry Acquisitions

201620152014

22

$475m €220m

$20m

$85m

$150m $17.8m Undisclosed

Undisclosed$85m

Page 23: MySwimPro Investor Deck

MySwimPro

23

Empowering Aquatic Prowess For All Swimmers