Learning by serious gaming

Learning by serious gamingMytical is a board game in which four teams of

sales reps have to manage their territory.

Mytical focuses on:

Understanding the importance of:

account information

Information documentation, analysis and

Territory planning

Emphasizing the benefits of teamwork and communication

Getting the team introduced to

Process Based Selling and Shared,

Formatted Sales Documentation

Mytical the game

Teams will have to move around the territory drawn on the board, revealing the information about the clients located inside each company. Each company is represented by a tri-hexagon, with a site picture on one side and data about the facility on the other. At each visit an additional Tri-Hexagon is added to the Hospital, to symbolize the increased knowledge.(color of the tri hexagon will be dependent on the client visited:

Blue: Economical Buyer Red: Coach, Champion or User Green: Technical Buyer Yellow Strategic Buyer

When the team’s pawn comes across a customer hex, its information is revealed to the team. ( This simulates a customer visit) The team has to have visited a client in order to be allowed to answer a public tender by the company. And, in order to represent the importance of relationship management, each extra visit to the hospital after the first will increase the chances to get the public tender by 5 % or more depending on the instructions of the Game Master.

Company Tri-Hexagon

Game Played in 3 Turns

Basically, MYTICAL is played in three or four turns, each round consisting of 3 or 4 phases:

Primary Analysis of the Territory

Definition of Sales Strategy

Executing the Strategy: Planning the Route

Answering Public Tenders

During these phases, the game leader may want to intervene as a coach.

Between each turn, a thorough debriefing (T-Debrief) will take place, allowing to identify fundamental lessons on territory management.

Our board is a great country

Tomania is a Country made of 4 districts:

Northland Calivada Wurstland Bottina

North East : Northland

District Capital: Cadillac

Major Cities: Colville Athabasca Fondulac Haida Ottawa

Production: Canned Salted Blue Salmon

Population: 3,7 M

Northland Country information

City Population Clients Established

Fondulac 80 000 IKAE BV 1989

Cadillac 300 000 Baas AB 1970

Colville 100 000 Lovlo AB 1995

Tohono 150 000 Priskrolls AB 2005

Athabasca 80 000 Fjordson AS 1984

Haida 230 000 Electroplus AS 1950

Ottawa 210 000 Nordpetrol AS 1990

West : Calivada

District Capital: Sugar Lake City

Los Diavolos Rosswell Rino City San Antorium Palomares

Production: Beer

Population: 6,5 M

Calivada Country information

City Population Clients Established

Sugar Lake City 60 000 Big Motors 1989

Los Diavolos 300 000 Kadok Inc 1970

Rino City 150 000 Worldcompany Inc 1995

Rosswell 150 000 ACME Tools 2005

San Antorium 80 000 Wonderpictures 1984

Colagrande 250 000 Fantasticplastic 1950

Palomares 170 000 Beachboys Aircrafts 1990

South West : Wurstland

Capital: Wurstheim

Grosskleinheim Oberniderstadt Ginsburg Kimberstadt Klarkhausen Dongingen Niederobernichtratsheim

Production: Sausages

Population: 4,8 M

Wurstland Country information

City Population Clients Established

Wurstheim 60 000 TV Funken 1989

Grosskleinheim 300 000 Binz Motoren 1970

Knibis 100 000 Grossemachinen GmbH

1995

Kimberstadt 150 000 Traktoren AG 2005

Ginsburg 80 000 Immergut Gmbh 1984

Dongingen 230 000 Krundik Electro AG 1950

Klarkhausen 190 000 Ziemens Gmbh 1990

South East : Bottina

Capital: Miracoli

BenzinoQuatro-FormaggiMazzerattiScuderiaPirrelliMastectomiensa

Population: 7,2 M

Production: Shoes

Bottina Country information

City Population Clients Established

Mastectomensa 60 000 Cavallino Automobili 1989

Benzino 330 000 Santos Petronas 1970

Pirelli 100 000 Vinofamoso 1995

Miracoli 140 000 Novarra Center 2005

Scuderia 80 000 Alto Alto 1984

Mazzeratti 230 000 St Martini Bianco 1950

Quatro-formaggi 190 000 Calzone Grande 1990

Dashboard Northland

Clients Round 1 Round 2 Round 3 Game

Fondulac IKAE BV

Cadillac Baas AB

Colville Lovlo AB

Tohono Priskrolls AB

Athabasca Fjordson AS

Haida Electroplus AS

Ottawa Nordpetrol AS

Dashboard Calivada

Clients Round 1 Round 2 Round 3 Game

Sugar Lake City Big Motors

Los Diavolos Kadok Inc

Rino City Worldcompany Inc

Rosswell ACME Tools

San Antorium Wonderpictures

Colagrande Fantasticplastic

Palomares Beachboys Aircrafts

Dashboard Wurstland

Clients Round 1 Round 2 Round 3 Game

Wurstheim TV Funken

Gross kleinheim Binz Motoren

KnibisGrossemachinen

GmbHKimberstadt Traktoren AG

Ginsburg Immergut Gmbh

Dongingen Krundik Electro AG

Klarkhausen Ziemens Gmbh

Dashboard Bottina

Clients Round 1 Round 2 Round 3 Game

MastectomensaCavallino Automobili

Benzino Santos Petronas

Pirelli Vinofamoso

Miracoli Novarra Center

Scuderia Alto Alto

Mazzeratti St Martini Bianco

Quatro-formaggi Calzone Grande

Sales Leadership Scoring Table

Team Round 1 Round 2 Round 3

Won Lost Missed Won Lost Missed Won Lost Missed

Wurstland

Bottina

Northland

Calivada

Market

The game turn by turn

Analyse your territory

By now you should have 7 Customer Information cards20 Red Energy Tokens5 Client Cards

Turn 1

Place your first energy token on your start City

BOTTINA = Porto Departo

WURSTLAND = Fahrloss

Northland = Villadeparta

CALIVADA = Startinblock

Sort your Customer Info cards in order of priority ( discuss in the group)

Analyze your Territory, discover the available information.

Analyze the Client Cards provided

Using the 20 Energy Token provided select your travel route.

As your route crosses customers you may turn the Tri-Hexagons over and discover the specific client Information.

Based on the information you have collected, re-assess your Hospital Scoring.

Have your priorities changed ?

The moment of truth

The game leader will announce the customers launching a public tender.

By now you know that each of the customers has a % win chance. If you know a person at the customer, your chance increases by 5 %

(you must have the relevant card – or more ask your game leader) Throw the two dices and calculate your results. If your score is higher

then the success rate of the customer you win the tender. Score your sales

What did you learn?

What went well in this Round ?

What could you improve ?

What did you learn as a team ?

What actions do you plan for the next turn ?

Turn 2

Back on your start city

You will get 20 more Energy Tokens

You will get 7 additional Client Cards

Assess the new situation

Define your Strategy

Turn 2 allows for two different rounds

Place a first set of energy tokens (and keep some for the second round in Turn 2)

Plan your route discovering the additional client information again.

If you visit a company for the second time, then your increase your success chance by 5% or more depending on the client you visit.

Based on the new information, reorganize the priorities

Plan now the second turn in this round, you may

Visit the same company again to increase your chance to win

Visit new companies to increase your chance to compete on a public tender

What did you learn?

What went well in this Round ?

What could you improve ?

What did you learn as a team ?

What actions do you plan for the next turn ?