n hanna final review sp16 ws - aau midpoint & final...

Nermin Habib I 02812621 I Final Review Spring 2016

NERMIN HABIB CREATIVE STRATEGIST

Academy of Art University, Graduate School of Advertising Major: Creative Strategy Presentation Date: April 10th 2016


CONTENTS

About Me Portfolio Timeline

04 07 26


ABOUT ME


On most days, I’m starry eyed with my head in the clouds, but on the occasional descent to planet earth I find myself functioning in that grey matter which lives right in the middle of the left and right hemispheres of my brain.

They say grey matter is where all the “stuff” happens. I find that to be true. A constant dance between structure and chaos, the logic and the irrational, function and design, words and images, greyscale and colour. It’s when these fast moving neurons cannon into one another, that flying sparks snap into insight and creativity.

You see, creative strategy is not just something I do, it is something that consumes the way see the world. I’m addicted to building bridges between people, ideas and feelings, which compels observe at relationships in color and dimension.

I love making connections between seemingly unconnected events, and accept that which cannot be fully explained using logic.

The rule of thirds, sarcasm and sunshine, I absolutely can’t live without.

I find that regularly just, pausing to appreciate my surroundings is essential for mining insights, starting conversations and discovering exciting ways to communicate with people.

So, on most days, when I’m starry eyed with my head in the clouds, creativity lifts me. But on the occasional descent to planet earth, strategy grounds me.

Hi, I’m Nermin.


My work is a journey of personal growth, on which I’m blessed to meet and collaborate with inspiring people.

I strive to create a body of work based on insights and strategic thinking that leaves a meaningful and positive impression.

Laos January 2016


PORTFOLIO


After my Mid Point Review, I focused on learning a lot about cinematography and visual expression. I learned to use it as a capturing storytelling tool.

The following collection of work explores a journey of how film making has strengthened and diversified my creative expression.


CAIRO SOUL

Cairo's soul is unique. It has a flavour, warmth and a rhythm that captivates people who experience it. Using varying camera techniques, I wanted to capture a glimpse of it by visually interpreting a calmness in all the noise, spirituality in humbleness, beauty where it is least expected and pride in the strength and resilience that people carry within them.

Music Track: Egyptian Project - Album "Ya Amar" Music Director & Composer : Jérôme Ettinger Sayed Emam : Singer and Kawala Salama Metwally : Violin Ragab Sadek : Percussions Carlos Robles Arenas : Drum Camille Momper : Cello

A special thank you to: Donya, Fady, Youstina, Karim, Matt and to all those who had a hand in making this happen.

Class: MPT 634 - Digital Cinematography 1

Instructor: Timothy Palmer

Semester: Fall 2014

Role: Concept development, Cinematography & Editing

Nermin Habib I 02812621 I Final Review Spring 2016 https://vimeo.com/113803468

https://vimeo.com/113803468


SACRED GEOMETRY

I love using photography as a medium to express emotion and ideas. The concept is to create a series of portraits of a young mother and her 4 year old son visualising their precious mother - son relationship using sacred geometry ratios. The subjects of the photographs are my dear friend Donya and her son Yousef.

Class: GLA 616 - Sacred Geometry

Instructor: Christine Hanlon

Semester: Fall 2014

Role: Concept development, Photography & Editing


THE PROCESS

Using transparencies, I created several diagrams to use as a guide in front of the camera when shooting. I printed the diagrams on projector transparencies and reinforced the edges of the sheets with cardboard to give them a frame like grip.

I used the diagrams to help mark the best positions for taking a certain shot.

I needed to take at least 20 shots of each scene in order to get the composition as accurate as possible.

I then cropped the images to fit the various ratios I used during the shoot.


ROOT 2: DIAGONALS & HALF DIAGONALS

SQUARE ROOT 4 RECTANGLE OCCULT CENTRE


SQUARE: DIAGONALS & HALF DIAGONALS

ROOT 2 RECTANGLE OCCULT CENTRE

PHI RECTANGLE (GOLDEN RATIO)


ROOT 4 RECTANGLE OCCULT CENTRE

SQUARE DIAGONALS

ROOT 2 DIAGONALS & HALF DIAGONALS


URBANIA

Urban living has its own rhythm. Sometimes it feels freeing, other times constraining. It is filled with spaces, symbols, patterns, forms and shapes that are man-made and designed to communicate a message. It all becomes a language we speak, and an environment we absorb.

Using time-lapse techniques and camera movements, Urbania captures an unspoken language that we interact with on a daily basis.

Shot in Bahrain with the talented Cinematographer, Mazen Adel

Music: My Elegant Redemption by Tim McMorris

Special thanks to Ahmed and Donya.

Class: MPT 639 - Digital Cinematography 2

Instructor: David Drum

Semester: Spring 2015

Role: Concept development, Cinematography & Editing


SOUND DESIGN

A fun group project shared with Laura Gonzalez and Paula Saslow.

This piece demonstrates sound design for motion pictures. We chose a clip from the infamous Paddington movie, stripped out all of the sound, and recreated it using our own recordings, mixing, music selection, and VO.

Class: MPT 632 - Sound Design

Instructor: Jeremy Liu

Semester: Fall 2015

Role: Foley, Sound recording, Editing & VO

Nermin Habib I 02812621 I Final Review Spring 2016 https://vimeo.com/165646073 Password: mpt632


A MOMENT IN TIME

Shot in San Francisco, experimenting with the new Osmo, a steady cam look of fluid movement captures the story of a moment in time where everything seems to come to halt.

Acting, VO & Sound design: Laura Gonzalez

Class: MPT 646 - Film Cinematography 3

Instructor: David Drum

Semester: Fall 2015

Role: Concept development, Script, Cinematography, Colour grading & Editing


MY STORY

A short piece showcasing “who I am” in a not so traditional video CV. I wanted to create a piece that put my cinematography skills into use by telling a story about my character and work process.

Shot in San Francisco over the course of several rainy days, with my good friends Mazan and Mina.

Cinematography: Mazen Adel

Editing and assistance: Mina Barsoum

Class: ADV 475 - Portfolio for Creative Strategists

Instructor: Matthew Jervis



Nermin Habib I 02812621 I Final Review Spring 2016 https://vimeo.com/162017588 Password: adv475



Answering a brief for the prestigious Dubai Lynx competition, this campaign is created to address the need for emergency hotlines in the Middle East to assist those who need help when facing domestic violence.

Acting: Annie Shagra

Arabic Translation: Nader Kassem




COURSE TIMELINE


FA08 ADV 623 Acct Planning Kevin Rothermel

SP09 ADV 604 Copy Tech Ann O’Phelan

SP13 ADV 606 Campaign 1 Aaron Yuan & William Goh

FA13 COM 602 Editing Essentials Matthew Johnson ADV 600 Strategic Thinking Brian Minards

SP14 ADV 624 Creative Thinking for Advertising Brian Minards ADV 630 Digital Motion Graphics Laura Lahti

GLA 615 History of Graphic Design Samantha Perkins

SU14 ADV 699 Visual Storytelling Stephen Williams FSH 610 Applied Textiles 1 Jennifer Jeon

MIDPOINT REVIEW

FA14 MPT 634 Digital Cinematography 1 Timothy Palmer

GLA 627 Industrial Design in a Globalized World Yvette Chaparro

GLA 616 Sacred Geometry Christine Hanlon

SP15 MPT 639 Digital Cinematography 2 David Drum

GLA 676 Practices for Designers & Advertisers Brian Minards

MPT 649 Editing Motion Graphics & Visual Effects Jorge Trelles

FA15 MPT 615 Lighting Rick Wise

MPT 632 Sound Design Jeremy Liu

MPT 646 Film Cinematography 3 David Drum

SP16 ADV 475 Portfolio for Creative Strategists Matthew Jervis ADV 462 Digital Strategy Shauna Axton


NERMIN HABIB CREATIVE STRATEGIST

+1 (415) 937-3643 [email protected] NERMINHABIB.NET

http://nerminhabib.net


THANK YOU

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