MARKETING

Multiple Choice Questions.1. Modern marketing is _____________A. price orientedB. consumer orientedC. product orientedD. profit orientedANSWER: B2. Marketability utility consists of ______________A. PriceB. Place, PriceC. Product, Price, Place and ProfitD. Product, Price, Place and PromotionANSWER: D3. A place for buying and selling activities is called ______________A. marketB. marketingC. market researchD. market informationANSWER: A4. Which one of the following statements is correct?A. selling includes marketingB. marketing includes sellingC. selling and marketing are the sameD. marketing not including in businessANSWER: B5. Marketing research is concerned with _________________A. anticipation of productionB. supply positionC. financial problemsD. solution to specific problems of marketingANSWER: Dhttp://grdmcqonline.com/printqp.php?heading=II B.Com (E.Com) [2015...1 of 23 1/20/2017 11:57 AM6. Mercatus means __________________A. buyingB. to tradeC. to assembleD. to sellANSWER: B7. Perfect market means ___________A. prices are not uniformB. product are not identicalC. free entry and exit into market

D. lack of communicationANSWER: C8. The prime object of marketing is __________A. profitB. serviceC. salesD. consumer satisfactionANSWER: D9. Markets are created by ____________A. natureB. economic forceC. business menD. productANSWER: B10. Zero level channel of distribution is also called as _______________A. direct marketingB. multilevel marketingC. two level marketingD. micro level marketingANSWER: A11. Marketing begins and ends with __________________A. consumerB. transportC. priceD. productANSWER: A12. --------- brings about the changes in the ownership of productsA. exchangeB. storingC. promotionD. MISANSWER: A13. ----- is the most fundamental aspect for any merchandise transactionsA. financingB. gradingC. insuranceD. packingANSWER: A14. ---------- plays a significant role in under developed countries, as it is a multiplier of activitiesA. salesB. buyingC. marketingD. productionANSWER: C

15. In evolution of marketing -------- stage was concerned only with mass production of goods.A. production orientationB. barter systemC. sales orientationD. consumer orientationANSWER: A16. In ------stage selling activity becomes the dominate factor, without any efforts for the satisfaction of theconsumer needs.A. production orientationB. barter systemC. sales orientationD. consumer orientationANSWER: C17. According to whom-"market includes both place and region in which buyers and sellers are in freecompetition with one another"A. pyleB. kotlerC. druckerD. clark and clarkANSWER: A18. Marketing emphasizes on ____________A. consumer wantsB. sellers needC. manufactures profitD. retailers marginANSWER: A19. Factors influencing marketing concepts-------A. population growthB. assembling of goodsC. physical transfer of goodsD. scatter of goodsANSWER: A20. ---------- are networks that connect people within a company to each other and to the company networkA. internetsB. extranetsC. bit streamsD. WWWANSWER: B21. when preparing a website, designers should ensure that the site enables user -to user communication.this design feature is known as ------A. context

B. commerceC. communityD. connectionANSWER: A22. when preparing a website, designers should ensure that the site makes effective use of the text, picturesand video. this design feature is known as------A. contentB. communicationC. connectionD. contextANSWER: A23. The exchange value of a good/service in terms of money is ____________A. priceB. productC. buyingD. sellingANSWER: A24. Selling the same product at different prices is known as ___________A. price liningB. dual pricingC. geographical pricingD. monopoly pricingANSWER: B25. The words used to convey the advertisement idea is _______________A. advertisementB. advertisement researchC. advertisement copyD. advertisement budgetANSWER: C26. Fixing a high price for a new product will be called as ------A. price skimmingB. price segmenetationC. dual pricingD. customary pricingANSWER: A27. Brand loyalty refers to product __________A. identificationB. recognitionC. preferenceD. insistenceANSWER: D28. Pricing based on area is called as------A. domestic pricingB. geographical pricingC. skimming pricing

D. cost plus pricingANSWER: B29. Sales management deals with ______________A. salesB. productC. profitD. marketANSWER: D30. When a manufacture sells the same product two or more prices, it is called-----A. customary pricingB. dual pricingC. mark up pricingD. sealed pricingANSWER: B31. Consumer purchasing power is determined by ___________A. salaryB. disposable incomeC. total incomeD. priceANSWER: B32. A group of products that are closely related is called ___________A. product mixB. product lineC. product itemD. product diversificationANSWER: B33. Price and consumption is increasingly servere in ________A. decline stageB. growth stageC. maturity stageD. introduction stageANSWER: B34. Identify the one which is demand based pricing ____________A. target pricingB. mark up pricingC. marginal pricingD. skimming pricingANSWER: B35. AGMARK standardization is given to ----A. industrial goodsB. agricultural goodsC. imported goodsD. consumer goodsANSWER: B36. Product mix is the set of all product __________

A. lines and itemsB. linesC. itemsD. widthANSWER: A37. ------- is the first step in marketingA. buyingB. sellingC. assemblingD. financingANSWER: A38. Transportation creates ------- utilityA. timeB. placeC. formD. storageANSWER: B39. Warehouse creates -----utilityA. placeB. timeC. formD. storageANSWER: B40. Brand is a means of -----A. communicationB. identificationC. packingD. specializationANSWER: B41. Selling is an act of __________A. persuasionB. illusionC. forcingD. communicationANSWER: C42. Price is a -----termA. absoluteB. relativeC. compositeD. standardANSWER: A43. ------------ creates a particular image in the minds of consumerA. brandingB. personal sellingC. gradingD. product planning

ANSWER: A44. The second element to effect the volume of sales is ____________A. priceB. productC. promotionD. distributionANSWER: A45. Anything which possess utility is ------A. productB. finished goodsC. raw materialsD. stockANSWER: A46. ----------- is a group of products that are closely relatedA. product lineB. product mixC. product developmentD. product positioningANSWER: A47. -------- may be defined as the exchange of goods or services in terms of moneyA. priceB. productC. gradingD. brandingANSWER: A48. --------is the high initial of the product at the time of introduction of the product in the marketA. skimming priceB. penetrating priceC. high pricingD. moderate pricingANSWER: A49. ---------- creates a non personal stimulation of demand in advertisingA. pricingB. productionC. public relationD. distributionANSWER: A50. The stage in the product life cycle that focuses on expanding market and creating product awarenessand trail is the ------A. decline stageB. introduction stageC. growth stageD. maturity stage

ANSWER: C51. A __________ is a promotion strategy that calls for using the sales force and trade promotion to movethe product through channels.A. push strategyB. pull strategyC. blocking strategyD. integrated strategyANSWER: A52. Consumer goods with unique characteristics or brand identification often requiring a special purchaseeffort are called-----A. custom productB. specialty productsC. convenience productD. shopping productsANSWER: D53. Which of the following is NOT one of the five stages of the buyer decision process?A. need recognitionB. brand identificationC. information searchD. purchase decisionANSWER: B54. 4p 's of marketing------A. product, price, promotion,placeB. product, price, preference, placeC. product, payment, promotion, placeD. product, price,promotion, publicityANSWER: A55. Advertisement promotes-------A. purchaseB. productionC. salesD. priceANSWER: C56. --------- is a process by which a product is brandedA. brandB. brandingC. packagingD. pricingANSWER: B57. The main principal of cooperative marketing is _______________A. more profitB. increased productionC. normal profit with service

D. low priceANSWER: C58. -------- is a part of the product, which carries verbal information about the productA. labelB. priceC. productD. billANSWER: A59. A___________ is a good offered either free or at low cost as an incentive to buy a productA. patronage rewardB. couponC. price packD. premiumANSWER: D60. Middlemen will increase the-----A. price of the productB. quality of the productC. profit of the productD. time and place utility of the productANSWER: D61. when advertising is reached to the residential place of the people it is calledA. promotional advertisingB. outdoor advertisingC. indoor advertisingD. direct advertisingANSWER: C62. -------- is an element of buyingA. financingB. assemblingC. risk bearingD. customer servicesANSWER: B63. An advertisement copy must have-----A. descriptionB. narrationC. expositionD. reportANSWER: A64. Sales promotion tool includes-----A. appealsB. couponsC. vertical marketingD. price

ANSWER: B65. Standardization includes-----A. estimating demandB. locating sources of supplyC. gradingD. product lineANSWER: C66. The middlemen who do not take any title to goods is -----A. retailerB. wholesalerC. agentD. commission housesANSWER: C67. --------- is allowed in the form of deductions from the list priceA. trade discountB. quantity decisionsC. cash discountD. seasonal discountANSWER: A68. -------- is price at which a retailer sells the products to his buyersA. retail priceB. wholesale priceC. FOB priceD. administered priceANSWER: A69. A method which aims to capture the market and increase the sales volume in known as -----A. packingB. purchasingC. sales promotionD. marketingANSWER: C70. -------- gives a chance to the consumers to compare the products with their substitutes.A. samplingB. contestC. premium offersD. distributionANSWER: A71. ---------is a mass communication of information intended to persuade buyers as to maximize profits.A. advertisingB. salesmanshipC. sales promotionD. personal sellingANSWER: A

72. ---------- and other forms of promotion are supported by a advertisement.A. personal sellingB. brandingC. promotionD. publicityANSWER: A73. ------- are published according to the taste or liking of the public.A. magazinesB. journalsC. newspaperD. special issuesANSWER: A74. -------- is a group of persons, who are experts on various phases of advertising and related marketingareas.A. advertising agencyB. marketing agencyC. promotion agencyD. marketing research agencyANSWER: A75. ---------- influences the buyer to buy a productA. personal sellingB. packingC. priceD. gradingANSWER: A76. Products reach the hands of customers through a number of channels, of that the main channels is-------A. distributorB. wholesalerC. retailerD. agentsANSWER: B77. -------- is a wide term which includes advertising, sales and personal sellingA. distributionB. warehousingC. promotionD. transportationANSWER: C78. An example of agent middleman ------A. brokerB. retailerC. wholesalerD. truck jobbersANSWER: A

79. An example of merchant middlemen ____A. commission agentB. wholesalerC. resident buyersD. factorsANSWER: B80. The wholesaler who don't provide credit and transport facility are called as -------A. cash and carry wholesalerB. limited function wholesalerC. mail order wholesalerD. full service wholesalerANSWER: A81. Services rendered by wholesaler to manufacturer is ------A. acting as an intermediaryB. advice to retailerC. facilitating small purchaseD. to keep varieties of goodsANSWER: A82. A ------- is a promotion strategy that calls for using the sales force and trade promotion to move theproduct channels.A. push strategyB. pull strategyC. blocking strategyD. integrated strategyANSWER: A83. Promotional mix includes ____________A. advertising, personal selling and sales promotionB. advertising,awareness and sales promotionC. advertising, personal selling and publicityD. segmentation, personal selling and sales promotionANSWER: A84. Distributional activities involve decision regarding-------A. advertisementB. channels of distributionC. decision makingD. promotion strategiesANSWER: B85. Assembling of goods means bringing goods to a ----placeA. centralB. marketC. consumerD. seller'sANSWER: A

86. Transport involves ------ goods from their place of origin to the place of their consumption.A. distributingB. collectingC. sendingD. controllingANSWER: A

87. The social aspect of marketing is to ensure------A. priceB. demandC. low price with high qualityD. service goodsANSWER: C88. The type of sales presentation approach that requires good listening and problem solving skills is the--------A. canned approachB. formula approachC. need - satisfaction approachD. critical - thinking approachANSWER: D89. ------- consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics,or behavior who might require separate products.A. product differentiationB. market segmentationC. market targetingD. market positioningANSWER: B90. Market segmentation is --------A. dividingB. targetingC. positioningD. differentiationANSWER: A91. The behavior exhibited by people in the course of purchasing is ------A. seller behaviorB. consumer behaviorC. government behaviorD. purchase behaviorANSWER: B92. The process of subdividing total markets into several sub market is ------A. market fluctuatingB. market positioningC. market segmentation

D. market penetrationANSWER: C93. Sound marketing of a product is depended upon ------A. good productB. better prices

C. consumerD. proper distributionANSWER: C94. -------- goods are meant for final consumption.A. consumerB. convenienceC. shoppingD. specialtyANSWER: A95. --------- is all psychological, social and physical behavior of potential consumer.A. consumer behaviourB. seller behaviorC. manufacturer behaviorD. household behaviorANSWER: A96. A buyer makes a purchase of a particular product or a particular brand is termed as ------A. product buying motivesB. patronage motivesC. selection motivesD. purchase motivesANSWER: A97. A careful study of ----- will facilitate the marketer in determining the size, from, style, colour, packageetc.A. consumer behaviorB. manufacturers potentialC. marketD. market segmentationANSWER: A98. The process whereby individuals decide whether, what, when, how and from whom to purchase goodsand services can be termed as -------A. buyer behaviorB. household behaviorC. product buying motivesD. purchase motivesANSWER: A99. Motives refers to strong---------

A. emotionsB. purchase powerC. needsD. behaviorANSWER: A

100. Buying decision of a customer depends on his------A. attitudeB. promotionC. priceD. productANSWER: A101. A satisfied buyer is a silent ------A. advertisementB. slaemanC. promotionD. target marketANSWER: A102. A consumer chooses an alternative which gives maximum------A. satisfactionB. usageC. utilityD. durabilityANSWER: A103. The buying process begins when a person has -----A. a satisfied needB. an unsatisfied needC. an immediate needD. a future needANSWER: B104. The individual specific behavior in the market place is affected by internal factors -----A. attitudesB. familyC. cultureD. economicANSWER: A105. The external factor of consumer behavior are also called as ----A. environmental factorsB. consumer behavior factorsC. product factorsD. specific factorANSWER: A106. Economics explains that consumer behavior in relation to ------ factorsA. socialB. economic

C. product factorD. specific factorANSWER: B

107. A collection of individuals which influences individual's opinion are called as ------A. reference groupsB. advertising agencyC. manufacturesD. friendsANSWER: A108. Culture refers to------A. needs, motives, perceptionB. wants, search, decideC. product preferenceD. social values, language, customsANSWER: D109. ----- carry their goods from place to place in hand craft and sell them to the consumers at their doorsteps.A. hawkersB. pedlarsC. cheap jacksD. street tradersANSWER: A110. -------- and ------ are the criteria for market segmentation.A. accessibility, user statusB. accessibility, loyal statusC. accessibility, attitudeD. accessibility, responsivenessANSWER: D111. The purpose of segmentation is to ----- the changing pattern of consumers.A. measureB. accessC. identifyD. usage rateANSWER: A112. In ----- the whole market is divided into different geographic unitsA. demographic segmentationB. geographic segmentationC. socio-economic segmentationD. psychographic segmentationANSWER: B113. Division of market on the basis of variables like gender, income, occupation, education are called

as-----A. demographic segmentationB. geographic segmentation

C. socio - economic segmentationD. psychographic segmentationANSWER: A114. A market may be segmented by classifying people according to their enthusiasm for a product aretermed as------A. attitude segmentationB. geographic segmentationC. socio- economic segmentationD. psyshographic segmentationANSWER: A115. Benefits of segmentation------A. reduced scaleB. shifting loyalsC. unknowm marketsD. determining marketing strategiesANSWER: D116. When the consumers are classified on the basis of religion, customs, culture are termed as ------A. demographic segmentationB. geographic segmentationC. socio - economic segmentationD. psychographic segmentationANSWER: C117. Consumers who buy one brand all the time---------A. hard core loyalsB. safe core loyalsC. shifting loyalsD. switchersANSWER: A118. Consumers who are loyal to two or three brands -----A. hard core loyalsB. safe core loyalsC. shifting loyalsD. switchersANSWER: B119. Agricultural products are------A. perishableB. highly pricedC. low quality productsD. heterogeneous goodsANSWER: D

120. Identify the one which comes under service marketing------A. insuranceB. motor carsC. refrigeratorsD. televisionANSWER: A121. ----------- marketing is identifying and serving the needs of consumers living in villages.A. ruralB. agricultural marketingC. retail marketingD. international marketingANSWER: A122. Increasing competition in ------ markets make ----- markets attractive.A. urban, ruralB. urban, retailC. urban, agriculturalD. urban, wholesaleANSWER: A123. The ------ level of urban consumers is high and hence product features have to be changed often.A. awarenessB. educationalC. loyaltyD. satisfactionANSWER: A124. -------- marketing is concerned with the floe of goods and services from urban to rural and vice versa.A. urbanB. retailC. internationalD. ruralANSWER: D125. Reasons for growing rural markets are ____________A. change in rural consumer behaviourB. marketing strategiesC. promotional strategiesD. product mixANSWER: A126. --------- is the final stage of any economic activity.A. retailB. wholeslaeC. brokeringD. fatoringANSWER: A

127. Green marketing-------A. making environmental friendly productB. making more products with natural ingredientsC. make use of more green colors in packagesD. educate marketers about the importance of natural environmentANSWER: A128. ---------- are products bought by individuals and organisations for further processing or use inconducting a business.A. consumer productsB. servicesC. industrial productsD. specialty productsANSWER: C129. The increased ----- has enhanced rural demand for several productsA. incomeB. purchase powerC. awarenessD. populationANSWER: A130. Product specifications like design, price and durability should be in a accordance with the needs of------- masses.A. ruralB. urbanC. producerD. retailerANSWER: A131. Rural India has many fairs and festivals and marketers use these platforms for------A. brand promotionsB. price strategyC. marketing strategyD. formulating strategiesANSWER: A132. Marketing communication in the rural area has to be in ------A. local languageB. press mediaC. national languageD. outdoor mediaANSWER: A133. --------- is where goods are sold directly to consumersA. e-commerceB. retail marketingC. product strategy

D. pricing decisionANSWER: A134. When a product is sold ------utility is createdA. ownershipB. timeC. placeD. transportANSWER: A135. A retailer creates ----- utility by keeping the store open when the consumers prefer to shopA. ownershipB. timeC. placeD. transportANSWER: B136. A retailer by being available at a convenient location, he creates----- utilityA. ownershipB. timeC. placeD. transportANSWER: C137. -------- is the largest global online auction websiteA. e-bayB. alibaba.comC. wal-martD. relience freshANSWER: A138. -------- will be attached to most consumer products, turning ordinary items into smart products.A. RFID tagsB. barcodeC. electronic codedD. electronic tags.ANSWER: A139. The limitations of e-marketing is -----A. th inability to touch and feelB. instant cash paymentC. touch and feelD. immediate deliveryANSWER: A140. -------- is the encompassing term that involves the use of electronic platform-intranets, extranet andthe internet to conduct a company's business.A. e- procurement

B. e-businessC. e-commerceD. e-marketingANSWER: A141. which of the following is not one of the benefits of e-commerce to sellers?A. e-commerce can help to reduce cotsB. e-commerce is a powerful tool for customer relationship buildingC. e-commerce increases the net cost per contactD. e-commerce offers greater flexibility in meeting customer needs.ANSWER: C142. The e-commerce domain that involves business activity initiated by the consumer and targeted tobusinesses is known as:A. business to business - B2BB. consumer to consumer - C2CC. business to consumer - B2CD. consumer to business - C2BANSWER: C143. A ------ is a B2B trading network that link a particular seller with its own trading partnersA. web communityB. bit streamC. private trading networkD. virtual networkANSWER: C144. The type of website that is designed to build customer goodwill and to supplement other saleschannels rather than sell the company's products directly is known as a -------- websiteA. customer serviceB. click-and mortarC. marketingD. corporateANSWER: B145. ---------- is an online advertisement that pops up between changes on a websiteA. borderB. plungeC. boarderD. interstitialANSWER: B146. -------- marketing is the internet version of word of mouth marketingA. viralB. visceralC. virile

D. virtualANSWER: A

147. Websites upon which members can congregate online and exchange views on issues of commoninterest are known as ------A. e-marketingB. web communitiesC. web castsD. virtual communitiesANSWER: A148. What does the following definition refer to? "Achieving marketing objectives through the use of anyelectronic communications technology"A. e-businessB. e-commerceC. e-marketingD. internet marketingANSWER: C149. Using the internet for marketing research to find out customers needs and wants is an example of:A. promotionB. satisfying customer requirementsC. anticipating customer requirementsD. identifying customer requirementsANSWER: D150. Assessing the demand for digital services (the online revenue contribution) is an example of ---------A. awareness creationB. identifying customer requirementsC. satisfying customer requirementsD. anticipating customer requirementsANSWER: D

STAFF NAME: S.DEVI KALYANI